The Association of Magazine Media

Tuesday, July 17, 2018

Get MediaRadar's Guide to Lead Scoring for Ad Sales and Ad Tech
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Digital's Ad Expansion: the Long and Short of It
An influential Wall Street analyst this morning predicts the industry’s dominant players will report strong second-quarter results this week, but warns that digital’s incremental advertising boon may be poised to stall. “There are many reasons to look at digital advertising through a negative lens at the present time,” Pivotal Research Group’s Brian Wieser writes in a note sent to investors this morning.
Nina Garcia, Stellene Volandes Bulk Up Elle, Town & Country Mastheads
Melissa Giannini is the new features director at Elle, where Nina Garcia was named editor in chief last fall, succeeding Robbie Myers, who held the title for nearly 20 years. And Giannini also has the title of editor in chief on her résumé, as she led independent magazine Nylon from 2015 to 2017, when the magazine ended its print edition.
Outside Magazine Teams with the Gotham Group to Develop Film, TV Projects
OUTSIDE, America's leading active lifestyle publication, aligns with The Gotham Group for big push into film: "Outside Studios will produce content for film, television and new media for what will be different platforms and distributors. Outside, which began in 1977 and is owned by the Mariah Media Network, is also known as the only magazine to have won three consecutive National Magazine Awards for general excellence." Reports Anita Busch at Deadline Hollywood.
Google’s Richard Gingras: Platforms Didn’t Destroy Journalism’s Business Model
The open web transformed and effectively shrank the role of news organizations. With new business models coming in, it’s becoming clear that not all news organizations will survive and that newsrooms will become smaller, according to Richard Gingras, vp of news at Google.
California Today: A Throwback to Magazines of Old, with Very Little Trump News - More on Alta
Some California magazines have been edited in San Francisco. Others hailed from Los Angeles. Alta, an ambitious new quarterly, is assuredly the only one put together in a spare bedroom in Lawrence, Kansas. “I have a good perspective on California because I’m 1,500 miles away,” said Mark Potts, Alta’s managing editor.
Magazine Editor Uses Social Media to Engage Audience
Leslie Hackett, editor in chief and digital director of Pacific Magazine, moved from Auburn, population 14,000, to pursue her interest in journalism at San Diego State University, enrollment 33,000.
More on (The Nation) Reporter Dragged out of Trump-Putin Press Conference
Dramatic video shows Sam Husseini — communications director for DC nonprofit the Institute of Public Accuracy who was reporting on the presser for lefty magazine The Nation — being hauled out of the event by several guards before the two leaders arrived at their podiums.
MPA Next Event | How Iconic Brands Stay Relevant
Popular Science has spent the a century and a half bringing readers the most amazing innovations and discoveries. Join MPA Next for a discussion with Editor-in-Chief Joe Brown on how the iconic magazine continues to innovate and make complex science and tech stories entertaining and accessible to everyone.
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
Magazine Cover Wraps By The Numbers: What Print Can Do and Digital Can’t
A Mr. Magazine™ Exclusive from MediaRadar: "There really is still a meaningful business here. About 20% of titles have sold a cover wrap in the past year, and both b2b and consumer magazine titles are active." Says MediaRadar’s CEO Todd Krizelman.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.