The Association of Magazine Media

Tuesday, March 20, 2018

Facebook's Value Plunges $37 Billion on Data Controversy
The stock tumbled about 7% Monday on news that data firm Cambridge Analytica, which had ties to Trump's campaign, reportedly accessed information from about 50 million Facebook users. This is the stock's biggest drop, on a percentage basis, in four years.
More on Google, Facebook Begin Losing Ad Market Share
In its updated outlook, eMarketer projects the Big 2 will lose nearly two points of digital advertising market share, falling to 56.8% of the U.S. marketplace -- down from 58.5% in 2017.
Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines
Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study.
New York‘s The Cut Achieves Success in the Women’s Media Space Through Radical Empathy
The Cut stands out in a crowded women’s media world in both editorial gravitas and reach: TheCut.com boasts beyond 8 million monthly unique visitors, up more than 40 percent since 2016.
How Game Informer Levels-Up Print Subscriptions
Over 27 years and 300 issues, Game Informer has learned from its loyal subscriber base how to mature and grow across many platforms.
The Economist Hands out Free Coffee to Highlight Impact of Food Waste
"Marina Haydn, senior vice president for circulation and retail marketing, said: "The campaign brings The Economist’s mind-stretching journalism to life and challenges potential readers to consider new ideas and solutions to reflect on more environmentally sustainable approaches towards food production and consumption." Reports Gurjit Degun.
Jessica Diehl to Depart Vanity Fair
Vanity Fair's creative director, fashion and style is the latest departure under new editor in chief Radhika Jones.
Why Lena Dunham's Lenny Letter Is Moving into Interactive Fiction
Lenny Letter has partnered with Glamour to produce Daughter, First, a seven-part political fiction series written by a group of of-the-moment female writers. Starting March 20, each novelist’s chapter will run in the Lenny newsletter, on Glamour.com, and on LennyLetter.com. And then there’s the interactive element: Readers will have the opportunity to influence parts of each chapter by responding to prompts via social media and sharing a specific vignette from their own lives.
The Podcasting Juggernaut Has (Finally) Arrived
"Podcasting has become industrialized, in quite an exciting way. It’s shaping the future of audio-only storytelling, the future of radio—and, possibly, even the future of narrative nonfiction more broadly."
Hearst UK's Country Living "Puts Stamp" on Hotels
Hearst UK has partnered with Shearings Leisure Group's Coast & Country Hotels to put the Country Living brand on the venues.
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