The Association of Magazine Media

Thursday, February 15, 2018

Meredith Corp. Makes the Case for Magazines - A Q&A with Stephen Lacy
Stephen Lacy, executive chairman, explains why he is making a big bet on the future of print publications: "In all conversations with our major advertisers and marketers, they’ve said they want to do larger cross-platform deals with fewer players. The ability to have a consumer audience that moves across all major adult life phases creates so many more opportunities."
Making Paid Content Work in Digital Media
WIRED, The Wall Street Journal, and TheStreet share their ambitions and models for success in the new subscription business.
SI Swimsuit Issue Goes High-Tech
MEDIA psssst's Richard Whitman writes "The publisher has "built a custom "World Lens" available for use exclusively on Snapchat. It uses augmented reality to invite anyone to have a taste of the SI model life and put yourself on this year's cover."
"Close Up with The Hollywood Reporter" Series to Stream on Hulu
"The 32-episode series, called “Close Up With The Hollywood Reporter,” features discussions with TV and film directors, actors, producers, writers and cinematographers. Big names who appear in the series include Mahershala Ali, Angelina Jolie, Mindy Kaling, Nicole Kidman and Christopher Nolan." Reports Sara Guaglione.
Latest Incarnation of "Trump Magazine" Relaunches (Sort of)
Eric Trump, executive vice president of the Trump Organization, told the AP the pub was developed “for our owners, members and guests. It is not intended for general public distribution.”
Alex Treadway Named "Route Fifty" Associate Publisher
He has been named associate publisher for Route Fifty, a digital business-to-government publication and events site covering state, county and city governments. It is part of Atlantic Media’s Government Executive Media Group.
Lerone Bennett, Ebony Editor, Historian, Dies
Lerone Bennett Jr., executive editor of Ebony magazine, where he worked for 52 years, and arguably the 20th century’s foremost African American “people’s historian,” died peacefully as he slept Wednesday in his Chicago home, a daughter, Joy Bennett, told Journal-isms.
MPA would like to thank Acxiom for their support of AMMC 2018.
Acxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI.
Behind the Scenes of HarpersBazaar.com’s New Little Black Book Celebrity Video Series
Last month, HarpersBazaar.com launched a mini-season of a new video series, “Little Black Book,” which featured celebrity host Miranda Kerr sharing her tips and secrets of wellbeing. The video series is a first for HarpersBazaar.com, giving the brand’s audience a curated, yet intimate experience with celebrities, and giving celebrities a chance to sit in the director’s chair.
US Magazine Salon in Novel Bid to Fight Rise of Ad Blockers
Instead of displaying advertisements, a popular online magazine is planning on using its audience's "unused computing power" to mine cryptocurrency.
5 Ways Magazine Publishers Can Maximize Postal Savings
D. Eadward Tree offers "...a guide to getting the maximum savings out of your postal presort and to being prepared for the coming regulatory changes..."
Magazine Media Spotlight: 8 Women Who Are Taking Over the Food World — Rachael Ray Every Day
Sarah Wexler writes "For as long as the love of food has translated into big business, men have controlled that business. They’ve been in charge from the time of hunting-gathering to the industrial revolution to the present, where “rock star” chefs run elite kitchens and CEOs control multinational food companies. Women remain outnumbered in top kitchen positions, and when they do wrestle their way in, they earn 28 percent less than their male counterparts, according to Glassdoor. It’s no better in “big food.” Scan the Fortune 500 and you’ll find only three female CEOs running food companies. Just a few years ago, Time magazine featured a cover with three men dubbed “the gods of food.” Where were the goddesses?"
MPA would like to thank AAM for its support of AMMC 2018.
More than 4,000 publishers, advertisers, agencies and technology vendors depend on AAM’s data-driven insights, technology certification audits and information services to transact with trust.
MPA would like to thank CDS Global for their support of AMMC 2018.
With more than 45 years of expertise and 15 locations worldwide, CDS Global is the world’s leading magazine media fulfillment service provider. We manage 200 million consumers across 1,000 brands.
MPA would like to thank Chartbeat for its support of AMMC 2018.
Chartbeat for Publishing (CBP) solution empowers editorial teams to maximize every news moment with real-time editorial analytics, home page optimization, headline testing, platform referral insights, audience engagement metrics and historical reporting.
MPA would like to thank CMG – Comag Marketing Group for its support of AMMC 2018.
CMG is committed to collaborating with publishers, retailers and wholesale distributors to better serve the end users—magazine consumers. Above all, CMG is focused on developing supply chain solutions to ensure that magazines remain an important part of consumers’ shopping experience.
MPA would like to thank GfK MRI for its support of AMMC 2018.
GfK MRI’s Survey of the American Consumer® is the industry standard for magazine audience ratings in the U.S., and the majority of media and marketing plans in the country rely on it. The survey also serves as the foundation for a variety of innovative products and services—understanding today’s “TVideo” viewers, activating digital targets and capturing rich data on consumers’ smartphone use.
American Magazine Media Conference 2018 Recap
Stephen M. Lacy, executive chairman, Meredith Corp. and chairman, MPA – The Association of Magazine Media, welcomed attendees to AMMC and kicked off the conference with an acknowledgement to Meredith Corp.’s recent acquisition of Time Inc. He continued with an overview of the industry’s success in the past year. Linda Thomas Brooks, president and CEO of MPA, took the stage and encouraged attendees to follow the Dalai Lama’s advice: “Keep working on it.” Though there is no single approach that ensures success in the magazine media business, sharing thoughts, perspectives and data helps the industry become as innovative as possible.
Thank You to our strategic associate partners for their AMMC sponsorship support.
CMG-Comag Marketing Group, GfK, LSC Communications, and Quad Graphics. -In addition we would like to thank the following associate members for their AMMC sponsorship support. Acxiom, MediaRadar, Vindicia, Alliance for Audited Media, Google, Zinio Pro, AdMonsters, CDS Global, Chartbeat, SocialFlow, Piano, and PressReader.
ASME NEXT Award 2018 Winners Announced
The American Society of Magazine Editors has announced the winners of the third-annual ASME NEXT Awards for Journalists Under 30. Five young magazine makers will be honored at the Ellie Awards Annual Luncheon on March 13 at Cipriani Wall Street in New York.
ASME Cover Contest 2018 Winners Announced
The American Society of Magazine Editors has announced the finalists and winners of the 12th ASME Best Cover Contest. The New Yorker's "Blowhard" cover, depicting a Trump-like figure powering a sailboat by blowing into a Klansman's hood, was named Cover of the Year. Entertainment Weekly's election-themed RuPaul cover, “Let’s Hear It for the Red, White and Ru," won the Readers' Choice Award.
Ellie Awards 2018 Finalists Announced
The American Society of Magazine Editors today published the list of finalists for the 2018 National Magazine Awards for Print and Digital Media. For the fifth year, the finalists were first announced in a 90-minute Twittercast. ASME will celebrate the 53rd presentation of the Ellies when each of the 104 finalists is honored at the annual awards lunch.
Don Lemon to Host 2018 National Magazine Awards Lunch
The American Society of Magazine Editors has announced that the 2018 Ellie Awards Annual Luncheon will be hosted by Don Lemon, anchor of “CNN Tonight With Don Lemon.” The editorial leaders of more than 60 print and digital titles—including magazines published by Condé Nast, Hearst Magazines and Meredith Corporation—are expected to be honored on Tuesday, March 13, at Cipriani Wall Street in New York.