The Association of Magazine Media

Tuesday, May 16, 2017

There’s a Good Way to use AAM's Media Intelligence Center and Then There’s the Smart Way
Download our tip sheet to learn four easy ways to amplify your company’s visibility and get more value from AAM’s Media Intelligence Center.
Teen Magazines Have Always Covered More than Fashion—You Just Didn’t Notice.
Julia Carpenter writes "Yes, it is possible to like both makeup and politics, fashion and feminism. And yet, the last thing most people expect from a teen girl magazine is substantive articles or opinions on the issues of the day. Teen magazines are supposed to be about clothes and glamour and summer jobs and relationship advice, right?—Actually, wrong. Duca’s piece — which Editor Elaine Welteroth called a “watershed moment” in Teen Vogue’s history — wasn’t the beginning of a seismic shift on the teen mag scene. It was the culmination of one."
Social Media Is the "Most Important" Destination for Spreading Videos and Ads Online
Advanced targeting and reliable metrics make social media a better choice for video marketers, according to findings from a recent Trusted Media Brands Inc. research effort.
Conde Nast Sees Commerce Opportunities in Branded Subscription Boxes
"This June, GQ will launch a grooming box filled with products GQ and Allure editors have selected. GQ will be the fourth Condé title to get its own box in the past year, joining Brides, Condé Nast Traveler and Teen Vogue, which have all launched limited-edition boxes, either in partnership with Allure or with third parties." Reports Max Wilens.
Several Major Advertisers Remain Wary of YouTube
After advertisers fled in March, Google said it had the situation under control, but some big companies have stayed away.
3 Solid Days of Ideas at the 2017 IMAG Conference, May 22-24, 2017
Register for the #1 conference for indies brands–and come away with ideas and innovations from enthusiast brands just like yours. Includes case studies and keynotes speakers from Amazon, The Atlantic, Bonnier, Facebook, Harvard Business Review, Variety, America’s Test Kitchen, TEN: The Enthusiast Network, and many, many more. Learn more and register today.
Ree Drummond's New Magazine and Ranch Tour Will Fulfill Her Rabid Superfans' Wildest Cowboy Fantasies
PEOPLE recently unveiled the cover, and for diehard fans, it doesn't disappoint: family dinners, advice on loving (and losing) a family pet, home, beauty, and fashion ideas, plus the all-important guide to buying cowgirl boots.
W Names Anne Sachs Executive Digital Director
Condé Nast has found a new home for Anne Sachs, as W Magazine’s executive digital director. She will also continue to work with the company’s digital team and assume the role of editorial director of product and partnerships.
Condé Nast Adds Jonathan Schaaf As Chief Agency Officer
Mr. Schaaf is charged with overseeing agency and advertising sales efforts: Schaaf brings more than 20 years of global agency experience, and most recently served as the president of enterprise partnerships for OMG, where he oversaw both the North American and global partnership teams as well as the audience-based programmatic private marketplace.
Hearst Digital Media Hires Mashable’s Adam Harris
In the newly created position, Mr. Harris will be responsible for building and implementing data products across Hearst Magazine’s portfolio of digital brands. He reports to Troy Young, president of Hearst Digital Media.
Allure Taps Janet Mock As Contributing Editor
Author and transgender activist Janet Mock will have a biweekly column called “Beauty Beyond Binaries.”
NYLON Acquires Simply Stylist, Ups Brand-Supported Events
Nylon Media has acquired fashion and beauty conference business Simply Stylist to connect consumers with its roster of influencers and celebrities.
Anna Wintour and Tina Brown Rivalry to Be Focus of Bravo Series
The series is based on Thomas Maier's book "Newhouse:" Bravo is bringing the real life drama of Condé Nast’s gilded age to the small screen in a scripted series called “All That Glitters.”
IMAG Thanks CMG for Its Support of IMAG 2017
CMG - Comag Marketing Group, provides publishers of many of the world’s leading magazine brands with comprehensive retail sales, circulation marketing and supply chain solutions for the mass market, direct-to-retail, international and specialty market newsstand channels. Through innovative consumer insights and analytics, CMG provides category management guidance to many leading retail chains.
Magazines in the Amazon: What to Expect from Amazon's Newsstand & Subscription Business
Here is Amazon’s pitch to publishers and other subscription sellers: “Subscribe with Amazon is a self-service solution that allows you to make your digital subscription purchasable to millions of highly qualified shoppers who trust Amazon to be their primary shopping destination.”
Wenner Media Shuffles Executive Posts
Wenner Media has promoted Michael Provus, Chief Revenue Officer of Rolling Stone, to the same title across the parent company, one of many changes to its sales and marketing team. It is as an effort to collaborate across all of Wenner Media’s brands.
IMAG Thanks GfK for Its Support of IMAG 2017
GfK MRI’s focus on excellence has made it the leading source of top-quality media and consumer research in the U.S. All GfK MRI studies reflect an enduring commitment to delivering reliable and actionable information about the world’s most dynamic consumer market. GfK MRI’s Survey of the American Consumer® is the industry standard for magazine audience ratings in the U.S., and the majority of media and marketing plans in the country rely on it. This very same GfK MRI data provides the rock-solid foundation of our high quality custom research work, providing small, medium and independent magazines of all sizes with just the right solution to help paint compelling portraits of their Magazine Media audiences.
Magazine Media Spotlight: His Kampf
Writing for The Atlantic, Graeme Wood offers a very personal perspective on one of the current polarizing figures that have emerged from the past election seasons in the June 2017 issue: "Richard Spencer is a troll and an icon for white supremacists. He was also my high-school classmate."
Huge Cyberattack Ebbs As Investigators Work to Find Culprits
The global cyberattack that took computer files hostage appeared to slow on Monday as authorities worked to catch the extortionists behind it — a difficult task that involves searching for digital clues and following the money.
A Special Thanks to IMAG Sponsor MediaWorks 360
MediaWorks 360 applies publishing media experience and relationships to help clients drive revenue, reduce costs and develop efficiencies. Their deep publishing backgrounds bring a different and proven approach to the business—one of real experience and knowing how to make an impact on the bottom line.
ASME NEXT Magazine Workshop 2017
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing.
Two Years in: What Bleacher Report Has Learned from Snapchat Discover
At the New York Times, a Likely Publisher-in-Waiting Is Promoted
Award-Winning Journalist Killed in Mexico
Despite Challenges, Native Ad & Header Bidding Opportunities Are on the Rise
"They Screw Me, Screw Them:" Ad Freelancers Fight Back
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey
June 21 - 22, 2017
ASME
Register now for this two-day seminar for junior editors on magazine fundamentals. Sessions include: What Makes Magazine Media Work | The Role of the Editor | From Pitch to Print | Line Editing 101 | The Do's and Don'ts of Display Type | The Elements of the Service Package | How to Manage Your Career | The Art of Editing

Writing for The Atlantic, Graeme Wood offers a very personal perspective on one of the current polarizing figures that have emerged from the past election seasons in the June 2017 issue: "Richard Spencer is a troll and an icon for white supremacists. He was also my high-school classmate."