The Association of Magazine Media

Monday, July 17, 2017

The Biggest "Players" in Digital Video Report Big Wins
"It comes as no surprise that ESPN dominates the world of digital sports video. But there is a deeper story here than just TV-driven interest. May’s Magazine Media 360º Brand Audience report reveals that sports is the largest video category with 12.2 million monthly uniques tuning in. ESPN has a commanding lead of the market share at 73%, but it obviously gets a huge lift from its TV audience. The brand insists, however, that this market dominance is not mere TV tonnage—but as much a matter of careful calibration." Writes Steve Smith.
Time Inc, Parse.ly Partner for Analytics
Time Inc. has partnered with audience analytics provider Parse.ly to use its solution to amalgamate data across its portfolio of brands. People, Time, Fortune, Sports Illustrated, InStyle, Real Simple and Southern Living are some of the brands that will now have access to Parse.ly’s dashboard.
Magazine Stalwart: Hearst's Jane Francisco Is Taking on Industry’s "Extreme Reality"
The 20-year veteran of the Canadian magazine industry – who led a dramatic overhaul of Chatelaine during a four-year tenure – has been editor-in-chief of U.S.-based Good Housekeeping since 2013. Now, with the magazine industry facing a digital reckoning, she’s charged with overseeing another transformation on her biggest stage yet as editorial director of Hearst Magazines lifestyle group, leading Good Housekeeping, Redbook and Woman’s Day.
Mobile Poised to Dominate Digital Video Consumption, Loss of Ad Effectiveness Seen
Joe Mandese reports “Videos viewed on fixed devices are displayed on larger screens, and often in less distracting environments, than those viewed on mobile devices. They are more effective at conveying brand messages, and so command a price premium from advertisers,” the report found.
A Brooklyn Nine-Nine Star's Essay About Her Eating Disorder Hits Home in the Latest Issue of InStyle
Brooklyn Nine-Nine actress Stephanie Beatriz opens up about her eating disorder in a new essay; For those who know her from TV, the story is perhaps not quite what you'd expect from the actress who plays Rosa Diaz, a tough-talking, no-nonsense detective. That's part of what makes her public vulnerability so powerful.
Travel + Leisure's Jacqui Gifford on Finding the Right Travel Agent
Travel + Leisure special projects editor Jacqui Gifford joins "On the Money" host Sue Herera to discuss the best methods for hiring a travel agent.
Journalism Association Blasts Ebony Over Failure to Pay
On July 13, Ebony magazine received the distinct dishonor of a “Thumbs Down Award” from the National Association of Black Journalists, who blasted the publisher for its continuing failure to pay scores of freelancers.
For Marijuana Venture, Cannabis Cultivation Is Serious Business
How an eight-page newsletter grew into a 200-page monthly magazine in less than three years.
Online Publishers Try Reducing Ads to Boost Revenue
Some publishers say they’re now taking a “less is more” approach when it comes to placing ads across their sites. Stripping out irritating ad formats and limiting the number of ads forced on visitors can actually result in more engaged consumers and ultimately increased ad revenue, they say.
Members-Only Event: ASME NEXT Visits Cosmopolitan
Join ASME NEXT on July 27 for a tour of the Cosmo editorial offices, followed by a conversation with top editors. Members only; $15 to attend. Register at asmenext.org.
The 2017 Media Future Summit Is Coming to New York November 16
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT New Member Benefits and Calendar
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
One of the Greatest Science Fiction Magazines Is Now Available for Free Online
"I Whacked My Head Pretty Good:" Thrasher Magazine Editor Jake Phelps After Suffering Serious Head Injury
Facebook Is Putting Ads Everywhere in Hopes of Finding the Next News Feed
Can Netflix Hang on to Its Millennials?
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
The Media Future Summit convenes owners and top executives representing the breadth of the media/marketing economy to review the latest news from the revenue front lines and explore all avenues toward ethical, sustainable media-­‐revenue streams and business models.
ASME NEXT introduces new member benefits, including monthly networking events, a new series of educational seminars and invitation-only quarterly visits at the editorial offices of national magazines, all at discounted rates. Every member of ASME NEXT will also be eligible to participate in ASME mentoring programs. For more information, visit asmenext.org.
July 27, 2017
300 West 57th St.
Members-Only Event: ASME NEXT Visits Cosmopolitan Join ASME Next for a tour of the Cosmo editorial offices, followed by a conversation with top editors
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