The Association of Magazine Media

Wednesday, June 14, 2017

National Geographic and Essence Noted Among Eight Publishers to Follow on Snapchat Discover
Audience data shows Snapchat has 158 million users, 100 million of whom are active every day and spend an average of 25 to 30 minutes per day on the app. Seventy-one percent of users are under 34 years old and about 70 percent are women.
Us Weekly with Ivanka on Cover Sells 200K Newsstand Copies
Earlier this year, Us produced five consecutive covers featuring Ivanka — or a family member. The earlier covers boosted newsstand sales by as much as 40 percent some weeks.
Country Living Debuts Interactive Road Trip-Themed Cover
Hearst’s Country Living magazine has created an extraordinary front cover for their June 2017 issue, with a special wheel cover. The cover features a road scene illustrated by British illustrator Holly Wales and a die-cut steering wheel which opens up to give readers a sneak peek at the issue and its contents.
Field & Stream Goes Vintage with June/July Cover
EIC Colin Kearns and photo director John Toolan take us inside the meticulous recreation.
Magazines Always Deliver, Whether Numbers Are Up or Down – Magazines Never Disappoint
"This year alone, we’ve seen past magazines reborn, leading companies creating new ones, and entrepreneurs stepping out onto that visionary limb to go for their dreams. From the rebirths of Paste, Brio, and Zink magazine to the premiere issue of Airbnb Mag, the successful company’s new travel magazine published with partnership with Hearst Magazines, to the February, 2017 magazine launch, Rova (about millennials who love to roam the open roads in their RV’s) that any entrepreneur would be proud to call their offspring, new launches are still being catapulted into that stratosphere called the magazine market." writes Professor Husni.
WIRED Adds Three
Vera Titunik, Jason Parham and Ivylise Simones join the magazine media brand.
This Magazine Ad for Insecticide Kills Bugs the Old-Fashioned Way
A pretty fly concept from WMcCann: Readers were encouraged to remove the insert and wrap it around the rolled-up magazine to create a facsimile of the product’s spray-bottle packaging—which in turn could be used to bash pests. (Like mosquitoes. Or obnoxious American tourists in Rio.)
More on Jada Pinkett Smith and Queen Latifah's Girls Trip Coming this summer
Jada Pinkett Smith and Queen Latifah will reunite on the silver screen this summer in their first film in 21 years. In "Girls Trip," the duo, along with actresses Regina Hall and Tiffany Haddish, play four friends from college who reconnect over a girls weekend in New Orleans at the annual Essence Festival.
Rolling Stone to Pay $1.65 Million to Fraternity Over Discredited Rape Story
Under the terms of the settlement, the magazine agreed to pay the Virginia Alpha Chapter of the Phi Kappa Psi fraternity $1.65 million. The fraternity had originally sought a trial by jury and $25 million in damages.
Publishers Agree: Programmatic Is an Overwhelming Growth Opportunity
Run, don’t walk, to your nearest private marketplace: “Digital marketing has some of the best attribution tools, so the rise of ‘people’ or ‘audience-based’ targeting is not a surprise,” said one senior executive from a large publishing brand. “Programmatic and native have been growing because of the viewability and banner blindness issues.”
AAF Announces 2017–2018 Board Leadership and Directors
The AAF has elected Kim Kelleher of Condé Nast as Chair; Amanda Richman of Starcom as Vice Chair; and appointed new leadership from Advertising Age, FOX Networks Group, gyro, Orcí and Publicis Media Exchange.
apple image
Magazine Media Spotlight: If You Care About Cities, Apple's New Campus Sucks
Adam Rogers, writing for WIRED, assesses Apple's new campus "Whether you call it the Ring (too JRR Tolkien), the Death Star (too George Lucas), or the Spaceship (too Buckminster Fuller), something has alighted in Cupertino. And no one could possibly question the elegance of its design and architecture. This building is $5 billion and 2.8 million square feet of Steve Jobsian-Jony Ivesian-Norman Fosterian genius. WIRED already said all that. But … one more one more thing. You can’t understand a building without looking at what’s around it—its site, as the architects say. From that angle, Apple’s new HQ is a retrograde, literally inward-looking building with contempt for the city where it lives and cities in general."
Why the Disintegration of Chicago’s Most Iconic Media Brand Is Such a Big Blow to the Windy City
The end of local ownership of the Tribune means the loss of something more... As of last year, Tribune Publishing isn’t even called Tribune anymore. It’s now known as Tronc. And last month, Tronc announced its intent to purchase the Chicago Sun-Times, which some fear will put an end to the sort of reporting rivalry among newspapers that makes any city great.
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
IMAG Conference 2017 Highlights: Candid Idea Sharing in Marina del Rey
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
MPA – The Association of Magazine Media Releases IMAG Financial Benchmarking Study
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
ASME NEXT Magazine Workshop 2017
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing.
MPA Next Public Speaking Workshop
Junior employees: Ignite the presenter in you! Learn how to improve thought organization, reduce use of filler words, effectively use body language and more at this interactive workshop on June 21.
ASME NEXT Talks with Laura Brown, Editor in Chief, InStyle!
Join ASME NEXT for a conversation about magazine-media career building and an evening of networking on June 22, 2017 at The Horny Ram — 951 Second Avenue, New York, NY from 6:30-8:30 pm.
Marissa Mayer Leaves Yahoo with Nearly $260 Million
Does Cannes Matter? Agencies Debate Spendy Festival in Lean Times
Adweek’s Creative 100
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
June 21 - 22, 2017
ASME
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing

Adam Rogers, writing for WIRED, assesses Apple's new campus "Whether you call it the Ring (too JRR Tolkien), the Death Star (too George Lucas), or the Spaceship (too Buckminster Fuller), something has alighted in Cupertino. And no one could possibly question the elegance of its design and architecture. This building is $5 billion and 2.8 million square feet of Steve Jobsian-Jony Ivesian-Norman Fosterian genius. WIRED already said all that. But … one more one more thing. You can’t understand a building without looking at what’s around it—its site, as the architects say. From that angle, Apple’s new HQ is a retrograde, literally inward-looking building with contempt for the city where it lives and cities in general."