The Association of Magazine Media

Wednesday, August 8, 2018

Family Circle Redesigns, Focuses on Moms with Teens
“We were thinking — as editors, and as busy women — we don’t live our life in silos. A lot of women’s service magazines have sections like ‘Home’ and ‘Food,’ but that’s not how we live,” Family Circle editor-in-chief Cheryl Brown told Publishers Daily.
SHAPE Magazine Digging Deeper into Fashion
Known for decades as a fitness magazine, Shape is morphing into a lifestyle brand with a big dose of fashion.
Kate Lewis Tapped as Joanna Coles’ Replacement and More Announcements
The long-time editor in chief of Out magazine is stepping down; Meredith tapped a new SVP for The Foundry and strategic content, and more people on the move in magazine media...
Next Week: Winning Ideas Webinar Series on Advertising/Native/Event/Revenue
Happening Every Tuesday from 12 noon to 1pm: August 14, Advertising/Native/Event/Revenue; and August 21 Digital Initiatives. Free for MPA Members | $50 for everybody else.
Google Consumes One-Third of Our Digital Minds
Google — and its products like YouTube and Waze — combined to account for 34.2% of all time on digital media in June, according to Pivotal Research analyst Brian Wieser.
Newsday's Feed Me Launches Magazine
Meet Jane Lear, editor of Newsday’s latest new publication for food lovers – Feed Me magazine, which will be available with the Aug. 12 edition of Newsday. “You can talk about very interesting subjects through the prism of food,” Lear says.
A German Publisher Is Winning the Internet
The owner of Bild newspaper — Europe's largest — made a digital bet that's paying off handsomely.
GroupM Big Winner in $1.5 Billion Mars Review
The GroupM agency has been selected after a consolidation review to handle the company's global media planning and buying assignment, Mars has confirmed.
SourceMedia Lays Off 14, Including Execs
Spanning editorial, sales, and events, the cuts come amid a series of high-profile departures at the b2b publisher.
Snapchat Lost Daily Active Users So Now It’s Talking About Monthly Ones
Snap’s daily active user count shrank, and yet not all is lost over at the disappearing messaging app. Snapchat has 188 million DAUs, down from 191 million last quarter, the company reported on Aug. 7 as part of its second-quarter earnings release.
Will You Play the Magazine for Me?
"Oil and Natural Gas Corporation Limited and Johnson & Johnson are among companies that have stopped printing newsletters and gone in for digital alternatives."
The Magazine Media 360° June 2018 Brand Audience Report Is Here!
The June 2018 Magazine Media 360° Brand Audience Report shows that Total Audience is up by +3.0% versus June 2017 year ago for the 114 magazine brands in the analysis. This is the highest percentage increase in Total Audience since January 2017. Performance by media platform is consistent with that of the last several reports with Mobile Web growing at an even greater rate than recent months. To review the June 2018 Brand Audience Report, please [click here] http://www.magazine.org/magazine-media-360/brand-audience-report. The Print+Digital audience is down 6.9% vs. a year ago, reflecting the Spring 2018 GfK MRI which was released last month. As audiences spend more and more time on mobile devices, Web (Desktop/Laptop) audiences continue to decline (-12.3%) vs. a year ago. The web audience loss (-23 million) is offset more than five-fold by a +26.0% gain in Mobile Web (+123 million)—the highest percentage gain in nearly two years. Video, as usual, has posted a double-digit percentage increase (+15.3%) over last year. To review the June 2018 Brand Audience Report infographics (which include the Top Ten list, please [click here] http://www.magazine.org/magazine-media-360.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
August 09, 2018
The Dek at Meredith Corporation
February 05, 2019
225 Liberty Street