The Association of Magazine Media

Thursday, May 10, 2018

New Magazine/Social-Media Report Reveals Importance of Platform Engagement
Melynda Fuller writes "This week, Magazine Media 360° released its social-media report for the first quarter of 2018, which includes a new metric that measures audience engagement. The report reveals how much power Facebook still possesses in the publishing sphere and how other social media platforms, including Twitter, Instagram and Pinterest, stack up against the giant. It also reveals an audience increasingly more engaged with brands across platforms."
Q1 2018 Magazine Media 360° Social Media Report
MPA – The Association of Magazine Media has released the Magazine Media 360° Social Media Report for 1st Quarter 2018 which includes a metric designed to measure audience engagement. To review this quarter's Social Media Report, click here [http://www.magazine.org/sites/default/files/%23%23SMR%20Q1-18%20Main%20Report-fr.pdf#overlay-context=frontpage] and to review the Social Media Report including a summary of results for the Social Media Engagement Factor analysis. You can click here [http://www.magazine.org/sites/default/files/%23%23SMR%20Q1-18%20LikesFollowers%20%2B%20%25%20Change.pdf#overlay-context=frontpage] for an alphabetical list of Likes/Followers with percent change versus prior quarter for magazine media brand by social network.
5 Ways to Optimize Your Brand's Social Engine in the Face of Facebook's New Algorithm
"In their attempts to achieve high awareness, they have failed to recognize that low engagement scores are better barometers of success. In this new reality, cracking the social code requires a program optimized around content that connects. To do this, brands should consider the following..." writes Michelle Lomas.
More on MNI's Study: Gen Z Favors Magazines, Newspapers
The Gen Z demo spends more time reading print newspapers and magazines without interruption than they do on social media, websites and blogs, according to a new study from MNI Targeted Media Inc., a division of the Meredith Corporation.
Magazine Media Spotlight: Are Activists the New Celebrities?
Yesterday’s (May 9) Town & Country Philanthropy Summit, held at the Hearst Tower in Manhattan, was predictably posh. Dotted with political heavy hitters, media moguls, and celebrities sipping complimentary green juice, the day’s program included the likes of Bradley Cooper, Karlie Kloss, and Lin-Manuel Miranda, as well as opening remarks delivered by Bill Clinton (Monica Lewinsky was also invited, but reportedly had her invitation rescinded “because bill clinton then decided to attend/was invited,” she wrote in a tweet). But the Summit’s most anticipated panelists were a group of 18-year-olds, introduced by the 42nd president, who promptly got out of their way as the four young people were given the most robust standing ovation of the day.
The Economist Unveils New App Amid Broad Push for Subscriber Growth
Circulation is now the largest profit driver at the 174-year-old title, more than tripling advertising revenues.
Senate Democrats Move Forward with Resolution to Restore Net Neutrality
On Wednesday, Senator Ed Markey (D-Massachusetts), Senate Majority Leader Chuck Schumer (D-New York) and others filed a motion to reinstate the rules. The effort, spearheaded by Markey, has garnered support from all 49 Senate Democrats as well as Republican Senator Susan Collins of Maine.
Quartz, Concert Partner to Better Target Business Executives
Of the 86 million unique visitors expected at C-Suite that advertisers will be able to reach each month, 14 million are considered business decision makers by comScore’s metric, according to AdExchanger.
Pop-up Magazine Starts Spring Tour
Live journalism with a decidedly literary bent: At a time when seemingly every publication is trying to get into the live-events business, Pop-up Magazine followed an opposite trajectory — it’s an event that grew to include a print publication. Pop-up Magazine started in 2009 in the Bay Area as an experimental storytelling show, aimed at a public radio listening, literary crowd. As the show found its footing and began playing to bigger theaters in more cities, it led to the creation, in 2014, of the ASME-award winning California Sunday Magazine.
Hearst Papers Test Pay-Per-Article Model, "Hand-Selected" Ads
Hearst Newspapers will announce a partnership Wednesday to test pay-per-article technology on five of its publications. The platform from SolidOpinion also enables advertisers to hand-select the articles they want their advertisements to serve near. The service will focus on breaking news.

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel