The Association of Magazine Media

Wednesday, October 25, 2017

Legacy Media Puts an Intense New Focus on Audiences
Deeper understanding of attitudes, preferences and intentions can be leveraged to sell. Steve Smnith writes "Magazine publishers have always talked a big game about their special relationship with their readers and “knowing their audience.” But over the last decade social platforms and ad tech have successfully hijacked both the audience intelligence and the audiences themselves."
Outside Magazine Increased Pageviews per Visit 13 Percent After Ditching Google AMP
Outside, an independent title for outdoorsy types that’s owned by Mariah Media, ditched Google’s Accelerated Mobile Pages three months ago, and since then, it has seen a 13 percent increase in pageviews per visit on mobile. Since scrapping Google’s fast-loading mobile page initiative, Outside has also seen a slight increase in visitors and ranking in search, which supplies 30 percent of its traffic.
Jezebel, Leading Voice on Feminist Issues, Names New Top Editor
The website Jezebel announced on Tuesday that Koa Beck, a former executive editor at Vogue.com, will be its new top editor. Ms. Beck, 30, who also served as a senior features editor at MarieClaire.com and has written for publications including The Atlantic, The Observer and The Guardian, is replacing Emma Carmichael, who said in June that she was stepping down after three years leading the site.
Bids Due This Week for Rolling Stone Sale
Keith Kelly reports "First round bids for Rolling Stone are due Friday. More than 30 parties have taken a look at the company’s finances, being circulated by Methuselah Partners"
Unlocking New Revenue Streams: Brand Power on November 14
Register today for an information-packed half-day featuring today’s most innovative brand leaders. Speakers from The Economist, Time Inc., Meredith Corp., New York Media, F&W, AIM and more will share what’s working - and what’s not - in key areas of revenue generation. NYC.
Facebook's New Explore Feed Sparks Worries
Platform soft-pedals change as one designed to improve user experience.
Top 10 Reasons Online Advertising Must Change
The current model of online advertising is only 20 years old but it is already far beyond its sell-by date. It has become a ridiculous anachronism, born in an era of naive digital utopianism, and now absurdly outmoded and unsuited to its job.
More on Australia's Dancing with Her: The First Lesbian Bridal Magazine, Launches
Dancing With Her is an independent magazine created by an Australian couple, Tara Baker and Arlia Hassell, who noted the lack of LGBT-themed bridal mags when trying to plan their own nuptials last year. The debut edition of the magazine, over 100 pages long, carries a newsstand price of $19 Australian per issue ($14.77 U.S. at current exchange rates. delivery also doubles the price for international subscribers.)
Terry Richardson Falls Foul of Condé Nast in the U.S. and the U.K.
Richardson can no longer work with Condé Nast titles: The U.S. and international arms of the publisher have issued separate statements distancing themselves from the controversial photographer, who is well-known for his hypersexualized shoots and allegations of misconduct on and off-set.
Magazine Media Spotlight: Good Housekeeping's Jackie London Prepares Us for Halloween
Good Housekeeping Nutrition Director Jackie London appears on FOX5 NY sharing Halloween candy tips for the budget and the calorie-conscious, just in time for the holiday!
RSVP for The 25th Advertising Hall of Achievement
The Advertising Hall of Achievement, a bicoastal event, has long been the gold standard in recognizing top advertising thought leaders age 40 and younger. The impressive alumni network includes 167 members with expertise spanning the entire spectrum of the advertising industry including clients, agencies, media and tech. The event is attended by over 600 C-suite and senior level advertising and business leaders.
AMMC 2018 Early Registration Roundup Web
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
October 24, 2017
The National
October 26, 2017
Twitter Headquarters NYC
November 02, 2017
MPA-The Association of Magazine Media
November 14, 2017
Hearst Tower