The Association of Magazine Media

Friday, March 16, 2018

How The New Yorker Plans to Double Its Paid Circulation to 2 Million
Lucia Moses writes "Total paid circulation for the highbrow weekly rose 12.3 percent last year to 1.2 million, even as the subscription price grew 20 percent to $120 for the most popular print-digital bundle. Today, readers contribute 65 percent of the revenue. (At The New York Times, reader revenue is 60 percent.)"
Q&A with Conde Nast's Chief Data Officer Karthic Bala: Wants to Transform Company into Leading Data-Driven Publisher
Earlier this week, Conde Nast announced the appointment of its first Chief Data Office, Karthic Bala, following several years of digital expansion and innovation at the media company. Bala, who was previously head of data strategy at the company, talked to Publishing Insider about how he’ll tackle the new position and what lies ahead for the company.
Q&A with Us Weekly’s VP/Chief Revenue Officer, Vicci Rose
“...of course, we’re big believers in print. And I am incredulous with the number of conversations that I have with agencies and clients in acknowledging that their own research with media-mix modeling, etc. will point to a strong ROI, but it’s not in fashion, so the industry is often plagued with people who are concerned for their jobs because they’re not forward-thinking enough.” WutesVicci Rose.
WWD, Penske Media Promote Executives: Paul Jowdy, Amber Mundinger, and Alexis Coyle
Paul Jowdy, who was previously senior vice president and group publisher at WWD, is now Chief Business Officer and publisher of WWD and Fairchild Live. Before coming to Penske Media, Jowdy served as publisher of Every Day with Rachel Ray, and spent 14 years at Conde Nast, where he was vice president and publisher of Details, publisher of Bon Appetit, associate publisher of Vanity Fair and advertising director of Conde Nast Traveler.
"No Silver Bullet:" (Online) Publishers Shifting to Consumer Revenue Mull New Vendor Problem
As publishers continue to pivot toward consumer revenue, there’s been an uptick in the number of vendors pitching their ability to help companies capture consumer revenue.
Observer Fashion Editor Denies Knowing About Freelancer's Sex Harassment Claims
The mid-level editor who inadvertently got sucked into the story about how former Observer Editor Ken Kurson allegedly made inappropriate sexually charged comments to a freelance writer, said the freelancer’s allegations were not revealed to her.
A 40 percent Postal Rate Increase Is Bad for Americans, Bad for the Postal Service
MPA CEO Linda Thomas Brooks writes "A rate increase of such magnitude would likely destabilize national mail operations and could even force local newspapers, charities, catalogues and magazines out of business entirely. Any previous notions of volume falloff being “modest” if rates went up are no longer relevant with a 40 percent increase in prices. The PRC’s proposal is so alarming because it’s not just bad for those who rely on the mail, it’s bad for the Postal Service itself. If businesses are driven away from using mail, that leads to less mail, less revenue and a weaker Postal Service for everyone."
January 2018 Data is Here!
Today MPA released the January 2018 Magazine Media 360° Brand Audience Report revealing that Total Audience is steady compared to January a year ago (-0.5%) for the 118 magazine brands in the analysis. The greatest growth came from Video (+13.0%), a trend that has been consistent in recent years as magazine brands invest in this platform. The January 2018 Print+Digital audience remains essentially flat (-1.7%) versus January 2017. The Web (Desktop/Laptop) audience continues to decline (-5.5%) as people migrate to Mobile, although that shift appears to be leveling off.
All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
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March 13, 2018
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