The Association of Magazine Media
Wednesday, June 13
  • 12:00 pm

    Check In

    Presented by Port Hawkesbury Paper

  • 12:00 pm

    Cocktail Reception

  • 12:30 pm

    Welcome Lunch

    Hosted by Jamie Trowbridge, President and CEO, Yankee Publishing

  • 1:45 pm

    General Session Welcome and Intro

    Hosted by Elizabeth Bramson-Boudreau, CEO and Publisher, MIT Technology Review

  • Better. Believe it.

    Extensive research shows that magazine media is the most trusted, inspiring and influential of all media. MPA’s president and CEO gives an update on the magazine media industry.
    Linda Thomas Brooks, President and CEO, MPA–The Association of Magazine Media

  • Leading the Revolution

    David Liu reveals how his brands upended traditional expectations of a media company, turning it into a marketplace for inspiration and one-stop shopping for the most passionate audiences ever.
    David LiuChairman and Co-Founder, XO Group Inc.

  • 3:00 pm

    Afternoon Break

  • 3:15 pm

    Do We Really Need Salespeople Anymore?

    A provocative panel of brands and agencies on the future of advertising sales
    Moderated by
    Jonathan DornChief Innovation Officer, Active Interest Media

  • Data Needs for a Modern Media Company

    A panel offering a comprehensive look at data and technology needs across your company

  • Boston Red Sox: Building Brand Engagement

    As a leader of one of America’s most iconic sports organizations, Adam Grossman reveals how the Boston Red Sox build brand value, increase audience engagement and keep up with major changes in consumer behavior and consumption.
    Adam Grossman, Chief Marketing Officer, Boston Red Sox & Fenway Sports Management

  • 6:00 pm

    Buses Depart to America's Test Kitchen

  • 6:30 pm

    Opening Night at America's Test Kitchen

    Serving the needs of millions of home cooks around the world, America’s Test Kitchen has become a leader in the culinary media world. The experts at ATK will show us where the magic happens during our opening night dinner celebration.
    David Nussbaum, CEO and Chairman of the Board, America's Test Kitchen
    Jack Bishop
    Chief Creative Officer, America's Test Kitchen

    Presented by Quad/Graphics 

Thursday, June 14
  • 6:45 am

    Morning Walk Around Boston Common

  • 7:30 am

    Breakfast

  • 8:30 am

    Morning Session Intro and Results of the 2018 Financial Benchmarking Study

    This study is intended to serve as a valuable tool to better understand how your company is performing in the context of similar companies.
    Laura SimkinsChief Operating Officer, AFAR Media
    André SterleyAudits Manager, Technology, Media and Cryptocurrency, Mazars USA

  • Are You Ready to Change?

    Measurable success from the world's biggest travel brands
    Simon LeslieFounder and Joint CEO, Ink Global

  • The Right Arsenal

    How The Atlantic's brand-first approach to product has resonated with advertisers and consumers
    Hayley RomerSVP and Publisher, The Atlantic

  • Conquering Cross-Platform

    The original multi-platform brand shares news on growth and innovation. Through strategic partnerships, deepening the consumer value proposition and critical shifts in internal thinking, TOH is successfully expanding both young and traditional audiences and advertising revenue.
    Eric Thorkilsen
    CEO, This Old House Ventures, LLC

  • 10:45 am

    Morning Break

    Presented by GfK MRI

  • 11:00 am

    New Day for Tech Review

    Brand transformation with a view to future growth
    Elizabeth Bramson-BoudreauCEO and Publisher, MIT Technology Review

  • Breakout sessions featuring current best practices and idea swapping among participants. Topics include:

    1. Crafting Your Audience Development Strategy
    2. Building High-Impact and Saleable Multiplatform Ad Packages
    3. Developing Strategic Partnerships and Affiliate Relationships 
    4. Turnkey Video Creation and Distribution
    5. Growing Your Events Business
  • 12:30 pm

    Imagination Awards Luncheon Reception

  • 2:00 pm

    Product Development

    New products and smart consumer segmentation leads to growth in multiples.
    Daniel HallacChief Product Officer, New York Media

  • HBR: A Case Study in Consumer Marketing

    Harvard Business Review's dramatic consumer marketing tactics have led to dramatic success. 
    Jeff LevyDirector, Consumer Marketing, Harvard Business Review Group

  • 3:00 pm

    Afternoon Break

  • 3:15 pm

    Using Data Science Tools for Email Audience Analysis 

    Nicco Mele will discuss how media companies can use data science to gain crucial audience insights and grow reach.  
    Nicco MeleDirector, Shorenstein Center on Media, Politics, and Public Policy

  • Leadership Panel

    Senior leaders open up about growth and the future of enthusiast brands.

  • 5:00 pm

    Closing Cocktail Reception

  • Departures

    Click here to make a reservation on Amtrak. The Taj Hotel is a 10-minute walk to the Back Bay Train Station. 

    Boston > New York City Schedule: 

    - 5:26 pm > 8:52 pm (3h 26m)
    - 5:40 pm > 9:51 pm (4h 11m)
    - 6:51 pm > 10:55 pm (4h 4m)
    - 9:36 pm > 2:30 am (4h 54m)