The Association of Magazine Media

Wednesday, June 6, 2018

Tomorrow! - IMAG 2018 begins, featuring Barnes & Noble, Harvard Business Review, L.L.Bean, XO Group, New York Magazine, Boston Red Sox, The Atlantic and More!
Don’t miss the chance to learn from and network with MPA’s enthusiast brand leaders at the annual IMAG conference. From keynotes to case studies, you’ll take away ideas and innovations to grow your business. See the full agenda, speakers – and register today! Boston, June 13-14.
National Geographic Helps Enhance Brands' Digital Reach
Speaking to a crowded room at MediaPost's Publishing Insider Summit on Tuesday, National Geographic’s vice president of corporate sponsorships Tammy Abraham said: “We like to say we’re moving from reverence — which we’ve always had, to relevance, which is much more important in today’s age.”
Glamour’s Samantha Barry: Building Habit Trumps Social Hits
“Building that habit and brand loyalty is important to me. It’s harder [to measure habit]. It’s easier on owned and operated platforms by looking at the IP, who is coming and how many times. I don’t think we’re set up to look at habit, but as smartphones get smarter, it should get easier to track.” Says Barry.
Acxiom Steps Up Licensing Consumer Identity Data: Strikes Deals With MRI, Kiip
Acxiom, one of the biggest of U.S. Big Data firms, has announced two significant integrations enabling advertisers and agencies to target Americans with much greater fidelity. The deals, announced Tuesday with media researcher GfK MRI and with mobile marketing platform Kiip, are noteworthy, because they come as American marketers, agencies and media companies are scrambling for even more rigorous consumer data privacy policies.
Snap Hires Flipboard, Time Alum Sarah Gallagher to Lead New Publisher Support Team
Tim Peterson reports "Former Flipboard and Time Inc. executive Sarah Gallagher is coming on board to lead a new group the company has formed to work more closely with the more than 90 media companies producing stories and shows for Snapchat’s Discover section."
Hearst Newspapers Tracks Users to Attract Digital Subscribers
Over the last decade or so, Hearst has invested heavily in diversifying its digital advertising to support those sites and moved away from its reliance on newspaper subscriptions.
Q&A with Jo Packham of -Where Women Create, -Where Women Cook, -Where Women Create Work, and -What Women Create Magazine Brands
“I’m a traditional print girl. I was in book publishing for 30 years. When that ended and I got the opportunity to do the magazines; I don’t even go on Instagram. I don’t answer my phone; I hate anything technological. I really love paper and print. I wouldn’t have even considered anything else.” Jo Packham (On why she chose print over digital for her brand)…
Joanna Coles’ Journals Turned Fodder for "The Bold Type"
The longtime editor has a lot of material to pull from: Anecdotes from her time as editor in chief of Hearst’s Cosmopolitan, the inspiration for the show, produced by the ABC-Disney network Freeform, are weaved throughout and there’s no shortage. Coles recalled at a Freeform luncheon discussing some of the network’s shows, including “The Bold Type” where she’s an executive producer, one daily entry that involved a Yoni Egg previously promoted and sold on Goop’s web site.
Women’s Health Magazine's Liz Plosser Among Media Notables Sharing Her Morning Routine for Peak Productivity
"There's something to be learned from the morning routines of successful people." writes Christie Calucchia, "While some swear by their night-owl ways, others hit peak productivity levels first thing in the morning. In fact, according to Harvard Business Review, those who claim to be morning people may actually be more productive."
"No Task Is Beneath You" Rolling Stone Has an Exciting Job Opportunity Y'all
Simon Dumenco in Ad Age writes "a job listing that was active as of Monday night mysteriously disappeared after people started buzzing about all the awesome things the job entails, such as "Online shopping," "Assist spouse with requests" and "Order lunch, plate/serve and clean up." Also, we're not exactly sure what "Heavy calendar management" is but it sure sounds rock 'n' roll!"
More on Auletta's Frenemies: New Yorker Writer’s New Book Takes Aim at Ad industry
Keith Kelly writes: "“Millennials don’t have ads on Netflix or YouTube and 20 percent of the public uses ad blockers,” noted Auletta. “They don’t want content interrupted by crappy ads.” “It’s an existential crisis for the advertising industry, which supports all of us,” Auletta said in his comments to the media-savvy crowd.
Wall Street Journal Editor in Chief Steps Down
Gerry Baker is stepping down from his post to become "editor at large," News Corp announced Tuesday afternoon. Baker will be replaced by Matt Murray, the paper's current executive editor.

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel