The Association of Magazine Media

Monday, March 12, 2018

A Heartland Company Leads the Media Race: Meredith Profiled
Q&A with Steve Lacy, Meredith’s executive chairman and Tom Harty, president and CEO; Sydney Ember reports "Meredith owns 40 magazines to go with its 17 television stations and 50 websites. The Time Inc. deal gave new life to Meredith’s digital and video operations, increasing the number of unique monthly visitors to its websites from 80 million to 170 million. And Meredith officials say the company will generate $700 million in annual digital advertising revenue."
Q&A with Meredith's Doug Olson
“...We continue to be very excited about the future of these brands in all platforms, whether it’s in print or digital or social. Allrecipes is a perfect example of one of the brands that we took from digital and turned it into print, so obviously it has a very large footprint in digital, but the print continues to grow.” Meredith’s magazine president, Doug Olson.
"We Need Real Diversity:" Hearst’s Joanna Coles Says More Women in Leadership Will Lead to Culture Change
Joanna Coles, chief content officer at Hearst Magazines, argues that print is having a moment, with former advertisers coming back, and makes the case that Snapchat is a healthier social network than others.
(UK) GQ's Dylan Jones: Digital Platforms Are Just Marketing, the Content Is the Magazine
GQ editor Dylan Jones said there has been a "genuine sea change" in the way readers buy into news and magazine journalism, saying that "something real is happening."
Newsweek Executive in Secret Tape: We Gotta Turn the Business Around or We’re Dead
Newsweek’s chief content officer acknowledged in a private meeting that revenue has collapsed following a BuzzFeed story about the company’s advertising practices.
Maxim Fails to Turn Profit Despite Shaving Losses
Keith Kelly reports "Maxim, the lad magazine of bikini-clad women, missed again on its goal to start turning a profit in 2017 — although it did manage to shave losses to under $1 million, even as its revenue tumbled another 16 percent."
Meredith Names Bruce Gersh President, People and EW; Karen Kovacs, Brad Elders to Exit
Meredith has promoted Bruce Gersh to executive VP and president of the People, Entertainment Weekly and People en Español groups, with full operational oversight of the brands.
A Giant, Multi-Dimensional Chess Game: Publishing in the Age of Platforms
Authenticity and reader service remain paramount: Hayley Romer, publisher of The Atlantic said that while it’s important for brands to expand into new environments, particularly digital ones, that expansion must happen in a way that feels authentic and natural to the brand’s identity. “It’s not that we don’t see value in Snapchat’s platform or its user base,” said Romer, giving an example. “We just haven’t figured out the way The Atlantic can be itself on Snapchat yet.”
Marc Pritchard: P&G Will Soon Have Slashed "Wasted" Digital Media Spend by 50%
Discussing how the world's biggest advertiser planned to "reinvent media" in its ongoing quest for transparency, Prichard said the FMCG giant had decreased investment on inefficient media by one-fifth across the board since issuing a "wake up call" to the industry last year.
After Facebook News-Feed Changes, Publishers Look Hopefully to Pinterest
Publishers casting about for new referral sources after Facebook decided it wants the news feed to be, ironically, less newsy are taking a fresh look at Pinterest.
MPA Magazine Media Spotlight: Reddit and the Quest to Detoxify the Internet
The trolls are winning. How do we fix life online without limiting free speech? Asks Andrew Marantz in The New Yorker.
Celebrating Witches and Wild Women with Ravenous Zine
After reading the notorious 90s book Women Who Run With the Wolves, enduring a bad boss, and surviving a nervous breakdown, Mallory Lance decided she needed to reorient her mission in life. So she used the philosophies from the book, the money she’d saved from working for the office tyrant, and the emotional wherewithal she gained in recovery to make Ravenous, a zine by and for “the wild woman.”
Six Key Points from the EU Commission’s New Report on Disinformation
Today the EU Commission released the final report from the High Level Expert Group on Fake News, entitled “A Multi-Dimensional Approach to Disinformation”. The report, a document supported by a number of different stakeholders, including the largest technology companies, journalists, fact-checkers, academics and representatives from civil society has a number of important attributes...
January 2018 Data is Here!
Today MPA released the January 2018 Magazine Media 360° Brand Audience Report revealing that Total Audience is steady compared to January a year ago (-0.5%) for the 118 magazine brands in the analysis. The greatest growth came from Video (+13.0%), a trend that has been consistent in recent years as magazine brands invest in this platform. The January 2018 Print+Digital audience remains essentially flat (-1.7%) versus January 2017. The Web (Desktop/Laptop) audience continues to decline (-5.5%) as people migrate to Mobile, although that shift appears to be leveling off.
ASME NEXT Award 2018 Winners Announced
The American Society of Magazine Editors has announced the winners of the third-annual ASME NEXT Awards for Journalists Under 30. Five young magazine makers will be honored at the Ellie Awards Annual Luncheon on March 13 at Cipriani Wall Street in New York.
Ellie Awards 2018 Finalists Announced
The American Society of Magazine Editors today published the list of finalists for the 2018 National Magazine Awards for Print and Digital Media. For the fifth year, the finalists were first announced in a 90-minute Twittercast. ASME will celebrate the 53rd presentation of the Ellies when each of the 104 finalists is honored at the annual awards lunch.
Don Lemon to Host 2018 National Magazine Awards Lunch
The American Society of Magazine Editors has announced that the 2018 Ellie Awards Annual Luncheon will be hosted by Don Lemon, anchor of “CNN Tonight With Don Lemon.” The editorial leaders of more than 60 print and digital titles—including magazines published by Condé Nast, Hearst Magazines and Meredith Corporation—are expected to be honored on Tuesday, March 13, at Cipriani Wall Street in New York.
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June 13 - 14, 2018
Taj Hotel
March 13, 2018
Cipriani Wall Street