The Association of Magazine Media

Friday, September 29, 2017

Conde Nast Names Pamela Drucker Mann the New Chief Revenue, Marketing Officer
Sara Guaglione reports "She is the first woman to hold this position at Condé Nast and will oversee all ad sales and marketing efforts for the company’s portfolio of 22 brands. Josh Stinchcomb, the Chief Experience Officer, has also been promoted. Now, Drucker Mann and Stinchcomb will report to Condé Nast president and CEO Bob Sauerberg."
Why Allure and Teen Vogue Focus on Innovation Rather Than Data
Creating content for an algorithm is a "flawed approach"— At an Advertising Week panel on Wednesday titled “Next Gen for a New Gen: Content, Voices and Influencers,” Michelle Lee, editor in chief of Allure, and Phillip Picardi, digital editorial director for Teen Vogue and Allure, discussed what it means to be publishers, content creators and influencers in their own right.
How Pioneer Woman Ree Drummond Traded Hollywood Dreams for Rural Life —and Became a Culinary Superstar
Drummond is a certified business mogul, with the blog serving as just one component of a massive brand that includes her TV show, over a dozen books, a new lifestyle magazine, a homeware line at Walmart and the Mercantile, a lively restaurant and retail store in Pawhuska that attracts flocks of fans.
Time Inc. Productions Makes Deal with Essence and Charles King’s Macro for Civil-Rights Documentary
Essence "Pacts" with Charles King’s Macro for Civil-Rights Documentary, Lance Gross Series: “As Time Inc. continues to expand each of its brands into television and digital video, joining forces with Macro and a veteran like Charles is a perfect match,” Bruce Gersh, Time Inc.’s SVP of business development and strategy, said in a statement.
TD Jakes & Jill Scott set to Rock Durban: Essence Festival 2017
Essence Festival Durban was officially launched today at a press briefing in the city’s ICC. The briefing was attended by Bishop TD Jakes, America politician and activist, Andrew Young, Essence magazine editor in chief Vanessa De Luca and South Africa’s Nomzamo Mbatha. Now in its second year in Durban, Essence Festival is a week long festival that includes musical concerts, business development engagements, youth summits and more, and is regarded as a celebration of black culture, black excellence and development.
Woman's Day on The Today Show: Live Longer & Stronger Challenge
For the past five years, Woman’s Day magazine has helped fight heart disease among women with their Live Longer & Stronger Challenge and Red Dress Awards. This morning, two of this year’s five challenge participants, Traci Claycomb and Brittney Campbell, joined their nutrition coach Joy Bauer on The TODAY Show for the first of a four-part series following their journey to transform their heart health over the next few months.
The New Magazine Media 360° Brand Audience Report with August 2017 Data Is Here!
MPA – The Association of Magazine Media released the latest Magazine Media 360° Brand Audience Report. Total Audience for August 2017 continues to hold steady compared to last year, with similar trends from recent months, most notably growth in Print+Digital and Video audiences. The report covers 127 magazine brands across 30 companies.
Attribution Accelerator: The Future of Marketing Measurement
Be there this October 12th for the future of marketing measurement. Attribution Accelerator is a unique forum designed and curated entirely by industry experts to quicken the pace of innovation, fortify the science, and galvanize the industry toward new solutions. (special 25% discount use code: MPA2017)
More on Time Inc. Moves Into Paid Memberships
Time Inc. will promote the new membership service across its direct customer base, which includes 30 million subscribers and 127 million unique visitors per month.
Being Jann Wenner: (with Tongue Firmly in Cheek) A Manifesto from Kent State’s "Rolling Stone@50" Class
"We can’t afford to buy the magazine (the life of a college student is hard, man), but we’ve got some advice for the next owner(s). So strap it on, people. This is our manifesto."
Magazine Media Spotlight: Microsoft's Satya Nadella and Wife Anu Open Up About Their Family Life in Good Housekeeping
"It's not every day that the CEO of a major company gives you a call because he wants to talk family-to-family with your readers, but that's exactly what happened when Microsoft chief Satya Nadella contacted Good Housekeeping not long ago — and I jumped at the chance to meet."
Facebook Loses Attention As Publishers Shift Focus to Other Platforms
Lucia Moses writes "Facebook is still a big source of referral traffic for publishers overall. But it has declined as a referral source relative to Google and left publishers frustrated with lagging monetization opportunities in key areas like video. Meanwhile, other platforms have stepped up, offering publishers more attention (Google and Apple News), financial rewards (Snapchat) and a growing audience and better user experience (Instagram)."
ASME NEXT Digital Workshop
Members-Only Event: Join ASME Next for a tour of the TIME Digital Lab, followed by a conversation with top editors.
AMMC 2018 Early Registration
AMMC 2018 Early Registration Roundup Web
Good Housekeeping Reviews and Tests the Brass Bullet
Good Housekeeping’s Rachel Rothman and Laurie Jennings joined Inside Edition to investigate the claims the "Brass Bullet" hose makes in their commercials, ultimately proving some are valid—and some are hyped.
AMMC 2018 Early Registration
AMMC 2018 Early Registration Roundup Web
ASME NEXT Digital Workshop
Members-Only Event: Join ASME Next for a tour of the TIME Digital Lab, followed by a conversation with top editors.
ASME NEXT Seminar: The Art of Editing
Register now for ASME NEXT's October 12 workshop for early-career editors. Working in small groups led by veteran editors, attendees learn how to turn unedited manuscripts into feature stories.
The Internet Isn’t Forever. Is There an Effective Way to Preserve Great Online Interactives and News Apps?
Copyranter on Puzzling Marketing Headlines
AMMC 2018 Early Registration Roundup Web
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
October 26, 2017
Twitter Headquarters NYC
November 14, 2017
Hearst Tower
October 12, 2017
ASME NEXT
Register now for ASME NEXT's October 12 workshop for early-career editors. Working in small groups led by veteran editors, attendees learn how to turn unedited manuscripts into feature stories.