The Association of Magazine Media

Tuesday, July 24, 2018

How The Economist Is Engaging with Young People on Instagram: "It’s Not Just an Audience, It’s a Community"
In a bid to engage younger readers, The Economist has been promoting visual storytelling through Instagram, a platform dominated by 18-34 year olds. "We are predominately looking to cultivate a broader audience, and Instagram is a fantastic place to do that," said Ria Jones, digital and social media picture editor, The Economist, speaking at newsrewired on 11 July. "It is essentially a visual representation of our brand, with graphs, images, and videos, and we use the platform to drive deeper engagement with our audience and have more of a conversation."
Data Versus Creativity: The Publisher Perspective from The Foundry, Meredith’s Branded Content Studio, AFAR Media and Others
Industry insiders weigh in on one of the biggest debates in advertising: Bryan Kinkade, publisher of Afar Media, says he has seen the balance between what advertisers spend for technology and media flipped over the past few years. Prior to the rise of data-driven content, media buys dominated the budget that advertisers allocated. That dynamic is no longer the case as the technology to hone in on determining successful tactics trumps many other efforts.
Guardian UK: Smart, Cool and in Print: How Indy Magazines Became All the Rage
Whether you’re a "free spirit" or one of the "gentlefolk", there’s a new and handsome journal for you: "...now the vast range of independent magazines on offer in Britain is being hailed as a modern publishing phenomenon. A smart new breed of print titles is growing fast, with numbers more than tripling in five years."
ELLE's Emma Rosenblum on TODAY
Emma Rosenblum, executive editor of ELLE, joins TODAY to discuss a new feature in the magazine’s August issue, in which leading women – including TODAY’s Savannah Guthrie and Hoda Kotb – discuss the important mentors in their lives. “A mentor can get a lot from a mentee too,” Rosenblum added . “The relationship can be mutually beneficial.”
Guardian U.S.: 72% of Video Spend Is Fraudulent Without Ads.txt
Publishers lose a lot of money to domain fraud. The results showed that video is the most affected media. Counterfeit inventory diverted 1% of ad spend for display inventory, and 72% of video spend went to counterfeit inventory sources.
What’s the State of Brand Safety in 2018?
At the Cannes Lions Festival of Creativity in June, Unilever CMO Keith Weed, a leader in the ad industry’s attempts to tackle a fragmented and opaque ad environment, gave brands a warning: lose trust and risk it all. “Trust is everything for a brand,” Weed said. A brand without trust, he added, is simply a product.
Ad Industry Warns of Privacy "Overregulation"
The ad industry is aiming to enlist the Department of Commerce's National Telecommunications and Information Administration to fight against potential new privacy laws comparable to the EU's General Data Protection Regulation.
Google’s Mobile Search Leads Revenue, Paid Clicks up 58 Percent
Mobile search is still Google’s kingpin. For the second-quarter of 2018, Alphabet’s total revenue was $32.7 billion with mobile search leading the way. That’s up 26 percent from the year prior.
New Magazine Profiles in Brand View: Birds & Blooms, Cosmopolitan, Taste of Home and Esquire
"...With the recent integration of the MPA Magazine Media 360° Brand Audience Report into AAM Brand View, we’ve selected a few magazines that are making the most of this new feature and their complimentary profiles. —Brand View profiles have seen a 50 percent increase in activity from media buyer users in the first half of 2018 over traditional activity. Let’s look at how some of our magazine clients are using Brand View to showcase their AAM-verified and MPA 360° data to buyers" George Bartman, Vice President, Sales AAM.
Grab Your Lunch and Build your Business! The 2018 Imagination Awards Webinar Series!
Sign up for the Winning Ideas webinar series and hear from senior indie leadership who will be sharing case studies and strategies for success in key areas: Audience Development, General Revenue and Leadership, Advertising and Event Revenue, and Digital.
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.