The Association of Magazine Media

Wednesday, July 18, 2018

The Nation Journalist Forcibly Removed from Helsinki Press Conference Speaks Out
In his piece, Husseini insisted that he had hoped to ask Trump and Putin questions about nuclear non-proliferation and that a suspicious homemade sign he brought to the event had not been intended as a protest, but rather to “draw Trump or Putin’s attention.”
New York Media Hires Fass to Head Programmatic
Jeremy Fass, executive director at Condé Nast, will take on a new role at New York Media: head of programmatic revenue. “New York Media currently offers programmatic to marketers, but it represents a small percentage of our overall revenue map,” stated New York Media CRO-publisher Avi Zimak.
East Bay Express Publisher Resigns Over N-Word
Stephen Buel says he intends to sell the 30-year-old alt-weekly and its parent company after apologizing for using the slur in a staff meeting.
Wary of Fake Followers, Agencies Change How They Charge for Influencer Ad Campaigns
Collective Bias and Influencer agency Fohr are two agencies that are making this change. Collective Bias, which works with a closed community of 11,000 influencers for campaigns for clients like Coca-Cola, Nestle, Johnson & Johnson and Samsung, has gotten an increase in client inquiries since Weed addressed the issue ahead of Cannes Lions, said Leah Logan, vp of media products and community growth there.
As Netflix Subscriptions Growth Falters, Company Turns to International Growth
“Subscription additions internationally is where the focus is; it has to be,” said Tom Harrington, senior analyst at Enders Analysis. “But that’s expensive and a lot more work to continually expand, even though the potential size of other regions are astronomical. TV is such a local market, to continually get subscription growth and keep spending that amount on content will be hard.”
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Utah Valley Magazine’s Founder on Understanding the Needs of Your Audience
Folio:'s Kayleigh Barber sat down with Jeanette Bennett of Bennett Communications to discuss how she established and grew her regional lifestyle publication.
Bonobos Answers #MeToo with #EvolveTheDefinition
The brand's first national television spot will air during the ESPY Awards tonight.
MPA Next Event | How Iconic Brands Stay Relevant
Popular Science has spent the a century and a half bringing readers the most amazing innovations and discoveries. Join MPA Next for a discussion with Editor-in-Chief Joe Brown on how the iconic magazine continues to innovate and make complex science and tech stories entertaining and accessible to everyone.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.