The Association of Magazine Media

Thursday, September 28, 2017

The New Magazine Media 360° Brand Audience Report with August 2017 Data Is Here!
MPA – The Association of Magazine Media released the latest Magazine Media 360° Brand Audience Report. Total Audience for August 2017 continues to hold steady compared to last year, with similar trends from recent months, most notably growth in Print+Digital and Video audiences. The report covers 127 magazine brands across 30 companies.
Time Inc. Joins Dentsu's Addressable Marketplace
Erik Sass writes "The marketplace for premium programmatic advertising is expanding with Time Inc.’s decision to join Dentsu Aegis Network’s Publisher Addressable Marketplace. That gives advertisers scalable access to audiences across its digital portfolio, in addition to those of other premium publishers."
Meredith Launches Wellness Brand, "Strive"
Meredith Corp. is launching a wellness and health vertical called Strive, which will be distributed on Facebook and on hubs across five of its titles, including Martha Stewart, Shape, Better Homes & Gardens, Parents and Eating Well. “We wanted to specifically address the health and wellness questions we saw consumers seeking,” Marc Rothschild, SVP of Meredith Digital told Publishers Daily.
Martha Stewart Living: A Recipe for Magazine Success —Q&A with Elizabeth Graves, Editor in Chief and Daren Mazzucca, VP/Publisher
“We’ve actually enjoyed two years of great advertising growth since the brand has been a part of the Meredith group, from food, packaged goods, appliances; really across the board category growth. I believe there are still opportunities in 2018 to push the envelope with electronics and more. Luxury and beauty, those are areas that we’re focusing in on as well. Meredith has done well, and Martha Stewart has been leading a lot of that push.” Daren Mazzucca, VP/Publisher.
Transforming Condé Nast’s Teen Vogue
How did Teen Vogue become a cultural hit driving blockbuster traffic? Phillip Picardi and Elaine Welteroth tell all.
New Facebook Watch Show from Hearst "Wiki What?"
Wiki What? is a show produced by Hearst and hosted by comedian and writer Josh Gondelman, who interviews celebrities as a “Wikipediatrician,” poring over their Wikipedia pages with them and making edits along the way.
Magazine Media Spotlight: "Celebrities Remember Hugh Hefner for More Than Just the Articles"
In the New York Times, Austin Ramzy and Dan Bilefsky report on the passing of Playboy's founder: Hugh Hefner’s death at 91 on Wednesday inspired reactions from stars who got their starts on the pages of Playboy, celebrities who appeared at his famous parties and commenters who recognized his outsize role in American life.
Brand Power: Unlocking New Revenue Streams
Magazine media brands have become broader and more important to the audiences they serve. Brand extensions have transformed publisher business models in ways that could not have been imagined 5 years ago. Build your direct consumer revenue with actionable ideas from magazine media innovators.
Attribution Accelerator: The Future of Marketing Measurement
Be there this October 12th for the future of marketing measurement. Attribution Accelerator is a unique forum designed and curated entirely by industry experts to quicken the pace of innovation, fortify the science, and galvanize the industry toward new solutions. (special 25% discount use code: MPA2017)
Is the Magazine Clutch the Next It Bag?
Kendall Jenner was spotted last week holding a new accessory: what appeared to be a rolled-up magazine. Upon closer inspection, it turns out the flashy piece was actually a hard clutch that was made to look like printed matter. The cheeky carryall may seem novel, but it isn’t: My mother, an antiques dealer, recently found a trompe l’oeil magazine clutch at a yard sale in New England and gave it to me. “It was a big thing going to the discos,” she says. “Everyone had one in the ’70s.” Later, Carrie Bradshaw even carried a magazine clutch on Sex and the City season three.
HGTV's Fixer Upper Ends, But Magnolia Journal Remains
Meredith Corp.'s Magnolia Journal magazine, a quarterly lifestyle title produced in collaboration with Joanna and Chip Gaines, will live on, despite the end to the Gaines' popular HGTV show “Fixer Upper."
Christie Brinkley’s Daughter to Appear in SI Swimsuit Issue
Sailor Brinkley Cook is the first daughter of a famous Sports Illustrated model mom to be selected as an official SI swimsuit model – and her mom helped break the news . Her magazine photoshoot, slated for Aruba in October, will be livestreamed. The swimsuit edition comes out in February.
Circling Graydon: The Book Talk Begins
“I’m sure Graydon has already been approached by every publisher in town.”
Redbook's Meredith Rollins on Access Hollywood
Redbook editor in chief Meredith Rollins appeared on Access Hollywood Live sharing tips on "How to Talk to Your Kids about Bullying" in conjunction with Redbook’s “Give a Little” Awards with TLC.
Food & Wine Looks at Where to Eat During Paris Fashion Week
Market & accessories director for InStyle Sam Broekema is among the fashion and style influencers and media notables sharing their favorite spots.
Good Housekeeping Magazine Gets an Exclusive Look at Microsoft CEO's Home
Kids, a dog and screen time: Magazine gets inside look at Microsoft CEO Satya Nadella’s life at home.
Alysia Borsa Named Meredith CMO, Data Officer
Prior to joining Meredith, Borsa was a management consultant at Accenture, product marketing lead at Comcast and product and business development executive at Nokia.
Vice’s David Lopez Joins Condé Nast Entertainment as Head of Branded-Content Video
In the newly created role, Lopez reports to Croi McNamara, SVP of programming for digital video, who joined Condé Nast Entertainment this year from Upworthy Media.
Recent Magazine Media Moves for End of September: Meredith Names Alysia Borsa Chief Marketing and Data Officer
J.J. Gould has been named editor of New Republic, Condé Nast taps a new chief business officer of the women’s collection, and more…
Bloomberg Stresses Brand Safety to the First Advertisers for Its Twitter News Network
Bloomberg’s news division for Twitter has signed its first big advertisers as the introduction of its 24/7 streaming channel approaches, reports Garett Sloane of Advertising Age.
Pivoting-to-Video Publishers Face a Big Monetization Gap
Lucia Moses writes "Publishers are pivoting to video, hoping it’ll pay off in ad dollars. But despite the big view numbers they’re generating, the revenue is often a mirage. The majority of those views take place off those publishers’ own platforms and occur on platforms that have tons more scale (Facebook, Instagram and YouTube) and have optimized themselves around video."
AMMC 2018 Early Registration
AMMC 2018 Early Registration Roundup Web
ASME NEXT Digital Workshop
One-day seminar at Twitter for early-career editors on digital fundamentals Sessions include: Writing and Editing for the Web | Using Analytics | Visual Storytelling | Longform for the Web | E-Commerce Best Practices Plus Live Video and How to Monetize It | Twitter Moments | Intro to Twitter Departments | Tweetdeck Tutorial.
ASME NEXT Seminar: The Art of Editing
Register now for ASME NEXT's October 12 workshop for early-career editors. Working in small groups led by veteran editors, attendees learn how to turn unedited manuscripts into feature stories.
XXL Celebrates 20th Anniversary of the Magazine with 20 Special Edition Covers
Shares of U.S. Media Companies Set for Worst Month Since 2015
Senate Panel Invites Facebook, Google to Testify in Russia Probe
AMMC 2018 Early Registration Roundup Web
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
October 26, 2017
Twitter Headquarters NYC
September 28, 2017
Carroll Place
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking. ASME Next is affiliated with the American Society of Magazine Editors and is the leading organization for early-career print and digital journalists.
November 14, 2017
Hearst Tower
October 12, 2017
ASME NEXT
Register now for ASME NEXT's October 12 workshop for early-career editors. Working in small groups led by veteran editors, attendees learn how to turn unedited manuscripts into feature stories.

In the New York Times, Austin Ramzy and Dan Bilefsky report on the passing of Playboy's founder: Hugh Hefner’s death at 91 on Wednesday inspired reactions from stars who got their starts on the pages of Playboy, celebrities who appeared at his famous parties and commenters who recognized his outsize role in American life.
Read more in The Media Star.