The Association of Magazine Media

Friday, March 2, 2018

Mail-Industry Leaders File Joint Comment in Opposition to Massive Postal Rate Increases
Today, MPA – the Association of Magazine Media, the Alliance of Nonprofit Mailers, the Association for Postal Commerce (PostCom), Idealliance and the American Catalog Mailers Association filed a public comment with the Postal Regulatory Commission (PRC) in response to the 10-year review proposal that would dramatically increase postage rates for some classes of mail by as much as 40 percent.
3 Lessons Retail Can Learn from the Publishing Industry (Hearst Magazine Brands Cited)
"Hearst Magazines did a great job understanding customers needs during the Great Recession. They launched Food Network Magazine in 2009 with a rate base (circulation guaranteed to advertisers) of 300,000. After just nine issues, the rate base increased to 1.25 million. Now, Food Network Magazine is the second best-selling title on newsstands." Writes Meghan Brophy.
Advertising Falls to Lowest Share of Time Spent with Media Ever
"The study, which was previewed by Research Intelligencer, comes as a major industry futurist -- Publicis’ Rishad Tobaccowala ( ) predicts that ad-supported media exposure is about to experience a cliff effect, declining as much as 30% over the next five years as consumers shift their attention to non-ad-supported media."
More on Facebook’s Algorithm Shift Is Hurting Digital Publishers: Chartbeat Sees 15% Decline in Referral Traffic
Digital publishers will be shutting down, beginning with startups like LittleThings: Chartbeat has noticed a 15 percent decline in referral traffic to Facebook in 2017 and a 6 percent decline since January 2018, when the algorithm shift was announced. Granted, January is traditionally an uneven month for traffic, and Facebook had noted that their algorithm change is something that’s going to take a few months to be fully in effect.
Food & Wine Magazine Celebrating 40 Years: Q&A with Hunter Lewis
“I think you create for audience first and platform first, so the intention for this issue was to celebrate print for print’s sake, and to celebrate how print as a medium can frame photography. So, absolutely, this is a celebration of print and we’ll continue to embrace and celebrate print as this year evolves. In this age of multiplatform brands, you have to honor print and you have to celebrate print, because it is very much the opposite of Google. When people are typing in a recipe or an ingredient they’re looking for, they’re trying to solve a problem. When people are coming to print, sure, they’re looking for dinner tonight, but they’re also looking for points of discovery. And they’re looking for an escape and to lose themselves and to learn. And that’s what a magazine in the print format can do best.” Hunter Lewis, Editor in Chief.
Radhika Jones Unveils First Editor’s Letter in Vanity Fair’s March Issue
Radhika Jones' DNA begins to infuse the magazine: Vanity Fair editor in chief Radhika Jones, who took over from the magazine’s long-serving editor Graydon Carter in December, released her first editor’s letter from the March issue on Thursday morning.
Teen Vogue Reveals Young Hollywood Digital Cover Package
"Digital media darling Teen Vogue has just published its first cover package focused on eight up-and-coming actresses called “2018 Young Hollywood.” Spotlighting Bria Vinaite, Sasha Lane, Margaret Qualley, Ellie Bamber, Letitia Wright, Laura Harrier, Storm Reid and Awkwafina, the issue features nine covers shot by Camila Falquez. There is one group shot of the eight actresses and a solo shot of each accompanied by an in-depth profile." Reports Melynda Fuller.
Finalists from Smithsonian Magazine's 2017 Photo Contest
The Atlantic reports "The editors of Smithsonian magazine have just announced the 60 finalists in their 15th annual photo contest, selected from more than 48,000 entries sent in from 155 countries. They've once more allowed The Atlantic's Alan Taylor to share a selection of these images here from the competition's six categories: The Natural World, The American Experience, Travel, People, Altered Images and Mobile. Captions were written by the photographers. Be sure to visit the contest page at to see all the finalists and vote for your favorites."
The New Republic Names Rosenfelt Publisher, VP
"We benefited from being able to speak with a lot of talented people in the course of this search,” The New Republic editor J.J. Gould told Publishers Daily. “Rachel ended up being very unambiguously the right person for TNR. She is phenomenally intelligent, she takes a developmental approach to leadership and management, and she’s creative.
Recent Magazine Media People Moves Updated
Modern Luxury has announced two new appointments of editor-in-chief for their Hamptons and Gotham magazines. After nearly nine years as the editor-in-chief of both Hamptons and Gotham magazines, Samantha Yanks is stepping down from her tenure and Anetta Nowosielska and Sarah Bray are taking on these roles, respectively.
MPA Announces Call for Entries for the 2018 Imagination Awards
MPA – The Association of Magazine Media is now accepting entries for the third annual Imagination Awards to honor the innovative and transformational work of independent magazine media (IMAG) companies and brands. The Imagination Awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results.
Washington Becomes First State to Pass Net Neutrality Law
With this week's vote, Washington became the first state in the country to pass net neutrality regulations since December, when the Federal Communications Commission voted to repeal open Internet rules passed during the Obama administration.
Variety, IHeartMedia Link to Produce Kris Tapley Podcast
The entertainment trade and the audio company will co-produce and relaunch Variety editor Kris Tapley's weekly podcast "Playback."
Portland's Broccoli Arts Magazine Aimed at Women Who Smoke Pot
Broccoli is an arts and culture magazine all about cannabis, aimed at professional, smart women: Creative art director Anja Charbonneau worked for years at Kinfolk Magazine, which used to be based in Portland, but moved its headquarters to Denmark. Charbonneau stayed behind and started to get an idea...
Vermont Life Magazine Wins a Reprieve and Charts a New Course
“When publishers started experiencing downturns in the publishing sector 10 years ago, with the rise of advertising spending in digital media, rather than print media,” explains Steven Cook, deputy commissioner of the Vermont Department of Tourism and Marketing, “Vermont Life also experienced a downturn in business, both at the level of subscribers and in advertising.”
The First Issue of Keyframe, a New Animation in Print Magazine, Is Here
It’s been a while since we’ve had a new print magazine about animation in the United States, but this month, a glossy new animation quarterly launched in Los Angeles.
In Vatican Magazine Exposé, Nuns Reveal Their Economic Exploitation
"These stories — told by sisters using pseudonyms — were revealed Thursday in an exposé about how nuns are exploited by the leaders and institutions of the Roman Catholic Church. The article, by the French journalist Marie-Lucile Kubacki, was published in the March edition of Women Church World, the monthly magazine on women distributed alongside the Vatican newspaper L’Osservatore Romano." per Elisabetta Povoledo in The New York Times.