The Association of Magazine Media

Thursday, May 18, 2017

Rodale Aims to Grow By Getting Lean: Q&A with Rodale's Beth Buehler
Chief Operating Officer Beth Buehler lays out her company’s forward-looking strategy: "We’ve been focused on diversifying our revenue, and that’s been exciting and fun. Digital makes up a lot of different products and revenue streams, it’s not just one single thing. We’re focusing on e-commerce and affiliate commerce, and direct and indirect sales, and all of that is underpinned by our email list, which continues to grow."
Time Inc. to Open Two More Southern Living Stores
Time Inc. is opening two new stores based on the Southern Living magazine brand. The two stores will be in Destin, FL and Huntsville, AL, and will open in late May, in time for Memorial Day. Time already has one Southern Living store in Myrtle Beach, SC, which opened November 2016.
Meredith Partners with Capital One to Produce Branded Video Series
The series has six episodes so far, available on the Better Homes and Gardens Web site on a dedicated hub. The videos will also be distributed across Meredith Digital’s portfolio of sites and social channels.
TIME’s Latest Cover Depicts Kremlin Takeover of White House
TIME magazine’s latest cover highlights the Russian scandals plaguing Trump’s presidency by blending the Kremlin and the White House in one image. It shows the front entrance of the White House on one side and the Kremlin’s ornate towers rising on the other in vivid red.
Sources: Vogue to Photograph, Feature Chelsea Manning
A spokeswoman for Vogue would not confirm or deny the news, instead offering: “We do not comment on rumors of future editorial.” Manning had been sentenced to a 35-year prison term and was freed 28 years early after President Obama commuted the bulk of her sentence before leaving office.
How Popular Science Positions Itself for Success on Instagram
Mallory Johns, engagement editor at Popular Science, is aware of the power bite-sized video clips have. As an established brand with over 26,000 followers on Instagram and nearly 5 million followers across social media, PopSci is positioned for Johns to take full advantage of the platform with new series and quick hit videos.
3 Solid Days of Ideas at the 2017 IMAG Conference, May 22-24, 2017
Register for the #1 conference for indies brands–and come away with ideas and innovations from enthusiast brands just like yours. Includes case studies and keynotes speakers from Amazon, The Atlantic, Bonnier, Facebook, Harvard Business Review, Variety, America’s Test Kitchen, TEN: The Enthusiast Network, and many, many more. Learn more and register today.
The Atlantic Rolls Out Web Site Redesign
“We felt that the design of the site was not reflecting the urgency or density of ideas and content that we’re creating,” The Atlantic president Bob Cohn explained. “We wanted the site to feel as urgent and relevant as our newsroom does.”
MPA Next Public Speaking Workshop
Junior employees: Ignite the presenter in you! Learn how to improve thought organization, reduce use of filler words, effectively use body language and more at this interactive workshop on June 21.
MPA and IMAG Thank Publishers Press
Publishers Press is a family owned company in its fifth generation. What began as a printing company in 1866 has evolved into a leading content distributor with a strong expertise in the magazine publishing industry. The full-service operation offers capabilities that include printing, distribution, email marketing, label and packaging and more, with a concentrated focus on providing solutions to its clients through multiple platforms. As a G7 Master Printer, Publishers Press is certified by IDEAlliance and identified as a printing company where our prepress service produces proofs to G7 standards. With the most modern technology, techniques, proofing and press controls, it is our goal to continually improve overall quality. As always, Publishers Press is continuing efforts to provide their customers with the highest level of customer service while delivering a superior product on time.
Magazine Media Spotlight: Popular Mechanics Drives Home the Hope for a Cancer Cure With Clever Cover Art
"Another winning effort from artist Vik Munoz" Richard Horgan writes "This is genius. For the June issue of Popular Mechanics, which hit newsstands this week, the magazine sourced for its cover some images straight out of a medical laboratory."
Time Inc. Installs New Editor in Chief of Departures
Said Mr. Jeffries Blackerby: “Building on the excellence and innovation that Departures has long embodied, we’ll continue to make a must-read magazine that’s both beautiful and useful, while growing the brand’s digital and social footprint in order to engage our audience wherever and however they are looking for great content about extraordinary experiences, products and ideas that meaningfully enrich their lives.”
ASME NEXT Magazine Workshop 2017
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing.
Atlanta’s Xscape Announces Reunion Performance for Essence Festival
"The lineup for this year’s Essence Festival just got a bit buzzier." Reports Melissa Ruggieri; "Atlanta R&B quartet Xscape will launch its comeback tour at the New Orleans event this summer – marking their first full live show in more than 15 years."
IMAG Thanks Media Services Group
Media Services Group’s Élan software is a cloud-based solution built to help media businesses package, sell, deliver and bill: digital advertising, print advertising, newsletters, sponsorships, events and custom content. Élan software is used by hundreds of media companies and thousands of industry professionals around the world. Companies like TEN, The Economist, AMI and National Geographic rely on Élan software to help them manage their advertising operations.
Goldie Hawn Featured in Harper’s Bazaar’s June/July Issue
After a 15-year hiatus, Goldie Hawn is back on the big screen and proving she’s still the life of Hollywood’s party. In the June/July issue of Harper’s BAZAAR, Goldie opens up on everything from her infamous role on the ‘60s hit Laugh-In to sexism and ageism in show business, her famous children, meeting Amy Schumer for the first time, and more.
Town & Country’s Jamie Rosen Dishes on Her Summer Beauty Picks
"You’d be hard-pressed to find a better source for tried-and-true beauty tips than a beauty editor. So (The Daily Front Row) polled Town & Country’s Beauty Director Jamie Rosen on the products she can’t survive this summer without..."
A Special Thank You to Quad/Graphics
Thank you to IMAG 2017 sponsor Quad/Graphics—uniquely positioned to meet the specific needs of special interest and niche publishers. Quad's dedicated special interest production platform and professional staff are focused on delivering magazines that meet your high expectations and provide an incomparable customer experience. Continual investment in prepress, press and finishing technologies provides you with flexible and comprehensive solutions in sizes ranging from standard to digest to journal, and an ability to add a wide variety of innovative enhancements that engage readers longer on the page.
Photo-Friendly Magazine Editor Speaks About Working with Photographers
Trump’s White House Defies Media’s Superlatives
Dark Satirical Maps from a Depression-Era Anti-Fascist Magazine
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey
June 21 - 22, 2017
ASME
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing

"Another winning effort from artist Vik Munoz" Richard Horgan writes- "This is genius. For the June issue of Popular Mechanics, which hit newsstands this week, the magazine sourced for its cover some images straight out of a medical laboratory."

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