The Association of Magazine Media

Monday, June 12, 2017

Bucking the Trend: Some Brands Find a Pulse in Print, Desktop
A small handful of publishers grow on legacy platforms. MinOnline's Steve Smith explores why "As we’ve been reporting in our monthly analysis of the Magazine Media 360º Brand Audience Reports since its inception, both digital video and mobile web have been the growth drivers for most legacy media that are embracing the transformation. But that’s not the whole story..."
Forbes Celebrates 100th Anniversary, Launches Snapchat Campaign to Reach Millennials
Forbes is launching a Snapchat campaign with a unique geofilter scavenger hunt. The goal is to reach mobile and millennial audiences and to celebrate 100 years since its first magazine issue.
BoF Reports on eCommerce Strategy at Harper's Bazaar
ShopBazaar relaunches: designed with the creative agency Wednesday —that will feature less inventory and focus on editors’ recommendations. “This will really give us the opportunity to capitalize on the trends, the well story, the beauty story and the Bazaar lists,” said e-commerce director Katie Hobbs.
About That (Hoax) TIME Magazine "Liar in Chief" Cover That’s All Over Twitter
Contrary to what you might have seen on Twitter, it is highly unlikely that TIME Magazine went ahead and called President Trump the “Liar-in-Chief.”
Wallpaper* Appoints Anthony Thornton As Digital Director
The move marks a return to Time Inc UK as Thornton previously worked at IPC Media before becoming Head Of Digital Content for British Film Institute in 2013.
The Assistant Files, Vol. 79: Joseph Zambrano, O Magazine’s Gayle King
This week, The Daily Front Row reports on its trip to the office of Gayle King, editor at large of O, The Oprah Magazine, where DFR spent some time with her assistant, Joseph Zambrano.
A Look at Dirty Laundry with InStyle’s Laura Brown Featuring Kat Graham
On Dirty Laundry, a new series hosted by InStyle’s Editor in Chief Laura Brown, Kat Graham talks about the Jacket that reminds her of Joan Rivers.
Sale of High Times Offers Opportunity for More Ambitious Journalism
The deal signifies a potential rebirth for the High Times brand, arguably the most recognizable in all of cannabis—and one that has been neglected at times throughout the last decade.
Profit? That's for Other Products: Amazon Gets More Important Benefits from Selling Books
Despite its dominance of the book business, Amazon probably derives little, if any, direct profit from selling books. But, as demonstrated by its new brick-and-mortar stores, Amazon derives plenty of value from books.
Robb Report' Revamps Print, Digital and Expands Coverage
The magazine's new look debuted in Robb Report’s 29th annual June "Best of the Best" issue, which hit newsstands this week. The redesign comes in the wake of PMC partnering with Robb Report's owner Rockbridge Growth Equity last winter, part of a joint venture to expand the 40-year-old title.
Two Tales of Loyalty, and What Can Happen When You Lose It
Jim Cramer speculates about what may really be happening on the retail side of the American economy; He thinks it's more than just the internet itself.
The New 2017/2018 MPA Magazine Media Factbook Is Here!
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
IMAG Conference 2017 Highlights: Candid Idea Sharing in Marina del Rey
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
MPA – The Association of Magazine Media Releases IMAG Financial Benchmarking Study
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
ASME NEXT Magazine Workshop 2017
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing.
MPA Next Public Speaking Workshop
Junior employees: Ignite the presenter in you! Learn how to improve thought organization, reduce use of filler words, effectively use body language and more at this interactive workshop on June 21.
ASME NEXT Talks with Laura Brown, Editor in Chief, InStyle!
Join ASME NEXT for a conversation about magazine-media career building and an evening of networking on June 22, 2017 at The Horny Ram — 951 Second Avenue, New York, NY from 6:30-8:30 pm.
New Internet-Privacy Bill Could Mean "Facebook Won't Be Free"
One Year in: How Publishers Are Finding Wins with Facebook Instant Articles
Snapchat's Growth Dips As Competitive Pressures Mount
From case studies to inspiring keynotes from industry innovators, the 2017 IMAG Conference offered invaluable insights and practical ideas for enthusiast brands. For a recap from the 2017 annual conference held May 22-24 in Marina del Rey - click here.
The 2017/2018 MPA Magazine Media Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media. Members are encouraged to use this information in conversations, brand presentations, and sales and marketing materials. Download your copy today.
“The MPA’s IMAG community prides itself on sharing and learning from one another,” said Andy Clurman, President and CEO of Active Interest Media and Chair of the IMAG Financial Benchmarking Study. “As a board, we thought a benchmarking study would be the ideal way to provide member companies with key metrics to better understand how their performance compares to similar companies.” The survey was conducted in the last quarter of 2016 by Mazars USA, a global accounting firm. Only open to members of the IMAG community, participants received two sets of detailed results: one for all respondents and one broken down by revenue tier.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
June 21 - 22, 2017
ASME
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing