The Association of Magazine Media

Tuesday, July 3, 2018

The MPA Daily News Roundup will return on Thursday July 5th, in observance of the federal holiday. —A happy Fourth of July to everyone!
WARC Publishing Report: It's the Best of Times, It's the Worst of Times
...digital’s share of publishers’ ad income is growing, total online content consumption is increasing, consumers are fine with ad-supported business models, global ad spend is set to rise 5% this year, and online video is on track to record its strongest growth ever. These and other key findings are included in the latest report focusing on print and digital publishing compiled by WARC, the international authority on advertising and media effectiveness.
Rolling Stone to Publish Monthly, Expand Events Business
Six months after Wenner Media sold its controlling stake in Rolling Stone to Penske Media, the magazine will cut its print issues from biweekly to monthly. The Rolling Stone brand is getting a redesign in both print and digital, and a new focus on events. Each Rolling Stone issue will now be $9.99, up from $5.99.
Uber Rolls out Another New Print Magazine "Vehicle" for Seattle and Washington DC, to Share Rider-Driver Stories
The magazine, which is exclusive to the Seattle and Washington DC, markets right now, rolled out in June. The effort is reminiscent of previous publications launched by Uber: "Arriving Now" was produced for New York City customers in September 2015, and "Momentum" preceded it in March of the same year.
Mila Kunis Covers Cosmopolitan August Issue: Says Tabloid Gossip Causes Stress on Her Family "Nobody Will Understand"
In Cosmopolitan‘s August issue, the 34-year-old actress, talks to her The Spy Who Dumped Me costar Kate McKinnon about constantly being in the spotlight — and how it affects husband Ashton Kutcher, kids 3-year-old Wyatt Isabelle and 1-year-old Dimitri Portwood, and the rest of their family.
Women’s Health Magazine's Liz Plosser Appears on TODAY to Discuss the Brand’s list of Healthy Weekend Getaways
Feeling like you need a vacation that’s not only fun, but healthy, too? Liz Plosser, the Editor-in-Chief at Women’s Health magazine, joins TODAY’s Dylan Dreyer with a list, compiled with AirBnB, of destinations that will make you feel rejuvenated and recharged.
Quartz’s Jay Lauf: Getting Readers to Pay Is Critical
Uzabase will pay somewhere between $75 million and $110 million, depending on how much revenue Quartz brings in over the remainder of 2018. It earned $28 million in revenue in 2017, almost all of it from advertising, and has targeted revenue estimates of $35-38 million for 2018, according to Uzabase documents.
Apple Poised to Embrace the Bundle
...Apple is considering a single bundled subscription that would include Apple Music, Apple’s original TV programming and select magazine articles through Apple News.
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
MPA Next Event | How Iconic Brands Stay Relevant
Popular Science has spent the a century and a half bringing readers the most amazing innovations and discoveries. Join MPA Next for a discussion with Editor-in-Chief Joe Brown on how the iconic magazine continues to innovate and make complex science and tech stories entertaining and accessible to everyone.
IMAG 2018 Recap — Relive the Revolution
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
MPA Thanks the Sponsors of IMAG 2018
AdvantageCS, The Alliance for Audited Media, CDS Global, CMG – Comag Marketing Group, Freeport Press, GfK MRI, LSC Communications, MediaRadar, MediaWorks 360, Port Hawkesbury Paper, PressReader, PubWorX/ProCirc, Quad/Graphics, ZINIO.
The May 2018 Magazine Media 360° Brand Audience Report Is Here!
Today MPA – The Association of Magazine Media released the May 2018 Magazine Media 360° Brand Audience Report. Total Audience remains strong, up +1.4% versus May 2017 for the 117 magazine brands in the analysis, indicating powerful consumer demand. We continue to see rapid growth of Mobile (+17%) and Video (+24%) as brands continue to attract new audiences to these platforms. In fact, mobile growth is the highest we have seen in the past year and a half. Regardless of where consumers access magazine brands’ content, they continue to desire information that is curated by trusted experts.