The Association of Magazine Media

Friday, October 6, 2017

The MPA Daily News Roundup will return on Tuesday, October 10th. A happy and safe holiday to all.
Industry-Wide Advertising Campaign “Magazine Media. Better. Believe it.”
MPA – The Association of Magazine Media today announced that 123 magazine brands from 30 of its member companies have joined forces in an industry-wide advertising campaign to share the message that magazine media delivers the most credible, trusted, engaging content over any other form of media. Starting this month and running through March 2018 in both print and digital properties, the campaign is estimated to reach 75% of U.S. adults.
Activism, Brand Safety Key Discussion Points At ANA Masters of Marketing
"Brand safety is an issue that all marketers are facing in all mediums, said (P&G's Mark) Pritchard, who is chairman of the ANA board of directors. “We have zero tolerance with our ads being associated with bias, bigotry or hate,” he says. JP Morgan Chase CMO Kristin Lemkau concurred that brand safety is one of the biggest issues facing marketers at the moment. She showed an example of how one of her company’s ads inadvertently was run on a website called “Hillary 4 Prison.” The company is now limiting its display ads to about 10,000 websites (up from about 5,000 it started with earlier this year) it has pre-approved, compared to 400,000 websites previously, she says." Reports Tanya Gazdik.
TMBI Survey Study Results: Traditional Media Platforms Tout Brand Safety, Score Higher ROI
Traditional media players such as Disney.com got a thumbs up from 61% of those survey; WSJ.com, 57% and NYTimes.com, 55%. Newer digital-focus platforms did not score as well: Yahoo.com, 36%; Facebook, 34%; Vox, 32%; BuzzFeed, 27%; YouTube, 27%; Twitter, 26%; Vice, 25%; Snapchat, 25%; and Breitbart, 21%. According to the study, 75% of marketing executives say their campaigns in brand-safe environments have a direct impact on their bottom line -- return in media investment (ROI).
CMOs Have a Trust Issue with Programmatic
Programmatic buying is uncharted territory for CMOs at ANA Masters of Marketing.
Trends Industry Leaders Are Thinking About for the Future
Artificial Intelligence, voice, AR/VR, events, and international expansion – these are some of the things that have industry leaders thinking as they contemplate the future and growth for their businesses.
What National Geographic Did to Earn 3 Million Snapchat Discover Subscribers in Just 3 Months
A new streamlined design plays up more photos and less text: National Geographic was among the first crop of publishers to crank out daily content for the app’s Discover section in 2015. In July, the channel had 1.9 million subscribers, but with a new strategy that focuses on images, graphics and a streamlined design, Nat Geo’s subscriber total has since shot up to 5 million.
One Month In, The Atlantic’s Membership Program Is in "the Thousands"
According to media analyst Ken Doctor, at most, 1 or 2 percent of a publication’s monthly unique audience will pay for a digital subscription. Two percent of The Atlantic’s digital audience, based on its May peak of 42.3 million, is 846,000. Conversion in the 3 to 8 percent range is possible for media companies with well-designed subscription offers and well-executed plans, though, said Patrick Appel, editor in chief of Traffic, a magazine that’s owned by Piano.
The ANA Recommends CMOs Focus on These 12 Areas for Brands Facing Disappointing Growth
The world’s top brands have a major problem: Many of them aren’t growing and that’s due to ineffective marketing leadership, according to the Association of National Advertisers’ president and CEO Bob Liodice.
Quad/Graphics Awarded Exclusive Agreement to Print 100% of Condé Nast Magazine Titles
Beginning in January 2019, Quad will produce 100% of Condé Nast’s titles, which include many of America’s most prestigious magazines. Quad currently prints Allure, Architectural Digest, Domino (a Condé Nast partnership with Domino Media Group), Golf Digest, GQ, GQ Style, Teen Vogue, Vogue, W Magazine and Wired. Under the new agreement, Quad also will produce Bon Appétit, Brides, Condé Nast Traveler, Glamour, The New Yorker and Vanity Fair. Condé Nast will take advantage of Quad/Graphics’ extensive mailing and distribution services, including its industry-leading co-mailing solutions that help publishers and marketers reduce postage expenses.
Ellies 2018 Call for Entries Posted
The Ellie Awards 2018 Call for Entries is now posted at ellieawards.org. The deadline for entry for content published before November 1, 2017, is Tuesday, November 14, 2017. The deadline for entry for content published on or after November 1, 2017, is Tuesday, December 12, 2017. More than 100 finalists and winners will be honored at the Ellie Awards Annual Gala, hosted by ASME, at noon on Tuesday, March 13, 2018, at Cipriani Wall Street in New York. For more information about the Ellie Awards, visit ellieawards.org or email info@ellieawards.org.
New Yorker Signs Pultizer Prize Finalist from The Washington Post
David Remnick is said to be joining in the search to find a replacement for Carter at Vanity Fair but he’s still tending to his own portfolio at The New Yorker.
Magazines Are Making a Surprising Comeback in Digital Form
According to Issuu CEO Joe Hyrkin, there are now 35 million indy publications using Issuu's free tools, which let creators put togther slick magazines on niche topics ranging from craft brewing to knitting to cycling.
EDM Magazine Sells for $2.5 Million
U.S. dance music title EDM Magazine has been acquired by EDMtv founder Matt Bolton for $2.5 million, with plans to turn it into an “industry-specific trade” magazine.
Magazine that "Broke the Internet" on Verge of Being Sold
Tom Florio, a former publisher of The New Yorker and Vogue, is said to be heading a buyout of the pop culture and fashion magazine and website.
Don't Forget to Vote for Your Favorite Magazines and Websites of 2017 in Ad Age and Adweek!
Choose the year's top titles, covers and more: Which magazine had the sharpest Trump cover this year? What news site did you constantly refresh? Where did you turn to stay on trend? Who had the best Instagram account? Now’s your chance to vote for your favorites in Adweek's annual Publishing Hot List Readers’ Choice Poll and Ad Age's A List!
AMMC 2018 Early Registration Roundup Web
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
October 26, 2017
Twitter Headquarters NYC
November 14, 2017
Hearst Tower
October 12, 2017
ASME NEXT
Register now for ASME NEXT's October 12 workshop for early-career editors. Working in small groups led by veteran editors, attendees learn how to turn unedited manuscripts into feature stories.