The Association of Magazine Media

Tuesday, August 7, 2018

Appeals Court Rejects Antitrust Suit Against Time Inc., Hearst
A federal appellate court has upheld the dismissal of a longstanding antitrust suit against Hearst and Time Inc.—among other current and former magazine publishers—filed by defunct wholesaler Anderson News, LLC, likely ending a legal battle so protracted that several of its original parties no longer exist.
National Geographic’s Brendan Ripp on Infusing Purpose Into the Brand
"In the 18 months since Brendan Ripp joined National Geographic Partners as Executive Vice President, Sales and Corporate Partnerships, overseeing brand revenue across all platforms including linear TV, OTT, social, digital, mobile and print, growth has been explosive: digital revenue has tripled."
Print versus Digital: A Q&A with “Mr Magazine™” Himself
As the battle of ‘print versus digital’ rages on, media update weighs in with Samir "Mr Magazine™” Husni. Described by CBS News Sunday Morning as “a world-renowned expert on print journalism”, who better to ask about the fight between print and digital? Media update’s Aisling McCarthy chatted to Husni, the director of the Magazine Innovation Centre at the University of Mississippi, School of Journalism, about the ongoing battle between the mediums and what the future of the magazine industry might look like.
The Print Pendulum Finally Swings Back
Raymond Snoddy writing for Mediatel in the UK "For the first time there is some real evidence that the pendulum is on the move. Maybe some messages just take time to percolate. And although it is maybe a little early to put out the bunting, the latest report from the Advertising Association/Warc, which saw advertising spending rise by 5.9% year-on-year in the first quarter to £5.7 billion, makes interesting reading..."
Facebook's Alleged Video Metrics Errors Amount to Fraud, Marketers Claim
"The wide disparity between the actual average viewership and Facebook's reported metrics should have been corrected immediately," marketers allege in an amended class-action complaint.
Next Week: Winning Ideas Webinar Series on Advertising/Native/Event/Revenue
Happening Every Tuesday from 12 noon to 1pm: August 14, Advertising/Native/Event/Revenue; and August 21 Digital Initiatives. Free for MPA Members | $50 for everybody else.
Texas Monthly Experiments with Nixing Ad Blockers
When readers using ad blockers land on Texas Monthly’s homepage, an interstitial pops up with a call to action: “To support our work and bypass this message, consider signing up for our weekly newsletter below or whitelisting texasmonthly.com within your ad blocker.”
The Magazine Media 360° June 2018 Brand Audience Report Is Here!
The June 2018 Magazine Media 360° Brand Audience Report shows that Total Audience is up by +3.0% versus June 2017 year ago for the 114 magazine brands in the analysis. This is the highest percentage increase in Total Audience since January 2017. Performance by media platform is consistent with that of the last several reports with Mobile Web growing at an even greater rate than recent months. To review the June 2018 Brand Audience Report, please [click here] http://www.magazine.org/magazine-media-360/brand-audience-report. The Print+Digital audience is down 6.9% vs. a year ago, reflecting the Spring 2018 GfK MRI which was released last month. As audiences spend more and more time on mobile devices, Web (Desktop/Laptop) audiences continue to decline (-12.3%) vs. a year ago. The web audience loss (-23 million) is offset more than five-fold by a +26.0% gain in Mobile Web (+123 million)—the highest percentage gain in nearly two years. Video, as usual, has posted a double-digit percentage increase (+15.3%) over last year. To review the June 2018 Brand Audience Report infographics (which include the Top Ten list, please [click here] http://www.magazine.org/magazine-media-360.
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
August 09, 2018
The Dek at Meredith Corporation
February 05, 2019
225 Liberty Street