The Association of Magazine Media

Wednesday, July 19, 2017

Rodale Sets Deadline for Prospective Buyers to Make Bids
Keith Kelly reports "Rodale, publisher of Men’s Health, Women’s Health, Runner’s World, Prevention and Bicycling, has set an Aug. 3 deadline for prospective buyers to submit first-round bids for the family-owned publisher."
Rachel Maddow, Frank Ocean and Ellen DeGeneres Top OUT Magazine's Power 50 List
OUT Magazine is unveiling its annual list of the most influential members of the LGBTQ community.
Essence's Candace Montgomery Shares Her Favorite Places
The New York-based senior director of event marketing for Essence Communications/Time Inc. shares where she entertains clients, recharges, sees live music, and more.
Magazine Media Spotlight: How to Spot a Fake TIME Cover
There are more than 4,800 "real" covers of TIME magazine that have been designed over the past 94 years. That’s certainly a lot of history, but it may well be dwarfed by all of the "fake" TIME covers that have been produced over the years. Occasionally, these knockoff covers generate real news. The latest to do so is a fake one from March 1, 2009 featuring an image of President Donald Trump and headline calling his reality TV show “The Apprentice,” a “smash.” The Washington Post reported Tuesday that the fake cover has been displayed in at least four of President Trump’s golf clubs. In fact, there was no cover of TIME on March 1, 2009 and Trump has only been on one cover of TIME (Jan. 16, 1989) prior to running for president. So, how do you spot a fake TIME cover?—Here’s a quick guide:
There's a Newspaper Chain That's Grown Profits for the Past 5 Years, and It's Growing (—It's Hearst)
Nieman Lab's Ken Doctor writes "Because it’s privately held, Hearst isn’t as big a part of industry conversations around the future of newspapers as its publicly traded peers. But it’s charting a path forward and ready to open its checkbook to expand."
Two Promotions at The Atlantic
“To my delight, The Atlantic is growing at a rapid pace, and we need editorial leaders capable of grappling with the challenges and opportunities of this moment,” Editor in chief Jeffrey Goldberg said.
Outside Promotes Executives
This year, Outside’s digital sales are tracking up 38% Active lifestyle magazine Outside is promoting Sam Moulton to VP director of marketing and Cecelia Magnani to VP digital sales and strategy.
Q&A with Girls’ Trip Star and Essence July Issue Cover Girl Jada Pinkett on The Tonight Show
Jada Pinkett lets it slip that she has been friends with co-star Queen Latifah for "like 30 years" in a far-ranging and candid interview about the Girl's Trip film, which is centered on the iconic Essence Festival.
Connectiv Launches ConnectivU Online Education Platform
This week, Connectiv, the business information association, launched ConnectivU, an online continuing education platform for companies looking to stay ahead in the digital marketplace.
Inside ESPN’s 30 for 30 Podcasts Launch
“Sports is a visual medium. We consume sports live, often on high-definition televisions — and soon, possibly, in VR — and conveying the intensity of a tackle is difficult to translate through audio. That’s why even though we are in the midst of a podcast renaissance, there are few devoted to sports.”
Complex Networks Debuts "Road to Race Day" on Rated Red
Ahead of the premiere of Verizon and Hearst-owned Complex Networks’ Road to Race Day, which airs tomorrow (July 19), realscreen presents an exclusive clip.
New Women’s Running Editor in Chief Puts Her Stamp on Magazine’s 100th Issue
Rebecca Warren joined Women’s Running magazine as editor in chief two months ago. Today, the first issue with her thumbprints on it hits newsstands.
What Don Diva Magazine Means to the Incarcerated
"Unlike other street magazines, which take a more exploitive angle like the tabloids, Don Diva’s reputation in the American criminal justice system is unblemished. Respected by both career prison gangsters and those using their time to reform and rehabilitate themselves. Don Diva is about providing the information that the mainstream media doesn’t, information that those in prison and in the streets need." writes Seth Ferranti.
Tour the Good Housekeeping Institute and Test Kitchen
Good Housekeeping’s state-of-the-art testing facility—particularly the “Kitchen of the Future”—presents new branding and marketing opportunities for the 132-year-old legacy brand. Join MPA Next for a tour of the GH Institute followed by a conversation with Good Housekeeping’s top leaders.
Members-Only Event: ASME NEXT Visits Cosmopolitan
Join ASME NEXT on July 27 for a tour of the Cosmo editorial offices, followed by a conversation with top editors. Members only; $15 to attend. Register at asmenext.org.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
The Rise of Attention Metrics: Can a New Digital Currency Help Sustain Journalism?
Discovery CEO Zaslav: We Need to Disrupt Ourselves to Be "Relevant on All Platforms"
Bloomberg Wants in on the Agency Business
The Financial Times Uses Events to Fight Subscriber Churn
Hong Kong Media Giant Next Digital Sells Magazines for HK$500 Million in Bid to Expand Online Content
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
July 27, 2017
300 West 57th St.
Members-Only Event: ASME NEXT Visits Cosmopolitan Join ASME Next for a tour of the Cosmo editorial offices, followed by a conversation with top editors

So, how do you spot a fake TIME cover?—Here’s a quick guide:

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