The Association of Magazine Media

Thursday, July 27, 2017

Long Live the Glossies
If you have ever read Good Housekeeping, Cosmopolitan, Elle, House Beautiful, O the Oprah Magazine or Esquire, you’ve seen the work of Jeff Hamill ’81. Hamill has worked for Hearst Magazines since 1982 and now serves as executive vice president for advertising sales and marketing for the company’s 21 domestic and 300 global magazine titles.
Joaquín Colino Promoted to CEO of Condé Nast Mexico and Latin America
Condé Nast International has promoted Joaquín Colino to chief executive officer and general manager of its Mexico and Latin America divisions. His appointment is effective on Aug. 1.
Instagram Stories: A Compelling Opportunity for Magazine Media
Many publishers are loving Instagram’s sequential storytelling platform, scale and recent feature enhancement that allows verified accounts the ability to insert links into Stories. Given all this, it’s not surprising that almost all of the magazine brands with the most Instagram engagement in our monthly Social Media Boxscores make liberal use of Stories.
Condé Nast is Using Instagram and Facebook to Sell Mugs and Beach Towels
The legacy magazine publisher, which launched a new digital store offering hundreds of products this month, is moving past the direct mail and email newsletters it sent to its print subscribers in favor of targeting subscribers on platforms like Instagram, driving people to purchase directly from its brands’ owned and operated sites and tapping into Condé’s research team to find new audience segments to target with offers.
New Survey Finds Connection Between Podcast Listeners and Print Magazine Readers
Nearly one in ten US adults have downloaded or listened to a podcast in the last 30 days, and this group is also big readers of print magazines, GfK MRI survey finds
Magazine Media Spotlight: Angelina Jolie Talks to Vanity Fair
There’s the Angelina Jolie who’s now a single mother—managing the day-to-day chaos of six kids, and the trauma of her split from Brad Pitt—and there’s the Angelina Jolie whose latest movie, a groundbreaking Netflix original about Cambodia’s genocide, is also a thank-you to the nation that transformed her. At her new L.A. mansion, Jolie reveals the tension between the two Angelinas and the reason her life will never be normal.
Rodale Ups Heidi Cho to VP, Head of Digital
Ms. Cho will lead a team that will be super focused on monetizing digital opportunities across Rodale’s brands.
High Times is Gearing Up for an IPO
The publisher of iconic marijuana enthusiast magazine “High Times” plans to take the company public in the fall, two sources familiar with the situation told Reuters this week, as an increasing number of US states legalize the drug.
Katherine Bell Is Named Editor in Chief of Barron’s
Beginning Aug. 28, financial publication Barron’s Magazine will have a new editor in chief in Katherine Bell, who is joining the Dow Jones-owned publication from Harvard Business Review, where she has been editor of its digital site, HBR.org.
2018 Essence Festival Dates Announced
The 24th annual Essence Festival returns to New Orleans next year after the official 4th of July holiday. Organizers on Wednesday said the dates for the 2018 event are July 5-8.
Facebook Ad Revenues Shoot Up 47%
Facebook’s second-quarter ad revenues jumped 47 percent to $9.2 billion, with about 87 percent of the company’s advertising revenues coming from mobile.
Intern Event: Magazine Media Tells and Sells
MPA President and CEO Linda Thomas Brooks is offering a special presentation of "Magazine Media Tells and Sells" to the interns at all member companies. She will present the proof of print magazines’ powerful ability to drive sales and share the many unique benefits of paper-based reading. Join us after the presentation for networking and an ice cream social.
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
July 27, 2017
300 West 57th St.
Members-Only Event: ASME NEXT Visits Cosmopolitan Join ASME Next for a tour of the Cosmo editorial offices, followed by a conversation with top editors
August 07, 2017
MPA Board Room

There’s the Angelina Jolie who’s now a single mother—managing the day-to-day chaos of six kids, and the trauma of her split from Brad Pitt—and there’s the Angelina Jolie whose latest movie, a groundbreaking Netflix original about Cambodia’s genocide, is also a thank-you to the nation that transformed her. At her new L.A. mansion, Jolie reveals the tension between the two Angelinas and the reason her life will never be normal.

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