The Association of Magazine Media

Wednesday, June 20, 2018

22 Lessons Learned at The MPA—The Association of Magazine Media’s IMAG Conference in Boston…
“Magazine Media are a short cut to quality.” When people accuse you of being “legacy Media,” OWN IT. “They are credible.” said Linda Thomas Brooks during the opening of the IMAG Conference in Boston.
More from Cannes: a Marketer Backlash to Influencers Is Growing
“Speaking at The Economist’s “Wake Up with The Economist” session on Monday morning at the Cannes Lions Beach, eBay CMO Godert van Dedem said he will try “shift his influencer spend” toward eBay sellers — who he said are a bigger priority and more authentic for the eBay brand. “What I want us to do is give our sellers a voice, rather than influencers who happen to have a following that we use and pay for a post,” he said.”
Women’s Health Taps into Wellness Trend for Redesign
The magazine is looking to emphasize its corner on the lucrative global wellness market: Women’s Health today revealed its July/August cover, debuting the brand’s complete refresh under the helm of newly appointed EIC, Liz Plosser. Read the exclusive in WWD below!
AARP Magazine Shows "Rosy" Power of Boomer Audience
In fact, AARP The Magazine (ATM) announced yesterday that it’s increased its readership. Substantially. A spring survey released by market research firm GfK MRI showed that ATM has gained 479,000 readers younger than 60 over the past six months. With an audience of 38.6 million readers in the 50+ category, ATM has the largest audience of any magazine in the country.
How Two B2B Publishers Are Driving Meaningful Engagement with Sponsored Content
ALM and North Coast Media on how they're navigating the revenue stream that's changing the rules of advertising: “At the core of digital product development, what you’re always trying to do is solve a user problem,” Jay Kirsch, ALM’s president of media, tells Folio:. “When branded content does that, it performs well.”
Build Your Brand on YouTube, MPA Webinar: June 25
Learn how to reach new viewers and drive revenue with a smart YouTube Strategy. Join MPA’s upcoming webinar featuring Stephanie Chan, Strategic Partner Manager, Content Partnerships, YouTube. Monday, June 25, 12:30-1:30PM. Free for members – register today.
MPA Next Event | How Iconic Brands Stay Relevant
Popular Science has spent the a century and a half bringing readers the most amazing innovations and discoveries. Join MPA Next for a discussion with Editor-in-Chief Joe Brown on how the iconic magazine continues to innovate and make complex science and tech stories entertaining and accessible to everyone.
New Los Angeles Times Editor in Chief: I Can Handle LA
"Norman Pearlstine, a former executive at Time, Bloomberg and The Wall Street Journal who on Monday was tapped as the new editor-in-chief of the Los Angeles Times, dismissed talk that he’s an out- of-town carpetbagger heading West for the first time." writes Keith Kelly.
Top Modern Farmer Editor out As Magazine Goes Digital
"Sarah Gray Miller is out as the editor of the trendy food and culture title Modern Farmer, which won two National Magazine Awards in its short five-year history and is dropping its print edition. “Modern Farmer Media has decided to move from a quarterly print operation, to a 24/7 digital magazine,” said a spokeswoman."
MPA Thanks the Sponsors of IMAG 2018
AdvantageCS, The Alliance for Audited Media, CDS Global, CMG – Comag Marketing Group, Freeport Press, GfK MRI, LSC Communications, MediaRadar, MediaWorks 360, Port Hawkesbury Paper, PressReader, PubWorX/ProCirc, Quad/Graphics, ZINIO.