The Association of Magazine Media

Monday, July 31, 2017

The New Yorker Gets an Intense Mooch Bump: Anthony Scaramucci’s Rant Generated Massive Spikes in Traffic and Subscriptions
The Ryan Lizza Scaramucci interview has been the New Yorker's most-read piece on its site so far in 2017, with 4.4 million unique visitors.
See the Q2 2017 Social Media Report!
For the 2nd Quarter of 2017, total magazine industry Followers/Likes on Facebook, Twitter, Instagram, and Pinterest now number 1.1 billion, up 4.5% versus last quarter. Facebook, the largest by far of the four tracked social media networks, continues to see its quarter-to-quarter growth rate slow down. Instagram and Twitter are the fastest growing of the tracked social media platforms for magazine media (+8% and +6% respectively quarter-over-quarter.)
Discovery to Acquire Scripps Networks for $14.6 Billion
Discovery Communications and Scripps Networks Interactive have made it official, unveiling a $14.6 billion deal that will combine the two cable networks companies known mostly for nonscripted and lifestyle content.
More on Emerson Collective to Acquire Majority Ownership of The Atlantic
Emerson Collective will partner with Atlantic Media chairman David G. Bradley. He holds a minority stake in Atlantic Media and will continue to run The Atlantic for at least the next three to five years.
How a Canadian Publisher Turned "the Traditional Ad Model on Its Head"
As part of a fundamental shift in positioning of Fashion as a luxury brand rather than magazine, St. Joseph Media made a firm decision that the experience will transcend to advertisers too. It meant turning away programmatic advertising opportunities – losing revenue in the process – in favour of creating premium opportunities sold at high CPM.
InStyle's Laura Brown Attends Notable Socialite Soiree
Sydney, Melbourne, New York, California, London, East Hampton – no matter where designer sisters Nicky and Simone Zimmermann go, the stars and socialites flock, and it was no different with the recent launch of their Miami store in the high-end village of Bal Harbour.
Magazine Media Editors Share Their Must-Have Comfy Sandal of the Season
Editors from People magazine, Good Housekeeping, Real Simple, Marie Claire, Shape, Cosmopolitan, Seventeen, Redbook, Woman’s Day, InStyle, Women’s Health, Family Circle, Martha Stewart Living, Martha Stewart Weddings, and Harper's Bazaar review several designs.
George Clooney Blasts French Magazine for Publishing Photos of His Twins
The actor on Friday released a statement criticizing French magazine Voici for publishing grainy photos of he and Amal Clooney, the actor's wife and a human rights attorney, carrying their 7-week-old twins on the cover of a new issue.
Intern Event: Magazine Media Tells and Sells
MPA President and CEO Linda Thomas Brooks is offering a special presentation of "Magazine Media Tells and Sells" to the interns at all member companies. She will present the proof of print magazines’ powerful ability to drive sales and share the many unique benefits of paper-based reading. Join us after the presentation for networking and an ice cream social.
Tour the Good Housekeeping Institute and Test Kitchen
Good Housekeeping’s state-of-the-art testing facility—particularly the “Kitchen of the Future”—presents new branding and marketing opportunities for the 132-year-old legacy brand. Join MPA Next for a tour of the GH Institute followed by a conversation with Good Housekeeping’s top leaders.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
A Media Company (Bauer) Known for Supermarket Magazines Is Upending the Digital Publishing Model
Magazine Cover Illustration Upsets China, Pleases Taiwan
Where Do Publishers Stand on Industrywide User ID?
PBS CEO Paula Kerger Warns “Anything Can Happen” As Donald Trump’s Washington Mulls End of Funding
Twitter Plans to Launch 24/7 Sports Network Stadium This Fall
Netflix Is Carrying $20 Billion in Debt?
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.

There’s the Angelina Jolie who’s now a single mother—managing the day-to-day chaos of six kids, and the trauma of her split from Brad Pitt—and there’s the Angelina Jolie whose latest movie, a groundbreaking Netflix original about Cambodia’s genocide, is also a thank-you to the nation that transformed her. At her new L.A. mansion, Jolie reveals the tension between the two Angelinas and the reason her life will never be normal.

click me