The Association of Magazine Media

Monday, December 18, 2017

Seventeen in 2017: How a 73-Year-Old Publication Keeps Up with Gen Z, Politics and News Feeds
Magazines don't drain their phone batteries: “We’ve been able to evolve our content from just a flat article to a social-first visual version of that story,” said Kristin Koch, site director for Seventeen.com. “The instant conversations we’re able to have with our audience inform our content on all our platforms.”
New Owner to Retire the Iconic Time Inc. Name
Meredith, which has agreed to buy the publisher of Sports Illustrated, People and Time magazine for $2.8 billion, plans on retiring the Time Inc. name — from buildings, business cards and everywhere else, sources said. The only place it will remain, in part, is on Time magazine.
Changing of the Guard at Magazines
Kara Bloomgarden-Smoke writes "2017 brought in a wave of new editors: The year 2017 proved to be something of a sea change for legacy publications as longtime, high-profile editors left their posts, ushering in a wave of mostly younger — and, often, cheaper — talent atop magazine mastheads."
Lester Holt Really Wanted to Be GQ’s Most Stylish Man of 2017
Despite his sleek three-piece tailored suits and smart round eyeglasses, the anchor got pummeled; Jeff Bridges ran away with the title, netting 62 percent of the vote. Better luck next time, Lester.
How Smithsonian Magazine Finds and Assigns Photographers Around the World
Chief photo editor Quentin Nardi joined the magazine in February. An 18-year veteran of magazine publishing, she previously worked at AARP the Magazine, and was on the staffs of Outside and Ski. PDN asked her about finding and assigning photographers around the world to cover the magazine’s wide-ranging subject matter.
Magazine Media Spotlight: Forbes Marketing Accountability Initiative
The Marketing Accountability Imperative: The Forbes CMO Practice conducted research with over 800 CMOs and 50 subject matter experts on how marketers quantify and communicate the value they create. An executives summary of the report, titled "Marketing Accountability: A CEO Blueprint for Driving Enterprise Value by Maximizing The Effectiveness Of Sales And Marketing Investments, Strategies and Actions," is available now.
HuffPost Executive Editor Jim Rich Exits to Launch Nonprofit News Outlet
In a memo announcing his departure, Rich noted that the for-profit model of local journalism "is dead, and it’s not coming back." Rich said he witnessed this “firsthand” while editor-in-chief of the New York Daily News, where he worked for over a decade.
Marketers Aren’t Yet Putting Amazon at the Level of Google and Facebook
A New York-based ad buyer, who prefers anonymity, said “speed is the biggest limitation” with AMS because compared to Google AdWords, it takes longer to set up and manage campaigns, as well as get campaign results.
"We want to Beat our Chest More": The New York Times Plans to Use Subscriptions to Sell Advertising
The Times’ push to double digital revenue to $800 million by 2020 is built off a varied business model of agency work, subscriptions, ads and more.
Paul Ryan Magazine Is the Satirical Publication We All Need Right Now
The brainchild of Andrew Lipstein and James Folta — the creative force behind last year's New Yorker parody, Neu Jorker — Paul Ryan takes the form of a glossy magazine, right down to the full-page ads and bonus puzzle section.
All the research facts, charts, and data are ready to use in your presentations.
February 06, 2018
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.
June 13 - 14, 2018
Taj Hotel
February 06, 2018
Conrad New York

The Marketing Accountability Imperative: The Forbes CMO Practice conducted research with over 800 CMOs and 50 subject matter experts on how marketers quantify and communicate the value they create. An executives summary of the report, titled "Marketing Accountability: A CEO Blueprint for Driving Enterprise Value by Maximizing The Effectiveness Of Sales And Marketing Investments, Strategies and Actions," is available now.