The Association of Magazine Media

Wednesday, August 30, 2017

A Free-Market Fix to the Postal Service's Wasteful Spending
The agency must adopt bold approaches that have worked well to reduce mailing: Leslie Paige writes "The USPS’s reform proposals lean heavily on allowing the agency to leverage its government-granted monopoly (worth $18 billion annually) on first-class mail to compete in new areas of non-postal business, provide unfettered flexibility to raise prices, and shift its unfunded liabilities onto taxpayers or ratepayers. So far, few of the congressional reform initiatives have seriously grappled with the biggest problems facing the USPS, which is its broken business model of excessive costs (mainly labor costs) and inflexible operations."
Magazine Media 360° July 2017 Brand Audience Report Data Is Here!
Today, MPA – The Association of Magazine Media released the Magazine Media 360° Brand Audience Report for July 2017, covering 127 magazine brands across 30 companies. As reflected in the increase in Total Audience, consumer demand for magazine media’s quality content remains strong. When MPA looks at results by platform, we continue to see growth in Print+Digital as well as significant investments paying off in substantially increased audiences for Video.
Hearst Newspapers’ Barrett on Talks with Facebook: Progress, but More Needs to Happen
Publishers contend they don’t get enough value for their content when it is featured on Facebook: In this Q & A, Robertson Barrett, president of Hearst Newspapers Digital Media, details what he sees as the current promise of Facebook’s nascent effort to promote subscriptions for local news publishers and assesses the state of other major, yet-to-be-resolved issues for the publishers as they weigh their future on and with the giant social platform...
Instyle’s September Issue Is Number One
MediaWireDaily reports "Time Inc.’s InStyle has been granted the prestigious “Best September Issue” award by The Daily Front Row. The award will be presented to editor in chief Laura Brown, who will be recognized for the outstanding breadth and diversity of contributors to her first September issue with INSTYLE. Past recipients of this award include LOVE and W Magazine."
Condé Nast and Facebook Are Debuting a Virtual-Reality Dating Show
Will VR blind dates lead to real love? Marty Swant at Adweek writes "On Wednesday, Condé Nast Entertainment is releasing the first episode of a VR dating show called Virtually Dating, a series that pairs up real people on blind dates in VR to see if their VR personalities make for a real-life match. The five-episode series, which debuts Wednesday at 12:01 a.m., will be available on Facebook’s new Watch platform, which will soon be home to dozens of original shows created by media companies and other content creators."
GQ Posts Huge Video Growth Thanks to Starry Digital Shorts
Conde Nast men’s magazine GQ posted an impressive 300 percent gain in video viewers over last year thanks to the cheeky digital shorts the brand has been making with its cover stars. The videos, like a scripted comedy short in which Dwayne Johnson auditions for sequels to “Goodfellas” and “Home Alone,” are responsible for 85 million views on the GQ site alone. That’s not counting millions of views through third-party platforms like Facebook and the magazine’s YouTube channel.
Vertiqul
Modern Digital Editions for Publishers & Marketers...
Forbes: 10 Reasons to Take an RV Trip and 5 Cheap Places to Camp
This is an RV edition of Forbes’ “Transformation Travel” column, in which they chat with Redbook editor in chief Meredith Rollins about reasons to take an RV trip and go camping, and Redbook's Picks: "5 Great Cheap Camping Spots."
Packers’ Aaron Rodgers Named Cover Athlete for ESPN The Magazine’s NFL Preview
Green Bay Packers quarterback Aaron Rodgers was named the cover athlete for ESPN The Magazine’s NFL preview issue on Wednesday. Rodgers’ full interview in the Sept. 18 issue of ESPN The Magazine can be read on ESPN.com.
Skirting Netflix: Video Streamers Serve Up Horror, ’70s Fare, Anime
The Enthusiast Network, a magazine publisher, sought to emulate services like Crunchyroll with an “eight-figure bet” on Motor Trend On Demand in 2015, Chief Executive Scott Dickey said. Today, 100,000 gearheads are subscribed for $4.99 a month or $49.99 a year. They come to the channel for a dozen originally produced automobile shows and live streams of racing events.
Cotton, Cigars and Copy: Southern Style in the Garden & Gun Office
Writing for The New York Times Patricia R. Olsen "spoke to the chief executive of Garden and Gun ( Rebecca Wesson Darwin ) and discussed how she transformed her workplace in historic Charleston, S.C. into a modern office imbued with southern charm."
What's Up for Fall in New England? Ideas from Yankee Magazine!
In The New York Times: "Festivals, train rides and rambles around New England all offer opportunities for enjoying the region's autumn color, and the September-October issue of Yankee Magazine lists many suggestions for activities and destinations."
Magazine Media Spotlight: When the Hurricane Hits Close to Home
"The record rainfall in my hometown of Houston has meant devastation for both loved ones and strangers." writes Lori Fradkin in Cosmopolitan.
"There Are Big Content Marketing Opportunities in the Niches"
"Branded content, in all its various guises, has become a huge deal for mainstream publishers in recent years. From the meteoric growth of native advertising through to the labs that publishers have created, there is clearly a demand for brands to tell their stories in mainstream media. And in an era where consumers are increasingly ignoring display online ads, branded content has become a key revenue source." Ashley Norris, FIPP.
Runner Laurah Lukin, Professor at University of Cincinnati, Confronts Man Who Denigrated Her Running Clothes
"Lukin has since written for a number of other sites including Runner’s World and Women’s Running Magazine." Reports Natalie Wolfe.
Social Media Strategies to Maximize Revenue: Dinner + Conversation
Join MPA and SocialFlow on September 12 for a lively discussion with your peers. Over cocktails and dinner, you’ll discuss how social media channels can drive user engagement for advertisers, offset costs and strengthen your relationships with marketers and agencies. Learn more and RSVP today, seating limited. NYC.
Glenn O’Brien Memorial Scheduled During New York Fashion Week
The fashion and media worlds will pay their respects to Glenn O’Brien, the late magazine editor, writer and creative director, who died in April at 70. The memorial will take place at New York’s SVA Theatre from 6 to 7:30 p.m. on Sept. 10, according to a representative from O’Brien’s family.
ASME NEXT Happy Hour + Headshots
Have your professional headshots taken during happy hour at the ASME NEXT office on Tuesday, September 19, between 6:30 and 8:30pm. Limited appointments available, so reserve your spot now.
ASME Seminar: Legal Briefing for Magazine Editors 2017
Join us for ASME's 2017 Legal Briefing for Magazine Editors to learn about the latest legal developments affecting your brand. In a fast-paced and interactive day-long program, we'll discuss what you need to know to keep your magazine—and writers, photographers, bloggers and promotion and marketing staffs—out of court and on top of the competition.
ASME NEXT Talks with Pamela Colloff
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking.
ASME NEXT Seminar: Speed Interviewing and Résumé Critique
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
Don't Give the Postal Service Virtually Unlimited Power to Raise Rates on Its Own
"Groups such as ours, along with the Alliance of Nonprofit Mailers and the Association for Postal Commerce, have been fighting to keep the CPI cap in place. If the PRC removes it, there will be no check on the Postal Service’s monopoly power... Without the cap, Americans will see devastating increases in postage rates that will do grave damage to magazines, subscribers and the countless charities that rely on the mail to fulfill their missions."- Linda Thomas Brooks, president and chief executive officer of MPA—The Association of Magazine Media.
How Fabien Baron, Art Director, Spends His Sundays
iCrossing's Mark Williams Talks the Future of Driverless Cars
Modern Digital Editions for Publishers & Marketers
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
September 14, 2017
ASME NEXT
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
September 28, 2017
Carroll Place
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking. ASME Next is affiliated with the American Society of Magazine Editors and is the leading organization for early-career print and digital journalists.
November 14, 2017
Hearst Tower
Modern Digital Editions for Publishers & Marketers