The Association of Magazine Media

Friday, May 4, 2018

Building Audience Engagement: Boston Red Sox CMO to Speak at IMAG 2018 in Boston (June 13-14)
Adam Grossman, Chief Marketing Officer, Boston Red Sox & Fenway Sports Management, reveals how the iconic Boston Red Sox franchise builds brand value, increases audience engagement and keeps up with major changes in consumer behavior and consumption. See full conference agenda and speaker roster - and register today.
Twitter Urges Users to Change Passwords
If not quite on the order of Facebook’s Cambridge Analytica scandal, Twitter is facing a security snafu of its own. Due to what it’s calling a “bug,” the company is urging its entire user base to change their personal passwords.
Meredith to Debut New Digital Series, Video Sales Guarantees
Meredith's NewFront announced a new ad product called "Meredith Stories," vertical video content from its brands for mobile viewing.
At NewFronts, It's the Publishers (Like Conde Nast) Embracing OTT
Later this year, the company will launch an OTT channel for Wired, with channels for Bon Appetit and GQ to follow. They will live on connected TV devices, starting with Apple TV, Amazon Fire TV devices and Roku boxes.
Magazine Industry Group Issues Fact Check on USPS Finances
The magazine industry supports and needs a healthy Postal Service. Yet, the Postal Regulatory Commission is proposing rate increases for the Market Dominant segment of the mail stream as high as 40 percent. Such a move will have the chilling effect of driving away business and creating an existential threat to the Postal Service.
Former Editor Suing Interview Mag for $600K
Top fashion world art director Fabien Baron and his stylist wife, Ludivine Poiblanc, have filed a lawsuit against Interview Magazine, Page Six has exclusively learned, alleging Baron saved the “imperiled” magazine then was stiffed to the tune of about $600,000.
The Nobel Prize in Literature Not to Be Awarded this Year: The Academy Is Engulfed in a S3x Abuse Scandal
The Swedish panel that awards the Nobel Prize in Literature said on Friday that it would take the extraordinary step of not naming a laureate this year — not because of a shortage of deserving writers, but because of the infighting and public outrage that have engulfed the group over a s3xual abuse scandal.
March 2018 Magazine Media 360° Data Is Here!
The March Magazine Media 360° Brand Audience Report shows that Total Audience held steady at +1.4% versus March a year ago for the 119 magazine brands in the analysis. To review the March 2018 Brand Audience Report, please [click here]. http://www.magazine.org/magazine-media-360/brand-audience-report The Print+Digital audience (-1.7%) remains stable since GfK MRI Fall 2017 was released. We continue to see audiences migrate from the Web (Desktop/Laptop) platform (-8.9%) to Mobile Web. To review the March 2018 Brand Audience Report infographics (which include the Top Ten list, please [click here] http://www.magazine.org/magazine-media-360/top-ten-lists
Student-Run InSight Magazine Explores Poverty and Inequality in Southern California
"Being in a university, I don't want to play into this ivory tower mentality of being able to speak on another's experience. Instead, I want to create a platform where people kind of narrate their own story," Mayer said.

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel