The Association of Magazine Media

Friday, August 11, 2017

The Changing Profile of Women’s Magazines
Cable Neuhaus writes: "A new class of books aiming to address women in a different way represents an ascendant artisanal trend in the magazine space."
Redesigned Popular Science Sees Print and Digital Readership Surge
Popular Science’s latest redesign appears to be paying off, sparking a surge in the brand’s traffic, newsstands sales and an overall audience growth of 31.5 percent year over year.
The Atlantic, Business Insider, Quartz, and Mashable Are Among early Partners for Facebook’s Watch Video Platform
Appearing as a dedicated tab on Facebook, Watch will be home to both 5- to 15-minute short-form videos, as well as longer, TV-style half-hour programs produced by creators.
Good Housekeeping Opens Miele Sponsored Test Kitchen
The Kitchen of the Future is part of Good Housekeeping Institute, the magazine’s consumer product-evaluation laboratory. It houses six labs, engineers, scientists and experts to test consumer products, from face moisturizers to vacuum cleaners.
Good Housekeeping Taps into Goodwill, Bestows Humanitarian Seal
Joe Mandese reports "Hearst’s Good Housekeeping magazine, which has been lending its editorial seal of approval to products and brands since 1909, has introduced its first ever “Humanitarian Seal” to “give consumers the same confidence when choosing to support a charitable organization.”"
Social Media Strategies to Maximize Revenue: Dinner + Conversation
Join MPA and SocialFlow on September 12 for a lively discussion with your peers. Over cocktails and dinner, you’ll discuss how social media channels can drive user engagement for advertisers, offset costs and strengthen your relationships with marketers and agencies. Learn more and RSVP today, seating limited. NYC.
ASME NEXT Talks with Pamela Colloff
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking.
Hearst’s Adam Harris on Using Data to Connect Content, People and Products
As VP of data products, Harris eyes growth through data-fueled advertising and branded content.
Magazine Media Spotlight: InStyle's Kahlana Barfield Brown Demos Fashion Hacks
InStyle fashion editor Kahlana Barfield Brown shows Kathie Lee and Hoda her tried and true shopping secrets, plus ingenious tricks to save your clothes, like freezing your jeans to clean them and freeing a stuck zipper with Windex or a pair of pliers.
Rising Stars: Country Living's Madeleine Frank Reeves Is a Young Advocate for Magazine Media
With all the depressing headlines lately, there are still positive stories to be told. Data suggests that 91% of adults have read magazine content in the past six months, and magazines still show the highest return on advertising spend (per the 2017 MPA Factbook.)
Niecy Nash Is Giving Us "Serious Ring Game Goals on the Cover of Essence"
Jascmeen Bush, writing for HelloGiggles, reviews the cover "Can we just take a minute to appreciate all parts of her cover, though? She is representing for the curvy girls in a gold bodycon type of dress, Niecy’s hair and makeup are flawless, and her neutral mani is perfectly chic."
Kelly Joins List of Trump Staffers to Get TIME Magazine Cover
TIME this year has featured on its cover White House chief strategist Stephen Bannon, Trump's son-in-law and adviser Jared Kushner and Trump's eldest son, Donald Trump Jr.
How 4 of the Priciest Content Subscriptions Stack Up
Many publishers like National Journal leverage subscription products to drive revenue. For publishers focused on professionals in politics, energy or finance, that has meant high-priced subscriptions, costing all the way up to $24,000 -yes, twenty four thousand dollars...
How Publishers Are Using Back-to-School Fever to Drive Commerce
Hearst’s Best Products, for example, began posting back-to-school posts as early as June. “We started planning for back-to-school before most schools were even out,” said Patrick Varone, vp of audience development and Best Products at Hearst Digital Media.
Clarification: TEN, Discovery Partnership
The Publishers Daily article that ran August 4, 2017, titled “TEN, Discovery Form Automotive JV,” should have specified that the partnership covers all of TEN’s entire automotive, direct-to-consumer, digital, social and live event portfolio, including Motor trend, Hot Rod, Roadkill, Automobile, and more than 20 others.
Target Report: Transformation and Rebirth in the Printing Industry
LSC Communications, the spin-off from RR Donnelley, primarily prints magazines, catalogs, books, directories and retail inserts. Even its chosen name, LSC Communications ("LSC"), derives from The Lakeside Classics, the annual Christmas time publication and production of unique hardcover case-bound books.
Magazine Media Spotlight: A Cultural Shift, Seen Through Weight Watchers
The New York Times asks, What happened when the country’s best known weight-loss company realized that people no longer wanted to talk about losing weight. Taffy Brodesser-Akner wrote about the corporate crisis and what it tells us about American culture.
ASME NEXT Seminar: Speed Interviewing and Résumé Critique
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
Download the 2017-18 Magazine Media Factbook Powerpoint File!
All the research facts, charts, and data are ready to use in your presentations.
Preet Bharara Will be Keynote Speaker for November 16, 2017 Media Future Summit
Organizers of the annual Media Future Summit, The Wharton Future of Advertising Program, which is part of the Wharton School of the University of Pennsylvania and MediaPost, announce that Preet Bharara will be the keynote speaker at the November 16, 2017 MFS.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
The June 2017 Magazine Media 360° Brand Audience Report Is Here!
MPA—The Association of Magazine Media has released the Magazine Media 360° Brand Audience Report for June 2017. In year-over-year comparisons, the recent trends continue. Print+ Digital (+3.8%) and Video (+24.6%) are up while Web (-10.5%) and Mobile are down (-4.3%). The report covers 126 magazine brands across 30 companies.
See the Q2 2017 Social Media Report!
For the 2nd Quarter of 2017, total magazine industry Followers/Likes on Facebook, Twitter, Instagram, and Pinterest now number 1.1 billion, up 4.5% versus last quarter. Facebook, the largest by far of the four tracked social media networks, continues to see its quarter-to-quarter growth rate slow down. Instagram and Twitter are the fastest growing of the tracked social media platforms for magazine media (+8% and +6% respectively quarter-over-quarter.)
Delta Air Lines Magazine, 5.9 Million Readers Strong, to Feature Louisville and Southern Indiana
iCrossing's Mike Racic Looks Ahead to the Future of Six-Second Advertising
Snapchat Adds Users at a Slower Rate as Losses Pile Up
Cheatsheet: Snap Continues to Buckle Under the Weight of Facebook
Live TV Still Leads Streaming Services Among All US Ethnic Groups—Save One
Video Ad Watching on the Rise
All the research facts, charts, and data are ready to use in your presentations.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
September 14, 2017
ASME NEXT
Join us on September 14 for an ASME NEXT Seminar for early-career editors. You'll meet one-on-one with top hiring managers and editors for a mock interview and on-the-spot résumé feedback.
September 28, 2017
Carroll Place
Join ASME NEXT for a conversation with National Magazine Award-winning journalist Pamela Colloff, followed by an evening of networking. ASME Next is affiliated with the American Society of Magazine Editors and is the leading organization for early-career print and digital journalists.
November 14, 2017
Hearst Tower
InStyle fashion editor Kahlana Barfield Brown shows Kathie Lee and Hoda her tried and true shopping secrets, plus ingenious tricks to save your clothes, like freezing your jeans to clean them and freeing a stuck zipper with Windex or a pair of pliers.
The New York Times asks, What happened when the country’s best known weight-loss company realized that people no longer wanted to talk about losing weight. Taffy Brodesser-Akner wrote about the corporate crisis and what it tells us about American culture.