The Association of Magazine Media

Monday, July 2, 2018

Harvard Business Review Pivots to a Digital-First Marketing Model
HBR Group Consumer Marketing Director Jeff Levy reports that HBR has generated high growth rates in customer acquisition at more reasonable costs, and now has a paid circulation of 308,986, the highest in the magazine’s history. Paid circulation has grown by 11.8%, and subscriptions have increased by 9.5%, in one year.
"Active Participation in Fraud" Confessions of a Former Influencer
Two years ago, maybe a little more, it felt like it all blew up: Nobody was really using Instagram for influencer marketing, and suddenly, everyone was using it. That’s when the influencer situation got out of control. All of a sudden, people I’d never heard of had 200,000 followers overnight — mostly in fashion, but even in tech.
A Different Story About the Newsstands with Drew Wintemberg: "We Have to Evolve and Find New Ways to Tap into the Consumers."
“You ask me why I’m bullish. I believe in the power of print in this digital age for several reasons. First and foremost, we at Meredith, and you know this already, have incredible, leading, iconic, trusted, powerful brands. And in this day and age of fake news that matters to our consumers. We see it. That’s part of the reason I’m so bullish on the SIP’s, and we see that when we hit the mark, such as The Royal Wedding for People or Magnolia Journal and other titles. I won’t beleaguer the phenomenal special editions or bookazines’ growth.” Drew Wintemberg, Time Inc. Retail president.
NBA Cavaliers Owner Is Latest Interested Buyer for Sports Illustrated
The Pollack group is also interested in buying Fortune and Money, two other ex-Time Inc. titles, sources said. Bids for those titles were due June 29.
Quartz Is Being Sold to Uzabase, a Japanese Business Media Company
Uzabase, founded by two former UBS investment bankers and a technology consultant, will pay between $75 million and $110 million, depending on Quartz’s financial performance for the remainder of 2018, according to Quartz parent Atlantic Media. The deal is expected to close in the next 30 days.
Trusted Media Brands, Hearst Tap New Top Executives
At Hearst, (Beth) Buehler “will be instrumental in our efforts to collaborate more effectively across the corporate boundaries and bring more value to each of our operating teams,” stated COO Mark Aldam.
IPG Nears Acxiom Deal, Signals Deeper Dive into Consumer Data
Acxiom is one of the biggest aggregators and integrators of consumer data and has built a variety of products enabling brands, agencies and the media to attribute data to individual person’s identities on a non-PII (personally identifiable information) basis.
Google to Retire DoubleClick and AdWords Names in a Rebrand of Its Ads Business
"The underlying products are not changing," says Sridhar Ramaswamy, Google's svp of ads, during a question and answer session with reporters in New York on Tuesday. "This is a better representation of what our products are and more importantly where they need to go." Google executives said the rebranding was years in the making driven by advertiser demand for a more seamless, less confusing platform. The rebrand aims to streamline the ad offering by integrating products like DoubleClick for Publishers and Google Ad Exchange into one Google Ad Manager.
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
MPA Next Event | How Iconic Brands Stay Relevant
Popular Science has spent the a century and a half bringing readers the most amazing innovations and discoveries. Join MPA Next for a discussion with Editor-in-Chief Joe Brown on how the iconic magazine continues to innovate and make complex science and tech stories entertaining and accessible to everyone.
IMAG 2018 Recap — Relive the Revolution
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
MPA Thanks the Sponsors of IMAG 2018
AdvantageCS, The Alliance for Audited Media, CDS Global, CMG – Comag Marketing Group, Freeport Press, GfK MRI, LSC Communications, MediaRadar, MediaWorks 360, Port Hawkesbury Paper, PressReader, PubWorX/ProCirc, Quad/Graphics, ZINIO.