The Association of Magazine Media

Friday, October 13, 2017

The State of the USA Magazine Market: Q&A with MPA's Linda Thomas Brooks
Magazine Networks spoke to Linda Thomas Brooks, President and CEO, MPA – The Association of Magazine Media, the American magazine industry body, about the state of the US magazine market.
Time Inc., Google Launch Native Video Ad Unit
According to DoubleClick, Time Inc.’s introduction of the Adapt Video ad format has already increased the supply of video ad inventory on its owned and operated properties fivefold, while multiplying outstream video starts fourfold.
Hearst Is Doubling Down on Snapchat Discover for Four of Its Publications Including Harper's Bazaar
Starting this week, the media company is ramping up the frequency of four of its brands on the platform, including Harper’s Bazaar, Esquire, Popular Mechanics and Road & Track. Discover is Snapchat's content hub, where over 70 media partners globally program digital magazines with dozens of videos, articles and quizzes.
Magazine Publishers Shift to Digital-Oriented Sales Organizations
Earlier this year, Condé Nast became the latest legacy publishing company to get rid of the publisher title and replace it with a group sales model. It follows moves by other multi-title publishers to catch up to the way ads are sold by native digital media companies, where sales tend to be centralized.
Why The New York Times and Other Publishers Are Adding Experiential Marketing Services
The Times and Condé Nast recently bought their way into that business by acquiring existing agencies. Other publishers are hiring their own people. Meredith, for example, hired experiential marketer Chrissann Gasparro away from the Omnicom-owned agency Serino Coyne to build an experiential marketing services arm inside its branded-content studio, Studio M, in July.
Good Housekeeping's Lori Bergamotto on Good Morning America
Good Housekeeping Style Director Lori Bergamotto appeared on GMA to share new innovations in denim including fade resistant black jeans, an indestructible jean jacket and more.
Modern Luxury Palm Beach to Debut in December
Modern Luxury Palm Beach’s debut issue arrives this December. The magazine will publish eight times a year with a circulation of 30,000 copies, available at the city's cultural centers, hotels, retail shopping districts and events.
Magazine of the Living Dead: The Bloody Rise and Frightful Fall of Fangoria
There is every chance you have never picked up a copy of Fangoria. You may have never heard of the title before now. But it is hard to overestimate the New York-based magazine’s importance to the horror genre.
Ellies 2018 Call for Entries Posted
The Ellie Awards 2018 Call for Entries is now posted at ellieawards.org (http://www.ellieawards.org/). For more information, email info@ellieawards.org (mailto:info@ellieawards.org).
From ANA 2017: Time Inc.'s Voices of Leadership Video Series
On October 4-7 at the annual ANA Masters of Marketing conference in Orlando, Time Inc. presented a video series entitled Voices of Leadership. Shown each morning as part of the general session to the 2,500+ delegation, each video featured insights from senior marketing executives and ad industry leaders on, respectively, Authentic Transformation, Trusted Environment, and Premium Data.
ASME NEXT Seminar: Reporting 101 With People Magazine
Join ASME NEXT for after-work seminars on journalism fundamentals.
Brand Power: Unlocking New Revenue Streams
Magazine media brands have become broader and more important to the audiences they serve. Brand extensions have transformed publisher business models in ways that could not have been imagined 5 years ago. Build your direct consumer revenue with actionable ideas from magazine media innovators.
AMMC 2018 Early Registration
AMMC 2018 Early Registration Roundup Web
ASME NEXT Digital Workshop
One-day seminar at Twitter for early-career editors on digital fundamentals Sessions include: Writing and Editing for the Web | Using Analytics | Visual Storytelling | Longform for the Web | E-Commerce Best Practices Plus Live Video and How to Monetize It | Twitter Moments | Intro to Twitter Departments | Tweetdeck Tutorial.
AMMC 2018 Early Registration Roundup Web
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
October 24, 2017
The National
October 26, 2017
Twitter Headquarters NYC
November 02, 2017
MPA-The Association of Magazine Media
November 14, 2017
Hearst Tower