The Association of Magazine Media

Friday, August 3, 2018

Nearly 100 Consumer Magazine Profiles Now Live in AAM Brand View
Earlier this summer, AAM announced a partnership with MPA to feature metrics from the most recent Magazine Media 360° Brand Audience Report in publishers’ Brand View profiles. We are happy to report that many of these profiles with MPA data are now live. In total, 94 consumer magazines are using AAM Brand View to showcase their data and tell a more comprehensive brand story within AAM’s Media Intelligence Center.
Hearst Magazines Digital Content Chief Kate Lewis Reflects On Changes In A Fast-Moving Business
“When I first started it was about growing scale,” Lewis said. “In the past two years you’ve really seen editors focus on the ROI of their content and become business managers in a real sense. They’re obsessed about the purpose their content serves for the reader."
Print Advertising in UK National Newspapers Rises for First Time Since 2010, Study Finds
A number of factors have fueled the improved performance, including a view among advertisers that they have pushed too much of their ad spend into social media. After issues including trust and brand safety, with ads running around inappropriate content, Procter & Gamble and Unilever have been reassessing their spending with companies such as Facebook.
Facebook Searching for its Next CMO: Must be Cool Under Fire
Facebook has been without a CMO all year, since Gary Briggs exited, leaving the company without a top marketing strategist just as it was being hit with some of its most difficult challenges.
OUTSIDE's Kyle Dickman Shares His Experience Being Bitten by a Rattlesnake
Kyle Dickman was hiking with his family in Yosemite National Park when he was bitten by a rattlesnake. Dickman immediately got sick and passed out from the life-threatening bite and ended up spending eight days in the hospital. Dickman joins Al Roker and Jenna Bush Hager to share his story.
'Billboard' Magazine's Hot 100 Reflects Music Industry Shifts
Billboard magazine's conclusive countdown of the biggest pop records of the day — the Hot 100 — turns 60 years old Saturday. The way the chart is tabulated has changed over time.
Saint West Snags His First Magazine Cover with Kanye
Following in his mogul parents’ footsteps, 2½-year-old Saint West has landed his first major magazine cover. Saint appears alongside Kanye, 41, and sister North, 5, on one of Harper’s Bazaar’s six September issue covers as part of the magazine’s “Icons: The First Families of Music” photo series.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
July 31, 2018 - August 14, 2018
August 09, 2018
The Dek at Meredith Corporation
February 05, 2019
225 Liberty Street