The Association of Magazine Media

Thursday, July 19, 2018

Vladimir Trump (Or Donald Putin?) Lands the Cover of TIME
A mashup of an autocrat and a wannabe autocrat lands on the latest cover of Time magazine, which hits newsstands Friday. The unnerving image shows Vladimir Trump—or maybe Donald Putin—staring dead-eyed and defiantly at us. The weekly newsmagazine has also posted an animated version of the cover on Instagram showing Trump and Putin becoming each other...
Amazon Advertising Is Working Directly with Brands Now, Cutting out Ad Agencies
The company is increasingly sending its burgeoning sales team to directly meet with marketers and chief marketing officers, according to people familiar with the matter.
5 Things Condé Nast Learned from Creating Basically, a Millennial Foodie Brand
"Under Editor-in-Chief Adam Rapoport, Condé Nast's venerable food magazine Bon Appétit has been on an extended hot streak. Since he took the helm in 2011, the title has been a three-time National Magazine Award winner (and a General Excellence finalist seven years in a row), a seven-time James Beard Foundation Award winner and has been one of Ad Age's Magazines of the Year three years in a row. Bon App has also proven to be among the more nimble brands in the Condé Nast stable. It helps that the magazine is part of Condé's Food Innovation Group, which includes Epicurious, one of the very first foodie brands on the web. And it also helps that this past winter Bon App and its siblings opened a new satellite location called the Condé Nast Kitchen Studio (while still keeping space in Condé Nast's downtown Manhattan HQ) in Industry City, a gritty industrial section of Brooklyn that's become a hotbed for startups." Reports Simon Dumenco for Ad Age.
GQ Middle East Launches with Youngest Editor
New editor in chief Adam Baidawi discusses his appointment with BoF and his plans for the new men's fashion title that will bow in September.
Aly Raisman Graces Cover of ESPN the Magazine’s Heroes Issue
The Needham native was honored on Wednesday's ESPYs: Raisman will accept the 2018 Arthur Ashe Courage Award along with fellow athletes and survivors of sexual abuse committed by former USA Gymnastics and Michigan State University doctor Larry Nassar.
Trusted Media Brands Names Saperstone VP Digital Sales
Prior to joining Trusted Media Brands, Saperstone held the position of executive director of Home category digital sales at Meredith. In that role, he drove revenue across various channels, including custom content, video, display and programmatic with a national digital sales team.
More on Outside Magazine's Partnership with Gotham Group to Produce Film, TV
Ellen Goldsmith-Vein and her team at The Gotham Group are helping determine which areas of coverage and stories could be turned into video projects. Outside feature articles have inspired movies and shows like "Everest," "The Perfect Storm," "Into The Wild," "Blue Crush" and "127 Hours." Those projects have grossed $700 million in box offices worldwide, Larry Burke, founder of Outside, told Publishers Daily.
Get MediaRadar's Guide to Lead Scoring for Ad Sales and Ad Tech
Understand how lead scoring works, and how you can make it work for you. MediaRadar’s Guide to Lead Scoring for Ad Sales and Ad Tech will show you how to prioritize your leads so that you focus your efforts on those accounts most likely to close now. In this actionable guide you'll learn about: - Why you should score leads in the first place - How to determine the value of the leads - the ones you should be calling first - How to strategically group your leads using a repeatable scoring system - Powerful tools to get invaluable insights into your account list to help close the deal
Folio: Reports Entertainment Weekly Taps Greg Garry as Photography Director and More People on the Move
New York Media has a new head of programmatic revenue, Irin Carmon joins New York magazine, and more changes at Trusted Media Brands, Elle, Quartz, Town & Country, Harvard Business Review, and more.
Chance The Rapper Reveals He Bought "Chicagoist" Magazine on His New Song
After debunking rumors this week that he had a new album on the way, Chance The Rapper decided to come through today and surprise fans with the next best thing, and that's the release of four new songs, including “Work Out,” “65th & Ingleside,” “I Might Need Security” & “Wala Cam” with Supa Bwe. Well on one of the tracks, Chance revealed that he purchased the popular Chicago magazine Chicagoist.
Local Publishers Consider Agency Services in Search for Growth
“We said, ‘We’ve got these trusted brands, we’ve got a big local salesforce, we’ve got the ability to market, let’s take advantage,’” said Peter Newton, chief operating officer of GateHouse Media.
Future Proposes Acquisition of Purch's Consumer Division to Gain U.S. Market Lead
The deal is worth $132 million and would result in the acquisition of Purch’s consumer tech titles, including Tom’s Guide, Tom’s Hardware, Top Ten Reviews and its science titles Space.com and Live Science. Future titles include TechRadar, Louder and PC Gamer.
Food Writing in the #MeToo Era
"In between stories about cooking and cultural trends, I now spend my days reporting about sexism, sexual abuse and harassment in the food world." Writes Kim Severson in this commentary for the New York Times.
By Not Covering News, U.S. News Has Turned Itself into a Quiet Powerhouse
Brian Braiker writes "For a publication with "news" in its title, U.S. News doesn't focus much on what's happening in the papers these days. Known also as U.S. News & World Report, the publisher is perhaps best known among the average reader for its annual college rankings. But it is actually something of a digital pioneer."
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
MPA Next Event | How Iconic Brands Stay Relevant
Popular Science has spent the a century and a half bringing readers the most amazing innovations and discoveries. Join MPA Next for a discussion with Editor-in-Chief Joe Brown on how the iconic magazine continues to innovate and make complex science and tech stories entertaining and accessible to everyone.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.