The Association of Magazine Media

Thursday, August 24, 2017

Open Letter to Media Companies from Facebook's Mark Zuckerberg
He begins "I've spent a lot of time over the past year meeting with news organizations to talk about how we can work better together. As more people get more of their news from places like Facebook, we have a responsibility to create an informed community and help build common understanding."
How Fashion Brands Are Extending Their September Issues
Events, interactive features and videos enhance reader and advertiser experience: At InStyle, the September issue is the first under editor in chief Laura Brown—the team leveraged video to promote the issue, with broadcast exposure on news, social media, and videos on InStyle.com.; W Magazine is using augmented reality and interactive features to promote its issue; Esquire plans to host a dinner event at Chateau Marmont in L.A. on Sept. 6 to accompany its “Mavericks of Style” list; Hearst Magazines also launched a “We Are Fashion” campaign again this year, emphasizing its Elle, Harper’s Bazaar, Marie Claire and Town & Country titles.
Southern Living, Reese Witherspoon's Company Collaborate on Fashion
Time Inc.’s Southern Living has partnered with actress Reese Witherspoon’s retail brand Draper James to design an exclusive dress, featured on the September 2017 cover of the magazine.
Steve Forbes on How Forbes Magazine Has Survived and Thrived
He writes editorials for each issue of Forbes under the heading “Fact and Comment.” A widely respected economic prognosticator, he is the only writer to have won the highly prestigious Crystal Owl Award four times.
Social Media Strategies to Maximize Revenue: Dinner + Conversation
Join MPA and SocialFlow on September 12 for a lively discussion with your peers. Over cocktails and dinner, you’ll discuss how social media channels can drive user engagement for advertisers, offset costs and strengthen your relationships with marketers and agencies. Learn more and RSVP today, seating limited. NYC.
"A Grandiose Idea:" Inside TrustX’s Grind to Gain Adoption
Following a slew of Facebook measurement errors, a bombshell ad fraud report by White Ops and an uproar over ads on YouTube appearing next to extremist content, many advertisers remain flummoxed by programmatic advertising. About a year ago, Digital Content Next, a trade association for premium publishers including News Corp, Hearst and The Washington Post, offered a solution that theoretically answered all these concerns: A nonprofit ad exchange called TrustX that promised to cut out fraud by limiting its inventory to a few dozen premium publishers, give advertisers 100 percent viewable ads (as defined by the Media Rating Council), ban reselling within its platform and be fully transparent about its costs.
Travel + Leisure's Jacqui Gifford on Good Morning America
Travel + Leisure's Travel Director Jacqui Gifford shares last minute travel hacks featuring GMA's Getaway Guide to help readers and viewers plan a summer trip in the last days of the season.
More on Jill Scott Confirmed Among Headliners for Essence Festival Durban 2017
The Associated Press reports "Neo-soul Grammy Award-winning songstress Jill Scott has been added to the lineup for the second edition of Essence Festival Durban in South Africa. Scott joins the Rev. Al Sharpton and Bishop T.D. Jakes for the event scheduled Sept. 26-Oct. 1."
Magazine Media Spotlight: Tennis Star Caroline Wozniacki on Her Nude Photo Shoot for ESPN The Magazine
Caroline Wozniacki, ranked fifth in the world in women’s tennis, is getting ready for the U.S. Open in New York starting Aug. 28. She tells TODAY about her nude photo shoot for ESPN The Magazine, admitting, “in the beginning I was really nervous,” but adding that she feels the photos came out “very strong, very artistic.”
Are Alt-Weeklies Dying or Just Moving Online?
Unlike many of former members, The Village Voice isn't closing. But the alt-weekly made news Tuesday when it announced plans to discontinue its print edition after more than a half-century.
Q&A with Ted Leonhardt, Publisher of Nail Magazine
“When I first saw the printed copy, I felt like I had come back to my roots of producing print, and what a pleasure that was. And just holding it and feeling the weight of it was amazing. And Ross’s absolutely extravagant design; basically, it’s over the top.” Ted Leonhardt.
ASME NEXT Happy Hour + Headshots
Have your professional headshots taken during happy hour at the ASME NEXT office on Tuesday, September 19, between 6:30 and 8:30pm. Limited appointments available, so reserve your spot now.
ASME NEXT Talks with Pamela Colloff
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking.
ASME NEXT Seminar: Speed Interviewing and Résumé Critique
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
Preet Bharara Will be Keynote Speaker for November 16, 2017 Media Future Summit
Organizers of the annual Media Future Summit, The Wharton Future of Advertising Program, which is part of the Wharton School of the University of Pennsylvania and MediaPost, announce that Preet Bharara will be the keynote speaker at the November 16, 2017 MFS.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
Don't Give the Postal Service Virtually Unlimited Power to Raise Rates on Its Own
"Groups such as ours, along with the Alliance of Nonprofit Mailers and the Association for Postal Commerce, have been fighting to keep the CPI cap in place. If the PRC removes it, there will be no check on the Postal Service’s monopoly power... Without the cap, Americans will see devastating increases in postage rates that will do grave damage to magazines, subscribers and the countless charities that rely on the mail to fulfill their missions."- Linda Thomas Brooks, president and chief executive officer of MPA—The Association of Magazine Media.
Daily Beast Installs New Revenue Chief
Spoke and Blossom Magazine Soon to Be Released
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
September 14, 2017
ASME NEXT
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
September 28, 2017
Carroll Place
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking. ASME Next is affiliated with the American Society of Magazine Editors and is the leading organization for early-career print and digital journalists.
November 14, 2017
Hearst Tower
Caroline Wozniacki, ranked fifth in the world in women’s tennis, is getting ready for the U.S. Open in New York starting Aug. 28. She tells TODAY about her nude photo shoot for ESPN The Magazine, admitting, “in the beginning I was really nervous,” but adding that she feels the photos came out “very strong, very artistic.”