The Association of Magazine Media

Wednesday, August 1, 2018

Winning Ideas webinar Series
Happening Every Tuesday from 12 noon to 1pm: Register Now for August 7, General Revenue + Leadership; August 14, Advertising/Native/Event/Revenue; and August 21 Digital Initiatives. Free for MPA Members | $50 for everybody else.
Anna Wintour to Remain with Vogue, Condé Nast "Indefinitely’"
“Anna Wintour is an incredibly talented and creative leader whose influence is beyond measure,” Condé Nast chief executive officer Bob Sauerberg said. “She is integral to the future of our company’s transformation and has agreed to work with me indefinitely in her role as editor in chief, Vogue and artistic director of Condé Nast.”
Real Simple Debuts Online Shopping Site
Called the Real Simple Shop, the ecommerce site provides a place for consumers to purchase Real Simple branded products, as well as hundreds of curated items for the home, including decorating, cleaning, organizing, cooking, skincare and fashion.
Outside, Blue World Voyages Partner to Launch Active Lifestyle Cruises
Lawrence Burke, Chairman-Editor-in-Chief, Mariah Media Network, stated the “design of the vessel to the onboard programs and dining options” show Blue World Voyages’ dedication to wellness. The company “shares Outside’s mission of inspiring people to live an active and healthy life.” This partnership comes on the heels of another Outside brand expansion with The Gotham Group, announced earlier this month.
Kalmbach Media Expands Modeling Portfolio with International Partnership
Hobby publisher Kalmbach Media and Spanish-based hobby modeling and media company AK-Interactive have entered into a partnership this week where Kalmbach will serve as the exclusive North American publishing partner for AK-Interactive’s Damaged, Weathered & Worn Models magazine. The modeling magazine will have its North American launch in November and Kalmbach will print a total of four issues over the course of the next year.
“44 Pages,” a Wondrous Study of a Kids' Magazine
"“No witches, no Santa, no child trafficking,” an editor going through freelance submissions says in “44 Pages,” Tony Shaff’s documentary about Highlights for Children. Highlights, which can be found in just about any pediatrician’s waiting room, was founded by Garry Cleveland Myers and Caroline Clark Myers, two veterans of children’s publishing, in 1946." - Sarah Larson writing for The New Yorker.
Quartz Redesigns to Improve Speed, Time on Site
“We wanted to adopt a new, more modern tech stack to put us in better position for the next six years,” said Zach Seward, Quartz’s chief product officer. “Once we knew we were going to rewrite the site from scratch on the engineering side, that presented the opportunity to revisit everything else.”
Details in New Yorker Story on CBS's Moonves Are Hard to Deny
Adam Buckman writes "This New Yorker investigation is just that good. The various news accounts that came out after the story was posted on NewYorker.com on Friday were, by their nature, digest-sized versions of this in-depth investigation. As such, they failed to do it justice."
Staff of Forbes in Russia in Revolt Against Publisher
Staff at Russia’s edition of Forbes magazine are in open revolt against their publisher over claims of censorship and have appealed to their U.S.-based parent to block the appointment of a new editor in chief, reports Max Seddon of the Financial Times. Seddon reports, “Twenty-eight of the magazine’s staff — almost all its editorial workforce — released a letter on Tuesday to Forbes Media claiming that Russian publisher Alexander Fedotov had violated Russian law by removing an article as the magazine was about to go to press.
Alexa, What Have Publishers Learned About Working with Smart Speakers?
Amazon's Echo, and other smart speakers like it, offer magazine media an exciting new opportunity, but one that requires new thinking.
Dennis Publishing Sold to Private Equity
Proceeds from the sale will benefit the charity formed by late company founder Felix Dennis.
Apple on Track to Become First Trillion Dollar Company After Big Q3 Earnings
Step aside, Amazon. Apple is on the verge of becoming the first $1 trillion company, after beating Wall Street expectations for Q3 revenue and earnings on Tuesday afternoon.
Apple Tops 300 Million Paid Subscriptions As It Reportedly Preps New Subscription Services
Apple has sold more than 300 million subscriptions to its own and others’ apps, an increase of more than 60 percent in the past year alone, Apple CEO Tim Cook said during the company’s latest earnings call on July 31. Nearly 30,000 apps sell subscriptions through Apple’s app store, Cook said. Those apps include Apple’s own like Apple Music as well as publishers’ digital magazines, mobile games and video apps.
The Magazine Media 360° June 2018 Brand Audience Report Is Here!
The June 2018 Magazine Media 360° Brand Audience Report shows that Total Audience is up by +3.0% versus June 2017 year ago for the 114 magazine brands in the analysis. This is the highest percentage increase in Total Audience since January 2017. Performance by media platform is consistent with that of the last several reports with Mobile Web growing at an even greater rate than recent months. To review the June 2018 Brand Audience Report, please [click here] http://www.magazine.org/magazine-media-360/brand-audience-report. The Print+Digital audience is down 6.9% vs. a year ago, reflecting the Spring 2018 GfK MRI which was released last month. As audiences spend more and more time on mobile devices, Web (Desktop/Laptop) audiences continue to decline (-12.3%) vs. a year ago. The web audience loss (-23 million) is offset more than five-fold by a +26.0% gain in Mobile Web (+123 million)—the highest percentage gain in nearly two years. Video, as usual, has posted a double-digit percentage increase (+15.3%) over last year. To review the June 2018 Brand Audience Report infographics (which include the Top Ten list, please [click here] http://www.magazine.org/magazine-media-360.
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
August 09, 2018
The Dek at Meredith Corporation
February 05, 2019
225 Liberty Street