The Association of Magazine Media

Wednesday, August 15, 2018

Building a Successful Ad Campaign Begins with...
“The old trope that print is dead is just lazy thinking,” says Linda Thomas Brooks, president and CEO of MPA—The Association of Magazine Media. Readers respond to print advertising, too, as it generates the largest chunk of revenue for many publishers. According to PwC, print advertising accounted for 62 percent of the $16.6 billion in magazine advertising revenue in fiscal year 2016, and 87 percent of circulation revenue also came from print products. With an established print presence, a marketer can move its message to a monthly e-newsletter, for example, driving traffic to the marketer’s website and allowing tracking of responses to the advertising message. Print ads work to build brand recognition and need for the product, and they lay the groundwork for success in other forms of advertising.
More on The History of Black Women Gracing the Cover of Fashion Magazines
Beyoncé. Zendaya. Tiffany Haddish. African-American covergirls are dominating this year’s September issues. The fashion world, however, wasn’t always so inclusive. Here’s a look back at the history of black women on magazine covers, from Katiti Koronde on “Glamour” in 1968 to Beverly Johnson’s epic first Vogue cover in 1974.
2019 Print Forecast: Tight Paper Market Will Continue Squeezing Publishers
"There are no signs that the scarce supply and rising prices afflicting all U.S. buyers of publication papers will abate in 2019. Magazine-quality paper is in such short supply that some publishers, unable to obtain their usual stock, are having to fall back on whatever they can get their hands on to print their issues." writes D. Eadward Tree.
Blockchain Buzz Among Advertisers Starts to Fizzle
"Not only are advertisers split on when blockchain will be widely adopted by the industry, they’re also unsure if a technology that logs transactions between buyers and sellers in a way that doesn’t need third-party authentication will ease their concerns over undisclosed fees, ad tech taxes, fraud and opaque trading agreements. Blockchain falls somewhere between a game changer and a gimmick in the eyes of some ad industry observers now." writes Seb Joseph.
New York Magazine Owner Explores Sale
Publisher of New York magazine, Vulture and The Cut is the latest media company to weigh consolidation.
Digital to Print SIPs Are Kalmbach’s Key to Attracting New Readers
Capitalizing on "wow factor" science stories, Discover magazine's first digital-to-print SIP takes the brand's most popular articles and reframes them in print for a new audience.
Good Housekeeping's Meaghan Murphy: How to Sanitize Areas You Don't Think to Clean
Do you recall the last time you washed your washing machine or gave your keys a good scrub? Meaghan Murphy, executive editor of Good Housekeeping, appears on The Today Show to walk through the magazine’s lab-approved guide to tackling grime.
Ofcom Report Ranks Magazines as Most Favourable News Platform: UK Perspective
(UK) Participants rated sources based on statements and ranked magazines the highest across the board for the following: “is important to me personally” (78%), “is high quality” (82%), “is accurate” (83%), “is trustworthy” (80%), “is impartial” (77%), “offers a range of opinions” (79%), “helps me make up my mind” (80%), “helps me understand what’s going on in the world today” (84%) and “has a depth of analysis and content not available elsewhere” (84%).
Americans Don't Think the Platforms Are Doing Enough to Fight Fake News
Journalists regularly weigh in on what platforms like Facebook and Google are and aren’t doing to stop the spread of viral misinformation. But what do Americans at large think? Nothing good, according to a new survey published by Gallup and the Knight Foundation on Wednesday.
U.S. News & World Report Partners with HomeLight to Boost Real Estate Coverage
Readers will gain info on about 7,000 cities nationwide, with USNews.com’s research on home improvement, financing, and buying and selling advice combined with HomeLight’s market statistics, list of top performing agents and demographic data.
Thrillist Staffers Walk Out Over Contract Negotiations
Just six of the 61 members belonging to the Thrillist union — represented by the Writers Guild of America East, which also represents employees at HuffPost, Vice and Vox, among others — went to work Monday. The rest met at the Writers Guild of America East offices in New York, where 91% voted to authorize a strike if needed, Leanne Butkovic, Thrillist entertainment editor and union representative, told Ad Age.
Listen Up: Digital Audiobooks Now the "Fastest Growing Format" As Tech and Titles Improve
The e-audiobook category is so popular that the Association of American Publishers (AAP) cited it as “the fastest growing format” in its 2018 StatShot Annual Report released last month. The trade group’s U.S. book publishing statistics for industry net revenue cover everything from fiction and non-fiction to textbooks and professional books, in all formats.
Q2 Magazine Media 360° Social Media Report Data and Audience Engagement Metrics!
MPA–The Association of Magazine Media has released the Magazine Media 360° Social Media Report for 2nd Quarter 2018 which includes a metric designed to measure audience engagement. The Q2 2018 Social Media Report reveals that magazine brand Likes/Followers are up slightly (+2.4%) versus the prior quarter. In the last three months, Likes/Followers on the four tracked social networks increased 26 million to a total of 1.1 billion.
Winning Ideas Webinar Series Wraps Up on Tuesday August 21 with Digital Initiatives
This Month, Every Tuesday, MPA Has Livecast Webinars from 12 noon to 1pm on subjects like Advertising, Native Ads and Media, Events, Revenue; and now—August 21 features the last of the series: Digital Initiatives. Register Now! Free for MPA Members | $50 for everybody else.
The Magazine Media 360° June 2018 Brand Audience Report Is Here!
The June 2018 Magazine Media 360° Brand Audience Report shows that Total Audience is up by +3.0% versus June 2017 year ago for the 114 magazine brands in the analysis. This is the highest percentage increase in Total Audience since January 2017. Performance by media platform is consistent with that of the last several reports with Mobile Web growing at an even greater rate than recent months. To review the June 2018 Brand Audience Report, please [click here] http://www.magazine.org/magazine-media-360/brand-audience-report. The Print+Digital audience is down 6.9% vs. a year ago, reflecting the Spring 2018 GfK MRI which was released last month. As audiences spend more and more time on mobile devices, Web (Desktop/Laptop) audiences continue to decline (-12.3%) vs. a year ago. The web audience loss (-23 million) is offset more than five-fold by a +26.0% gain in Mobile Web (+123 million)—the highest percentage gain in nearly two years. Video, as usual, has posted a double-digit percentage increase (+15.3%) over last year. To review the June 2018 Brand Audience Report infographics (which include the Top Ten list, please [click here] http://www.magazine.org/magazine-media-360.
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
July 31, 2018 - August 14, 2018
August 09, 2018
The Dek at Meredith Corporation
February 05, 2019
225 Liberty Street