The Association of Magazine Media

Tuesday, November 7, 2017

How Digital Editors Are Bringing Their Print Magazines into the Modern Age
Elle's Leah Chernikoff, InStyle's Ruthie Friedlander, W Magazine's Sarah Leon and Teen Vogue, Allure and THEM's Phillip Picardi weigh in.
How Better Homes and Gardens Achieved Growth in New Audiences, Engagement and Marketshare
Over the last year, Meredith's Better Homes and Gardens, a lifestyle, home and food brand has grown its audience, engagement and share of market through a successful formula of editorial initiatives that deliver solutions to its audience needs.
How Compelling Content Is Winning the Millennial-Plus Crowd
Read an interview with Chantal Waldholz, Social Media Director at Trusted Media Brands, parent company to Reader’s Digest, Taste of Home, and other publications.
Travel + Leisure's Jacqui Gifford on the Today Show
Travel director Jacqui Gifford shows viewers last minute travel deals and other tips for that last getaway before the year is over.
How Good Housekeeping's Nutrition Director Fits in Healthy Living
As the Nutrition Director of Good Housekeeping, dietitian Jaclyn London helps millions make healthy food choices and shop smart. Here, she shares how she fits healthy living into her own hectic schedule.
Newsweek Media Introduces Travel Tours
The company will host 15 different trips and excursions in 13 countries and four continents in 2018, including Egypt, Mexico, Cuba, Britain, Washington, D.C. and others.
Rihanna Talks Earliest Beauty Memories and Fenty Beauty Success with InStyle
For the December issue of InStyle, Rihanna discussed her game-changing beauty line and her earliest makeup memories growing up in Barbados.
The Players' Tribune Teams with Hyundai for NFL Series
"The seven-episode series features Hines Ward, Maurice Jones-Drew, Mark Ingram, Jake Long, Derrick Brooks, A.J. Hawk and Priest Holmes, heading back to colleges in Georgia, California, Alabama, Michigan, Texas, Florida and Ohio." Reports Sara Guaglione.
Kendrick Lamar, Kobe Bryant, Puma And More Make ComplexCon an Absolute Must Attend Event
The epicenter of the music and fashion industries this past weekend was inarguably in Long Beach, California at ComplexCon, the massive two-day conference/concert/retail paradise/musical version of Comic-Con put on by Complex Media.
MPA – The Association of Magazine Media Released the Latest Magazine Media 360° Brand Audience Report.
The Total Magazine Media 360° audience for September 2017 is flat versus same month year ago (-0.5%), Print+Digital is up +3.7%, Web (Desktop/Laptop) is down -13.7%, Mobile is down -4.9%, and Video is up +33.3%. The report covers 127 magazine brands across 30 companies. The September report shows the same trends we have witnessed for each month since the start of the year. Both Print and Video platforms show growth versus year ago, Web is in its third continuous year of decline, and Mobile Web has also declined compared to a year ago, likely related to the change in methodology implemented by comScore at the start of the year.
Which Food Magazine Has the Best Thanksgiving Cover?
Eater editors judge all the lacquered turkeys, place settings, and holiday vibes.
More on The Atlantic Turns 160, a New Era of Memberships and European Expansion Gets Under Way
The Atlantic magazine, which marked its 160th anniversary yesterday, is launching a major circulation drive in Europe, using London as a bridgehead.
More on Esquire.com’s Style Section Gets a Makeover
Esquire.com is relaunching its style section in a bid to make it more prominent.
What Newsstand Professionals and Rodney Dangerfield Have in Common
John Morthanos asserts "One of the wonderful things about newsstand is that it is almost 99% demographically sound. It does not use overlays to identify demographics by zip code. If a title is new, the newsstand professionals (wholesaler, national distributor, consultant, newsstand director) use "comparative" titles to develop a distribution plan."
Globalising Your Niche: Building Vogue International
Managing a well recognised brand such as Vogue with siloed editions unique to each country worked wonders in the past but “drivers of change” forced Vogue International to not only rethink their digital content distribution but also their international organisation models.
2017 New York Journalism Hall of Fame on November 16
The Deadline Club is pleased to announce the 2017 New York Journalism Hall of Fame. Established in 1975 to celebrate The Club’s golden anniversary, the tradition continues on Nov. 16, when five iconic New York journalists will be inducted during a luncheon ceremony at Sardi’s Restaurant. All of the honorees plan to be on hand to receive their Hall of Fame medals and speak about their remarkable careers. ­The last day to purchase tickets at the early bird rate will be Friday, November 10.
Magazine Media Spotlight: Harvey Weinstein’s Army of Spies
The film executive hired private investigators, including ex-Mossad agents, to track actresses and journalists.
Two New Magazines Target Female Cannabis Fans
Fall 2017 brings the launch of two new magazines for female cannabis enthusiasts — Broccoli, focused on art and culture, and Gossamer, a high-end lifestyle publication covering topics including food and travel.
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
November 09, 2017
ASME NEXT
Join ASME NEXT for after-work seminars on journalism fundamentals
November 14, 2017
Hearst Tower
November 16, 2017
Carroll Place
Join ASME NEXT for a conversation with Esquire's editor in chief, Jay Fielden, followed by an evening of networking.