The Association of Magazine Media
Tuesday, August 1, 2017
Time Inc. Is Moving All Its Websites to a New Platform Called Element
"Ben Ronne, Time Inc.’s executive director, product, platforms, told me that this is part of a broader effort to centralize the company’s technology — for example, he said that in the past year, Time Inc. has gone from 14 content management systems to just two." writes Anthony Ha at TechCrunch.
Meredith Digital Ad Rev Gains Offset Print Declines
"Meredith Corporation’s total advertising revenue grew 2% to $934 million across the company in the fiscal 2017 year, according to its latest earnings report." reports Sara Guaglione.
A Look at Hearst's Digital Strategy
"Given that this publishing strategy has been at play at Hearst for several years now and that Hearst Magazines Digital Media reported record-breaking traffic in 2016 with 176 million monthly unique visitors across its portfolio of brands, up 25 percent from the year prior, it seems safe to assume that this relatively novel approach to digital journalism is going well."
See the Q2 2017 Social Media Report!
For the 2nd Quarter of 2017, total magazine industry Followers/Likes on Facebook, Twitter, Instagram, and Pinterest now number 1.1 billion, up 4.5% versus last quarter. Facebook, the largest by far of the four tracked social media networks, continues to see its quarter-to-quarter growth rate slow down. Instagram and Twitter are the fastest growing of the tracked social media platforms for magazine media (+8% and +6% respectively quarter-over-quarter.)
Woman’s Day "80th Birthday Issue" Showcases NASA Astronaut and 3D Printing
"We've found our newsstand readers love crafts and food, and we wanted to stay true to their expectations." -Editor in chief, Susan Spencer.
How Quartz Approaches Online Advertising with "Less Is More"
Jessica Patterson writes "As Quartz’s fifth anniversary approaches, they’ve approached online advertising strategy in a different manner than the majority of their contemporaries. Instead of covering their site pages with flashing, annoying ads, something reminiscent of a pinball machine, Quartz as a web property is deliciously appropriate."
An American in London: Hearst Magazines UK's Betsy on Digital Editorial Branding
"Betsy Fast, recently arrived from the US, is Hearst UK’s new executive director of digital editorial strategy. As she tells Ciar Byrne, the UK lags a little way behind the US in terms of digital transformation, but that that presents a huge opportunity!" reports Ciar Byrne.
Five Ways Edward Enninful Can Keep Vogue in Fashion
He's the first male editor in the magazine's history and takes over from Alexandra Shulman, who announced her departure in January.
Vogue Takes "Hub and Spoke" Approach to Snapchat Editions in Europe
Condé Nast is breaking down some of the walls that previously existed between its international editorial teams in order to better create content for Vogue Paris and British Vogue, publications that traditionally have operated very autonomously.
Quad/Graphics’ Ongoing Strategic Transformation Helps Clients Market More Efficiently and Effectively
The newly extended and expanded contract fortifies Quad/Graphics' long-standing relationship with National Geographic Partners, which also includes books, and demonstrates the iconic brand's confidence in Quad/Graphics as a strategic business partner.
Idris Alba Mentions His Recent Magazine Covers on GMA
Idris Elba was live in Times Square and on morning TV, talking about his upcoming projects, parenthood and his recent covers for Esquire and Essence.
Sandow Media Reaches Deal to Move NYC Headquarters: Media Company Taking Over Space from Condé Nast
The publisher of Interior Design magazine plans to take over 46,000 square feet at the 49-story office tower, Crain’s reports.
High Times to Go Public
The country’s oldest and best-known marijuana enthusiast magazine, High Times, is transitioning to public ownership, according to Reuters.
The Week and Viz Owner Plants Idea of Trophy Assets Review
A potential review of Dennis Publishing's titles could lead to well-known magazines changing hands, Sky News learns.
News in the Age of Trump
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
© MPA