The Association of Magazine Media

Tuesday, September 5, 2017

Condé Nast, Hearst Adopt More Global Outlook
Tamison O'Connor reports "Today’s world is unmistakably and increasingly globalised. And yet leading fashion media publishers continue to launch national editions of magazines. Last year, Condé Nast launched Vogue Arabia, to be followed by a Polish edition of the title in 2018. Earlier this year, Hearst Magazines, too, launched digital-only Japanese editions of Men’s Health and Women’s Health."
Condé Nast’s Jim Norton: Programmatic Now "A Much More Refined Way" to Transact Media
Like other publishing mainstays, Condé Nast draws a distinction between itself and digital powerhouses like Facebook and Google by stressing trusted audiences and brand-safe environments. “What Condé Nast offers is the ability to find that efficiency from a transactional standpoint but yet still be able to, in a programmatic setting, ensure brand safety and viewability when it comes to video,” Norton says.
How Rodale, Meredith & Hanley Wood Are Using the Internet of Things to Drive Deep Engagement
Publishers haven’t played a big role in IoT to date, but that’s changing as they adapt content and data in new ways to continue to be relevant in consumers’ connected futures... Leading food publication Meredith’s Allrecipes is a good example with its push to be an early adopter on Amazon Alexa and on Samsung’s Family Hub refrigerator.
Pitch deck: How Amazon Is Selling Ad Buyers on Its Growing Advertising Business
The company recently expanded its self-serve programmatic advertising offering so agencies can now buy ads on their own through Amazon Media Group. It also extended some of the AMG offerings to third-party sellers on the platform, going as far as to offer them discounts and incentives to advertise on the platform.
Vogue Arabia and Al Tayer Team in Dubai for Fashion Weekend
Vogue Arabia has teamed up with retail group Al Tayer to commemorate the 10-year anniversary of Amber, its customer loyalty program. To herald the arrival of the Fall 2017 fashion collections, the collaboration offers up a series of bespoke shopping experiences across 30 international fashion brands at The Dubai Mall and Mall of the Emirates from September 14-15th.
Martha Stewart living's Elizabeth Graves: Agua fresca, Burger and S’mores Bars
The Labor Day weekend is here, and so is Elizabeth Graves of Martha Stewart Living, who’s on TODAY with everything you need to know for hosting a get-together this weekend. For refreshing beverages, she suggests watermelon agua fresca; for your burger station, add herbs from your own garden and let guests serve themselves. And for dessert, how about a s’mores bar?
Hearst's Barrett on Talks with Facebook: Progress, but More Needs to Happen
In this Q & A, Robertson Barrett, president of Hearst Newspapers Digital Media, details what he sees as the current promise of Facebook’s nascent effort to promote subscriptions for local news publishers and assesses the state of other major, yet-to-be-resolved issues for the publishers as they weigh their future on and with the giant social platform.
More on Google Home partnership with Condé Nast’s Vogue Offers New Model for Publishers
It points the way toward a new form of 'interactive audio' with provocative branding, content and commerce possibilities.
The Hollywood Reporter-Billboard Media Group Is Shaking Up Its Executive Ranks
The staff shake-up comes at a time when traffic is growing for the brand. In his memo to staffers, John Amato, co-president of the Hollywood Reporter-Billboard Media Group, and lead editorial and video operations at Billboard, Spin, Vibe, Stereogum and Death and Taxes noted a 79 percent jump since December, from 26 million to 47 million monthly uniques.
In Southern Magazines, Easy Pleasures and Hard Questions
From the outside, the American South of 2017 may seem stuck in a one-note loop of grim historical disputation, with fights over the Confederate flag and monuments interrupted only by meteorological disaster. But Mr. Reece’s online magazine is engaged in a broader re-examination of Southern identity that is playing out in a clutch of ambitious regional publications, some of them provocatively named — Garden & Gun, Scalawag — and all describing a multifaceted, multiracial future that seems to have already arrived, right alongside the incessant re-litigating of the past. The New York Times
Social Media Strategies to Maximize Revenue: Dinner + Conversation
Join MPA and SocialFlow on September 12 for a lively discussion with your peers. Over cocktails and dinner, you’ll discuss how social media channels can drive user engagement for advertisers, offset costs and strengthen your relationships with marketers and agencies. Learn more and RSVP today, seating limited. NYC.
A Different Approach to Mr. Magazine’s™ Monthly Launch Monitor…
"While specials, annuals and bookazines play a major role in the magazine marketplace, the heartbeat and life’s blood of the industry has been and always will be those frequency titles that show up at the newsstands or in your mailbox on a regular basis, whether that is weekly, monthly, or bimonthly. So, beginning with August’s beautiful, and might I say, healthy number of new titles, the Mr. Magazine™ Launch Monitor will list only frequency magazines. " -writes Professor Samir Husni.
A Decade After Launching, Monocle Is Still Confident about Print
The brand has expanded its presence to include radio, podcasts and events, but it continues to invest in print products; Andrew Tuck, the editor of Monocle, is confident the magazine is never going to have a Snapchat team.
French Magazine Found Guilty Over Topless Photos of Kate Middleton
A French court ruled on Tuesday that celebrity magazine Closer invaded the privacy of Britain's Duchess of Cambridge, Kate Middleton, when it published topless photos of her in 2012.
ASME NEXT Happy Hour + Headshots
Have your professional headshots taken during happy hour at the ASME NEXT office on Tuesday, September 19, between 6:30 and 8:30pm. Limited appointments available, so reserve your spot now.
ASME Seminar: Legal Briefing for Magazine Editors 2017
Join us for ASME's 2017 Legal Briefing for Magazine Editors to learn about the latest legal developments affecting your brand. In a fast-paced and interactive day-long program, we'll discuss what you need to know to keep your magazine—and writers, photographers, bloggers and promotion and marketing staffs—out of court and on top of the competition.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
Magazine Media 360° July 2017 Brand Audience Report Data Is Here!
Today, MPA – The Association of Magazine Media released the Magazine Media 360° Brand Audience Report for July 2017, covering 127 magazine brands across 30 companies. As reflected in the increase in Total Audience, consumer demand for magazine media’s quality content remains strong. When MPA looks at results by platform, we continue to see growth in Print+Digital as well as significant investments paying off in substantially increased audiences for Video.
Venture South Magazine Launches in Laurel
Latency Is a Major Headache for Video-Crazy Publishers
Britain's Cycling Weekly Magazine Forced to Say Sorry for Labelling Rider a "Token Attractive Woman"
Modern Digital Editions for Publishers & Marketers
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
September 14, 2017
ASME NEXT
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
September 28, 2017
Carroll Place
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking. ASME Next is affiliated with the American Society of Magazine Editors and is the leading organization for early-career print and digital journalists.
November 14, 2017
Hearst Tower
Modern Digital Editions for Publishers & Marketers