The Association of Magazine Media

Tuesday, August 29,2017

Shelter Titles Step Out of the Home
Top home décor titles succeed by reaching into new categories, like tech and lifestyle: It’s one reason magazine shelter titles have outpaced the overall industry, growing readership by 2.7% compared to 2016, which easily surpasses the overall industry’s 1.9% growth rate, according to MPA, the Association of Magazine Media. It’s particularly noticeable on the web (excluding mobile), where shelter grew 3%...
TIME Is Finding New Ways to Engage Readers and Tell Stories with Its Interactive News Team
Chris Wilson, Time’s director of data journalism, said that, in certain cases, the quiz format can also augment the impact of certain news topics, such as that immigration story: “If we had done this just as a static table with a series of questions, we would have still gotten the point across — but it wouldn’t have given people the same visceral reaction that they got from doing it interactively. It asks you to put yourself in the shoes of someone where the answers really matter. It’s a really good demonstration of a process.”
How The Economist Turned Circulation into Its Most Profitable Revenue Line
Reporting for FIPP, Jon Watkins writes: "While many publications are seeing a decline in subscriber numbers, The Economist has turned its circulation revenue into the most profitable part of the Group. Michael Brunt, MD of circulation at The Economist Group, explains how they’ve done it – and how there remain plenty more opportunities to grow…"
Marie Claire Editor Celebrates Fifth Year on the Job
"Next month marks her fifth anniversary at the Hearst style bible and the mom-boss — who’s made sustainability her mission — is already deep into “what’s next” mode." writes David Kaufman for The New York Post.
Women’s Health Draws Advertisers with Inaugural "Naked Issue"
Bethany Biron writes "The September issues of women’s magazines have long been synonymous with endless pages of fashion ads. Women’s Health, on the other hand, used its September issue to celebrate the naked body — and beauty and skin-care brands followed."
Vertiqul
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How Woman’s World Maintains Its Top Spot at Newsstands
A look into the strategy behind the 36-year-old print publication’s expected increase in ad pages and retail success.
Page Six Wants to Rule the World (Again)
Simon Dumenco "Once upon a time, Page Six, the New York Post gossip section, actually appeared on page six. Like on Jan. 3, 1977, when the first edition ran, complete with tidbits about Margaux Hemingway, Henry Kissinger, Steve McQueen, Jackie Onassis and John F. Kennedy Jr."
High Times Magazine Worth As Much As Washington Post Was When Jeff Bezos Bought It
High Times CEO Adam Levin acquired the business earlier this year, when his Oreva Capital paid $70 million for the marijuana mag’s parent company. Last month, High Times entered into an agreement to merge with publicly traded special purpose acquisition company Origo Acquisition Corp. in a move that would take the magazine public — and that values its existing equity at $250 million.
Longtime Variety Publisher Dead at 85
Syd Silverman, longtime owner and publisher of the entertainment trade publications Variety and Daily Variety, died Sunday at his home in Boca Raton, Fla. He was 85.
Social Media Strategies to Maximize Revenue: Dinner + Conversation
Join MPA and SocialFlow on September 12 for a lively discussion with your peers. Over cocktails and dinner, you’ll discuss how social media channels can drive user engagement for advertisers, offset costs and strengthen your relationships with marketers and agencies. Learn more and RSVP today, seating limited. NYC.
Magazine Media Spotlight: VIX Sellers Now Flaunt the Magazine Cover Curse
In Forbes: "There is a long held belief in markets that once an investment strategy hits the cover of a major magazine, the strategy is doomed or "cursed" in the near term."
ASME NEXT Happy Hour + Headshots
Have your professional headshots taken during happy hour at the ASME NEXT office on Tuesday, September 19, between 6:30 and 8:30pm. Limited appointments available, so reserve your spot now.
ASME Seminar: Legal Briefing for Magazine Editors 2017
Join us for ASME's 2017 Legal Briefing for Magazine Editors to learn about the latest legal developments affecting your brand. In a fast-paced and interactive day-long program, we'll discuss what you need to know to keep your magazine—and writers, photographers, bloggers and promotion and marketing staffs—out of court and on top of the competition.
ASME NEXT Talks with Pamela Colloff
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking.
ASME NEXT Seminar: Speed Interviewing and Résumé Critique
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
Don't Give the Postal Service Virtually Unlimited Power to Raise Rates on Its Own
"Groups such as ours, along with the Alliance of Nonprofit Mailers and the Association for Postal Commerce, have been fighting to keep the CPI cap in place. If the PRC removes it, there will be no check on the Postal Service’s monopoly power... Without the cap, Americans will see devastating increases in postage rates that will do grave damage to magazines, subscribers and the countless charities that rely on the mail to fulfill their missions."- Linda Thomas Brooks, president and chief executive officer of MPA—The Association of Magazine Media.
Largest Newspapers Lift Paywalls for Hurricane Harvey Coverage
Amazon Grows Its Programmatic Ad Business
Transparency Demands Are Pushing Ad Tech Companies into Specializing
Ad Buyers Blast Facebook Audience Network for Placing Ads on Breitbart
Facebook Refuses to Carry Ads from Fake News Sources
Modern Digital Editions for Publishers & Marketers
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
September 14, 2017
ASME NEXT
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
September 28, 2017
Carroll Place
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking. ASME Next is affiliated with the American Society of Magazine Editors and is the leading organization for early-career print and digital journalists.
November 14, 2017
Hearst Tower
Modern Digital Editions for Publishers & Marketers