The Association of Magazine Media

Tuesday, July 10, 2018

Q&A with Outside Founder Larry Burke: Outside Magazine and Reed Exhibitions Team Up on a Consumer Expo
Tony Silber writes "Outside, the 41-year-old media brand that symbolizes independent publishing better than any magazine brand in the last half century, is partnering with Reed Exhibitions on a major consumer expo to be held in Chicago next year. Called the Outside Experience, the event is projected to have 10,000 attendees and more than 200 exhibitors. It will be held at McCormick Place, the giant convention center just south of downtown Chicago."
Cosmo’s Audience Is Exploding. Meet the Digital Director Who Knows What Resonates With Readers
"Following stints at Glamour and Teen Vogue, Pels worked her way up in the magazine industry, landing at Marie Claire as digital director in late 2014. After three years in the role, she joined Cosmopolitan in January 2018. In just six months, Pels has pushed the boundaries of the Hearst title’s digital presence, leading a team of 40 people based in New York—all of whom are “flying a mile a minute all day, every day,” she said." Writes Adweek's Sara Jerde.
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From South Africa: Print versus Digital: Four Reasons Why Print Always Wins
Over the past few years, the digital age has made a major impact on how business is done and how consumers are engaged. However, in the age-old battle of print versus digital, why is it that print still comes out on top?
New Yorker Magazine to Recognize Newly Formed Union
In a Monday memo to editorial staff, New Yorker Editor David Remnick said the magazine had recently held productive conversations with the NewsGuild of New York and had agreed on a process to recognize the New Yorker Union as the collective bargaining agent for those workers.
The Association for Women in Communications Announces the 2018 Clarion Award Winners!
Redbook, Marie Claire & O, The Oprah Magazine, Texas Monthly are named Clarion Award winners for 2018.
NYMag Asks: What If the Trump-Russia Collusion Scandal Is "Much Worse than We Suspect?"
In Ad Age: "New York Magazine explores a "plausible theory of mind-boggling collusion." Jonathan Chait's piece, which is fronted on the cover with a stark typographic visual created by artist Barbara Kruger, carries the headline "Will Trump Be Meeting With His Counterpart—Or His Handler?" inside. It has an even more provocate alternate headline that the magazine is using in use some places online, including in its Twitter feed: "What If Trump Has Been a Russian Asset Since 1987?""
GDPR and Third-Party Services: What Publishers Need to Know
The resolve of the GDPR is unlike any previous privacy regulation and it is compelling online publishers to take a closer look at every single tag running on their properties to make sure they’re also following the same rules they’ve implemented as a handler of personally identifiable information (PII) per GDPR’s guidelines.
The New York Times Mostly Skips Ad Agencies with an In-House 20-Person Ad-Buying Team
The newspaper started moving its media buying in house more than a year ago, and accelerated the process with the hire of Janis Huang as managing director, marketing and media strategy in July 2017.
Snapchat Moves Beyond Traditional Publishing Brands with Latest Partnerships
Snap approached Fanbytes after seeing the viewership and engagement it was getting with its publishing channels and its success with sponsored lenses it created for advertisers such as Warner Bros., Sony Music and Deezer. Fanbytes has consistently been able to sell AR lenses, trending on Snapchat’s trending lenses section.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.