The Association of Magazine Media

Monday, August, 13, 2018

Due to technical difficulties last week, the Daily News Roundup was available here on our website only Thursday and Friday- and was not emailed. Click here ( http://www.magazine.org/node/56938 ) for Friday's content and top stories. We apologize for any inconvenience.
Meredith Reports 30% Revenue Increase, Anticipates More Sales of Time Inc. Magazines
Full-year revenues increased over 30% to more than $2.2 billion. Among the company’s strongest assets are its digital properties with companywide digital activity bringing in $350 million, a record for the company, from across advertising, ecommerce and paid products and services. Traffic across digital properties increased by 50% in June from the same month a year ago, averaging nearly 135 million monthly unique visitors, while the People/Entertainment Weekly Network recorded record traffic with 60 million monthly unique visitors on average during Q4.
Meredith Getting The Full Scoop on Readers Post-Time Inc. Acquisition
Meredith prioritizes depth over breadth: The company posits that a limited number of deep relationships with core readers matter more than a larger number of shallow relationships. While advertisers prize scale, content that draws readers back again and again opens the door for new revenue streams such as commerce.
Bashing Magazines Doesn't Help Any of Us
“Not every brand within any industry will have a growth story. I get that magazines close. Yet, when Saab and Saturn disappeared, no one reported the end of cars. In recent years, people flocked from MySpace to Facebook, Vine shuttered, and just this week, Snapchat announced that daily active users shrank to 188 million this quarter, down from 191 million. Is this the beginning of the end for social media? Of course not.” That insightful comment was recently made by the MPA’s Linda Thomas Brooks on LinkedIn. In her article, she makes some excellent points about the state of print, the misuse of data, and the rush to denounce print media today." Writes Linda Thomas Brooks, CEO and president of The MPA.
Executives of HGTV Magazine Rang Friday's Closing Bell at the Nasdaq MarketSite
Executives and guests of HGTV Magazine rang Friday's closing bell at the Nasdaq MarketSite. HGTV Magazine is a joint-venture monthly publication between Hearst and Discovery Network.
MNI Targeted Media Marks Uptick in 2018 Print Ad Revenues
MNI, which sells media planning-buying services and digital solutions, claims revenue from its print campaigns has grown 30% year-over-year, General Manager Mark Glatzhofer told Publishers Daily. Glatzhofer believes the trend reported by MediaRadar may have something to do with MNI’s recent growth: “Less media dollars… means advertisers want to be more effective with their buy. MNI helps [clients] find their targeted audience,” he said.
Quartz Forges Ahead, but Other News Publishers Shut Down Chatbots
The moneymaking part makes it worthwhile for Quartz, along with the insights it’s learned. The client work funds Quartz’s journalism and lets it experiment without having to report to a client, said John Keefe, bot developer and product manager at Quartz.
Tiffany Reid on TODAY for Seventeen's Back-to-School Awards
Senior Fashion Editor Tiffany Reid shared a few winners from Seventeen’s Back-to-School Awards live on the TODAY Show with Savannah in the 8am news hour.
Peter Brant to Sell Interview Magazine to Himself for $1.5 Million
Brant is apparently pushing for the deal to close before the venerable mag’s September (or, at least, autumn) issue, which will feature model Hari Nef on its cover.
Cannabis Now Magazine CEO Eugenio Garcia Talks Marijuana, Publishing and the Future of It All
There was a time not so long ago when a magazine dedicated to marijuana was considered taboo, right up there in the ranks with Playboy, Hustler and other misunderstood kings of sleaze. It was nothing to catch curious bookstore patrons nervously looking over their shoulders while flipping through the pages, and teenagers, well, these fearless rebels were sometimes known to risk life and limb for even a chance to catch the smallest glimpse of the pro-pot messages embellished within.
ANA Publishes First "Sponsored" Content Report Developed By DMA
The report, “Know Your Audience: The Evolution of Identity in a Consumer-Centric Marketplace,” was developed by the DMA (Data & Marketing Association, which the ANA recently acquired, and The Winterberry Group.
Q2 Magazine Media 360° Social Media Report Data and Audience Engagement Metrics!
MPA–The Association of Magazine Media has released the Magazine Media 360° Social Media Report for 2nd Quarter 2018 which includes a metric designed to measure audience engagement. The Q2 2018 Social Media Report reveals that magazine brand Likes/Followers are up slightly (+2.4%) versus the prior quarter. In the last three months, Likes/Followers on the four tracked social networks increased 26 million to a total of 1.1 billion.
Next Week: Winning Ideas Webinar Series on Advertising/Native/Event/Revenue
Happening Every Tuesday from 12 noon to 1pm: August 14, Advertising/Native/Event/Revenue; and August 21 Digital Initiatives. Free for MPA Members | $50 for everybody else.
The Magazine Media 360° June 2018 Brand Audience Report Is Here!
The June 2018 Magazine Media 360° Brand Audience Report shows that Total Audience is up by +3.0% versus June 2017 year ago for the 114 magazine brands in the analysis. This is the highest percentage increase in Total Audience since January 2017. Performance by media platform is consistent with that of the last several reports with Mobile Web growing at an even greater rate than recent months. To review the June 2018 Brand Audience Report, please [click here] http://www.magazine.org/magazine-media-360/brand-audience-report. The Print+Digital audience is down 6.9% vs. a year ago, reflecting the Spring 2018 GfK MRI which was released last month. As audiences spend more and more time on mobile devices, Web (Desktop/Laptop) audiences continue to decline (-12.3%) vs. a year ago. The web audience loss (-23 million) is offset more than five-fold by a +26.0% gain in Mobile Web (+123 million)—the highest percentage gain in nearly two years. Video, as usual, has posted a double-digit percentage increase (+15.3%) over last year. To review the June 2018 Brand Audience Report infographics (which include the Top Ten list, please [click here] http://www.magazine.org/magazine-media-360.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
July 31, 2018 - August 14, 2018
August 09, 2018
The Dek at Meredith Corporation
February 05, 2019
225 Liberty Street