The Association of Magazine Media

Wednesday, October 18, 2017

Does Magazine Media Still Deliver the Best Results for Advertisers?
Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.
Women in Business Q&A: Bonnie Kintzer, President and CEO, Trusted Media Brands
"When I first was named CEO at Trusted Media Brands, it was important to me that this start up (or in this case what I like to call re-start up approach) become baked into the company’s culture. In order to figure out what was needed to make this happen, my first 90 days included half-hour, one-on-one conversations with about 100 employees across our enterprise to hear first-hand from them what they were doing to drive the business forward."
Hearst’s MagFront Event Featured Experiments with Audio and Other Niche Formats
Joanna Coles, Hearst Magazines chief content officer, announced new audio initiatives she and the company are calling “listenables,” voice-first content for platforms like Amazon’s Alexa. One listenable from Hearst is a skill called “My Beauty Chat,” and Coles hopes it will keep Hearst and its experts close to its readers and fans.
Conde Nast’s Craig Kostelic: "We’re Completely Embracing Programmatic"
The Food Innovation Group is home to legacy brands like Bon Appétit, but in the shift to digital, the magazine has become a complement to Bon Appétit’s digital and social offerings. With the majority of the group’s revenue now also coming from digital, it’s embracing programmatic advertising.
Q&AA: Gwyneth Paltrow on Goop, Blazing Trails and Taking Criticism
We have two kinds of different demographics— a very affluent shopper and then our reader demographic is a much wider demographic, still on the affluent side but our shopper is bizarrely affluent. Women, median age 34, half are married, half have children, educated and HHI [household income] of $100,000.
Our President Is Often Not Brand-Safe: Why Publishers Struggle to Monetize the Trump Bump
"On direct buys, where an advertiser knows what sites its ads will run on, publishers can more easily sell ads against political content. Execs from Politico, New York magazine and PopSugar — which sell the vast majority of their inventory direct — said brands aren’t asking them to keep their ads off of articles about Trump." Reports Ross Benes.
A Mr. Magazine™ Musing: Cannibis Magazines… It’s $4.20 Somewhere…
Mr. Magazine™ has always said that magazines are the best reflectors of our society, and I’m not about to change that statement now. In fact, these two magazines are perfect examples of that proclamation, right down to both titles’ cover price in the U.S.: $4.20.
Facebook, Transparency and Branded Content
The social platform’s never-ending changes could impact publishers selling native.
Brand Power: Unlocking New Revenue Streams
Magazine media brands have become broader and more important to the audiences they serve. Brand extensions have transformed publisher business models in ways that could not have been imagined 5 years ago. Build your direct consumer revenue with actionable ideas from magazine media innovators.
From ANA 2017: Time Inc.'s Voices of Leadership Video Series
On October 4-7 at the annual ANA Masters of Marketing conference in Orlando, Time Inc. presented a video series entitled Voices of Leadership. Shown each morning as part of the general session to the 2,500+ delegation, each video featured insights from senior marketing executives and ad industry leaders on, respectively, Authentic Transformation, Trusted Environment, and Premium Data.
AMMC 2018 Early Registration Roundup Web
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
October 24, 2017
The National
October 26, 2017
Twitter Headquarters NYC
November 02, 2017
MPA-The Association of Magazine Media
November 14, 2017
Hearst Tower