The Association of Magazine Media

Tuesday, February 27, 2018

Hearst’s Cosmopolitan and Seventeen Partner with Amazon to Create Shoppable Content
"Earlier this month, Hearst unveiled a new, interactive way for Seventeen and Cosmopolitan readers to shop the pages of their favourite magazines with Amazon’s SmileCodes. Debuting in the March issues of each US magazine, readers will be able use their Amazon app to scan SmileCodes next to a particular product and with one click they’re able to purchase it directly from Amazon, according to Cosmopolitan and Seventeen’s publisher and SVP Donna Kalajian Lagani." writes Jessica Patterson.
More on Bonnier Corp. Signs Up for Arc Publishing Platform
Arc will power the digital properties and technology for Bonnier’s more than 30 magazine brands, which include Popular Science, Saveur and Field & Stream, among others. Bonnier will no longer need an in-house team to support its internally built custom CMS. Arc Publishing will now oversee those responsibilities.
How to Avoid Lazy Thinking When Talking about Print
“The old trope that print is dead is just lazy thinking,” says Linda Thomas Brooks, President and CEO of the MPA—the Association of Magazine Media, in an article by Beth Braverman in Folio. Indeed, this kind of lazy thinking is giving way to a data-rich and results-oriented way of speaking about the industry. Publishers are becoming increasingly cognizant of the need to prove ROI – and the industry is providing the proof.
The Case for Category-Based Ad Sales
Publishers tend to merge categories during difficult times—when they really should be doing the opposite: Lou DeLone writes "Assigning categories of business is, without a doubt, the more effective sales management strategy, and the mission of this post is to present definitive support for the strength in assigning categories over a free-for-all overlap across the market when selling advertising."
MPA Announces Call for Entries for the 2018 Imagination Awards
MPA – The Association of Magazine Media is now accepting entries for the third annual Imagination Awards to honor the innovative and transformational work of independent magazine media (IMAG) companies and brands. The Imagination Awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results.
Fast Company Names Stephanie Mehta Editor in Chief
Bringing extensive experience in live events, the former Vanity Fair deputy editor succeeds Robert Safian, who spent 11 years in the role.
MPA Magazine Media Spotlight: Inside TIME's Decision to Dedicate an Entire Issue to the Opioid Epidemic
This week, TIME published a magazine that is, cover-to-cover, the work of Moakley and photojournalist James Nachtwey. There is no advertising in this issue. Just page after heartbreaking page of photographs and text that calculate the human toll of the American opioid epidemic that kills 64,000 people a year. And there is nothing that leads us to believe the problem has peaked.
More on Toyota's Pop-Up Ad of a Camry's Dashboard Also Has New-Car Smell
Print Insert That Smells Like Leather Ran in InStyle's March Issue: The first step was to take the image of the Camry interior and print it on many separate pages. Structural Graphics then assembled the gatefold in a layered, 3D effect, including the wiring and batteries (see the film here http://creativity-online.com/work/toyota-camry-dashboard--how-its-made/53949 on how it was done.)
More on The Medium of Liveness: How Pop-Up Magazine Plans to Transform Journalism
"For now, perhaps, it’s enough to see Pop-Up Magazine as a form of (re-) engagement with the ineffable magnetism of stories that matter, and of disengagement from the noise." writes Matt Brennan.
L’Officiel Joins America’s Newsstands
Samir Husni writes "In Joseph Akel’s editor’s letter, he addresses the obvious question: Why launch a magazine, especially in this day and age, given the state of publishing? The resounding response in part was: the need for a voice that is informed, inclusive, and open to creative expression is needed, perhaps now more than ever."
No Depression Survives As an Ad-Free Quarterly, Nearly a Decade After It Stopped Printing
No Depression published its first print magazine in 1995, thanks to a small but loyal community of people who had first gathered online.
People Are Finally Paying for Content. Here’s How Publishers Are Capitalizing.
"Before we all retreat behind paywalls, let’s take a moment to think about what’s going on and how publishers should react." says Peter Houston.
Here Are a Few Details About the Gothamist Revival (and One Big Question)
Ricardo Bilton reports "Gothamist is returning, but DNAinfo isn’t. Joe Ricketts’ acquisition of Gothamist last March was seen as an effort to shore up the business operations at DNAinfo, which struggled to turn a profit. Sadly, DNAinfo is staying dead, which is disheartening given that the site’s intense focus on aggressive hyper-local original reporting (Gothamist, in contrast, generally relied heavily on aggregation.)"