The Association of Magazine Media

Thursday, August 17, 2017

Social Media Strategies to Maximize Revenue: Dinner + Conversation
Join MPA and SocialFlow on September 12 for a lively discussion with your peers. Over cocktails and dinner, you’ll discuss how social media channels can drive user engagement for advertisers, offset costs and strengthen your relationships with marketers and agencies. Learn more and RSVP today, seating limited. NYC.
ANA Endorses TrustX, Encourages Members To Use Programmatic Media-Buying Stamp of Approval
In an important endorsement of the TrustX initiative launched earlier this year by digital publishing trade group Digital Content Next (DCN), the Association of National Advertisers is throwing its full weight behind the program to help facilitate trust and transparency in programmatic media-buying.
Meredith's License to Thrill
Larry Sommers, vice president of Meredith Content Licensing, and Mike Lovell, who manages the international brand licensing business, explain how they revolutionized Meredith's proposition - and how they're equipping it for the future...
Q&A with Liz Vaccariello, Parents Magazine Editor in Chief
“When she’s (the consumer) reading the magazine, she needs a much quieter editorial experience. It needs to be more inspiring. And she has more time. She wants to take more of an emotional journey, rather than be hit over the head with all sorts of practical advice and alarming statistics and stories.” Liz Vaccariello, editor in chief, Parents.
Magazine Media Spotlight: Are We There Yet?
Liz Vaccariello, editor in chief of Parents magazine, has solutions to the dreaded summer road trip question “Are we there yet?” Her suggestions include the book “Carson Crosses Canada,” the “Dream Big” podcast, and a gadget that’s a cross between a fidget spinner and Rubik’s Cube. Watch her on The Today Show.
InStyle Ramps up Promotional Efforts for Laura Brown’s First September Issue
“She came into Time Inc. with a lot of fanfare, and she’s changing the way we do things.” Her significant social scope contributed to that fanfare: Brown has 146,000 followers on Instagram, more than any other editor in the industry." said Kevin Martinez, the senior vice president of fashion at Time Inc.
More on the Big Idea Behind Harvard Business Review’s Record Growth
How the 95-year-old magazine grew its circulation 10 percent despite reducing print frequency: “The magazine is thicker, the quality of the paper is better, there are more pages. Print is very important to us and to our readers,” editor in chief Adi Ignatius tells Folio:. “We are declining in frequency, and increasing the number of digital articles, but we wanted to communicate that print is still a very important premium part of our offering.”
Time Inc.’s Departures Magazine Installs New Executive Editor
Newly installed Editor in Chief of Departures magazine Jeffries Blackerby who took over from Richard David Story is bringing on a new executive editor. Maura Egan who has tours at T Magazine, W, Details and Huffington Post under her belt will join the Departures team on August 21 working closely with Mr. Blackerby on the editorial direction of the publication across print and digital.
Government Exec. Media Group Promotions: Frank Konkel to The Atlantic's Nextgov Exec. Editor, Heather Kuldell to Managing Editor
“In Frank and Heather, we’re putting Nextgov in the hands of two people who know the publication inside and out, have unfailingly represented our values and have demonstrated consistent leadership ability,”- Editor in Chief Tom Shoop.
Magazine Media Spotlight: Good Housekeeping's Lori Bergamotto Guides Viewers Through the Coming Back-to-School Shopping Season
Good Housekeeping style director Lori Bergamotto appeared on The TODAY Show this morning to share new ways to shop for Back to School and the best gear for pre-school all the way through high school.
Texture Partners with Marshall Retail Group to Create Digital Newsstands
SFO’s Terminal 3 will now offer travelers access to digital magazines through the Texture app at Marshall Retail Group’s new District Market store, which opened today. It will have tablets and mobile phones on display, where consumers can look at magazines via the app.
A New Round of Magazine Covers Rip Trump for His Charlottesville Stance
"It's been a tumultuous, chaotic week following the violence in Charlottesville over the weekend. As outrage at Donald Trump's comments continues to simmer, magazine covers are putting the president on blast." writes Marcus Gilmer of Mashable.
Vice News Tonight Has Breakout Moment with Charlottesville Coverage
"When my mom shared Vice's documentary about Charlottesville on Facebook, that's when I knew it had really broken through."
ASME NEXT Talks with Pamela Colloff
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking.
ASME NEXT Seminar: Speed Interviewing and Résumé Critique
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
Preet Bharara Will be Keynote Speaker for November 16, 2017 Media Future Summit
Organizers of the annual Media Future Summit, The Wharton Future of Advertising Program, which is part of the Wharton School of the University of Pennsylvania and MediaPost, announce that Preet Bharara will be the keynote speaker at the November 16, 2017 MFS.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
Why Grindr Is Trying to Become a Publisher
Wizard Magazine Returns, Digital Only
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
September 14, 2017
ASME NEXT
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
September 28, 2017
Carroll Place
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking. ASME Next is affiliated with the American Society of Magazine Editors and is the leading organization for early-career print and digital journalists.
November 14, 2017
Hearst Tower

Liz Vaccariello, editor in chief of Parents magazine, has solutions to the dreaded summer road trip question “Are we there yet?” Her suggestions include the book “Carson Crosses Canada,” the “Dream Big” podcast, and a gadget that’s a cross between a fidget spinner and Rubik’s Cube. Watch her on The Today Show.

Good Housekeeping style director Lori Bergamotto appeared on The TODAY Show this morning to share new ways to shop for Back to School and the best gear for pre-school all the way through high school.