The Association of Magazine Media

Thursday, August 3, 2017

The June 2017 Magazine Media 360° Brand Audience Report Is Here!
MPA—The Association of Magazine Media has released the Magazine Media 360° Brand Audience Report for June 2017. In year-over-year comparisons, the recent trends continue. Print+ Digital (+3.8%) and Video (+24.6%) are up while Web (-10.5%) and Mobile are down (-4.3%). The report covers 126 magazine brands across 30 companies.
Numbers Don’t Lie: Social Media Versus Podcasting
Is podcasting truly a better branding play for magazine media? min's Steve Smith gives us the bottom line: "There is a good reason for magazine brands to be investing in podcasting as a low-cost way to service, direct and prospect audiences that are predisposed to print media."
Time Inc. to Launch Sports Illustrated Swimsuit Enterprises or "SISE"
“As we continue to extend our brands, we're very excited to expand SPORTS ILLUSTRATED Swimsuit, which has been an incredible launching pad for a number of SI Swimsuit models to build successful multi-million-dollar businesses. We’re thrilled to work directly with our current models and emerging models to build new businesses,” said Bruce Gersh, Senior Vice President, Strategy and Business Development, Time Inc.
How Men’s Health Is Upping Its Video Output without Breaking the Bank
Men’s Health already shares a video staff with sister pub Women’s Health that produces long-form videos, including monthly documentary-style films, and is based in Emmaus, Pennsylvania, where Rodale has its headquarters.
Latest Moves in Magazine Media: The New Republic Makes Two Major Promotions
Kiplinger’s Personal Finance hires new senior editor, Susan Kaplow heads to Apartment Therapy and much more…
Exclusives from September's InStyle Issue with Selena Gomez
Selena Gomez details her 90 days in treatment: Equine therapy, no phone and "I never did my hair"; Gomez calls The Weeknd “More of a best friend than anything else”; and she exposes the dark side of her Disney Fame.
The Weeknd to Perform at Harper’s Bazaar Icons Party, Front September Issue
The pop star is part of Bazaar's annual Icons portfolio: The musician will perform at Bazaar’s annual Icons party at The Plaza Hotel in New York on Sept. 8, and he will also appear on the cover of Bazaar’s September issue, which hits newsstands on Aug. 22.
Magazine Media Spotlight: 10 Things You Need to Know Before Visiting The Pioneer Woman Mercantile
Read and see what Country Living's Taysha Murtaugh learned from her recent visit to "The Merc," Ree Drummond's shop and restaurant in Pawhuska, Oklahoma.
Under New Leadership, Time Out Embarks on a Global Expansion
A Q&A with Christine Petersen, newly anointed CEO of Time Out Digital, on the company's ambitious next chapter.
See the Q2 2017 Social Media Report!
For the 2nd Quarter of 2017, total magazine industry Followers/Likes on Facebook, Twitter, Instagram, and Pinterest now number 1.1 billion, up 4.5% versus last quarter. Facebook, the largest by far of the four tracked social media networks, continues to see its quarter-to-quarter growth rate slow down. Instagram and Twitter are the fastest growing of the tracked social media platforms for magazine media (+8% and +6% respectively quarter-over-quarter.)
Intern Event: Magazine Media Tells and Sells
MPA President and CEO Linda Thomas Brooks is offering a special presentation of "Magazine Media Tells and Sells" to the interns at all member companies. She will present the proof of print magazines’ powerful ability to drive sales and share the many unique benefits of paper-based reading. Join us after the presentation for networking and an ice cream social.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
BedTimes Magazine, a Trade Publication Devoted to the Production of Mattresses, Celebrates 100 Years
Tanzanian Discount Airline Unveils Handsome In-Flight Magazine
The 25 Best Ads of 2017 (So Far)
Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness
Netflix Shoots Down Rumours That It Is Saddled with $20 Billion in Debt
From Disney to Nexstar, Media Shares Fall on TV Advertising Concern
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
Read and see what Country Living's Taysha Murtaugh learned from her recent visit to "The Merc," Ree Drummond's shop and restaurant in Pawhuska, Oklahoma.