The Association of Magazine Media

Tuesday, July 25, 2017

Trusted Media Brands Taps Tomkiw As New Chief Content Officer
Tomkiw will be responsible for overseeing editorial content for its food, enthusiast and DIY home brands as well as its multichannel products, including digital media, magazines, special-interest media and books. She will be based in Milwaukee.
Gabriel Sherman to Join Vanity Fair
The tireless chronicler of Fox News and Roger Ailes will join Graydon Carter’s domain at Condé Nast. Sherman will be a special correspondent, contributing regular features to the magazine while also writing for The Hive, Vanity Fair’s business-focused digital site.
The Knot’s Chief Innovator Helps Local Wedding Businesses Connect With a Social-Savvy Audience
With over a decade of experience at XO Group’s multiplatform wedding inspiration and planning brand The Knot, Anja Winikka knows better than most just how much the wedding industry has been affected by the advent of social media.
10 Things You Don’t Know About… Good Housekeeping’s Meaghan Murphy
Good Housekeeping’s executive editor Meaghan Murphy has previously held titles at books like Cosmo and Self, but how well do you know the outgoing editrix pre-publishing world? Murphy breaks down her TV days and more.
Sports Illustrated Swimsuit Editor Makes an Extra Splash in Miami
MJ Day, editor of the annual Sports Illustrated Swimsuit Edition, was in Miami for Miami Swim Week. SI unveiled their first-ever swimsuit lines. The “Swim” collection has 72 styles, while the “Active” collection features 44 pieces.
View Your Deal with InStyle Magazine's Kahlana Barfield
InStyle editor Kahlana Barfield shares great deals on some of her favorite beauty products.
Ad Fraud Is Biggest Industry Issue Cited by Publishers
44% of publishers consider ad fraud their biggest problem, followed by issues with transparency (picked by 19%), brand safety (18%), viewability (15%) and geocompliance (4%).
Why Publishers are Testing an Old Facebook Tool Originally Designed for Brands
Instead of simply trying to drive readers to commerce-focused content outside Facebook with text posts or videos, numerous publishers, including Hearst Magazines’ Best Products, are now attaching separate product listings to posts that are driving readers directly to storefronts from the platform.
Twitter Plans to Shut Down SnappyTV in Favor of New TV-Clipping Tool
Twitter will now offer a new video-editing software inside its growing Twitter Media Studio product for media companies, though some publishers fear the change will eliminate their ability to share clips outside of Twitter’s ecosystem.
Snopes, in Heated Legal Battle, Asks Readers for Money to Survive
Snopes, the fact-checking website that once focused on debunking flimsy internet rumors but has expanded into a 16-person operation that calls out political leaders for dishonesty, is locked in a legal battle that it says has drained the money it needs to survive.
This Tool is Helping Newsrooms Collaborate on Factchecking and Verification Projects
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
July 27, 2017
300 West 57th St.
Members-Only Event: ASME NEXT Visits Cosmopolitan Join ASME Next for a tour of the Cosmo editorial offices, followed by a conversation with top editors

In the new issue of Digest, Morgan Fairchild (Anjelica) talks about her path to daytime and prime-time soap stardom. Fairchild, whose first daytime soap role was Jennifer Pace on SEARCH FOR TOMORROW in 1973, was surprised when she was written off in 1977.