The Association of Magazine Media

Friday, May 5, 2017

3 Solid Days of Ideas at the 2017 IMAG Conference, May 22-24, 2017
Register for the #1 conference for indies brands–and come away with ideas and innovations from enthusiast brands just like yours. Includes case studies and keynotes speakers from Amazon, The Atlantic, Bonnier, Facebook, Harvard Business Review, Variety, America’s Test Kitchen, TEN: The Enthusiast Network, and many, many more. Learn more and register today.
Time Inc. Hypes New Video Series at NewFronts: Time Inc. Announced a Robust Slate of Programming
“The NewFronts are an opportunity to highlight the best of Time Inc.’s offerings, but also to tell the story of the new Time Inc.,” chief executive officer Rich Battista said, before thanking the assembled marketers and advertisers for enabling the company’s journalism at a time when it’s more important than ever. People/EW Network will expand its live talk show "People Now."
People and Zynga Partner on Crosswords with Friends
Every Sunday, players can test their celebrity knowledge with an exclusive People crossword featuring themes inspired by the People’s magazine issues such as Sexiest Man Alive, World’s Most Beautiful, and Red Carpet.
More on Hearst, Airbnb Team to Produce Travel Magazine
Sara Guaglione reports "The first issue of the print-only publication, kicks off with a guaranteed circulation of 350,000. It includes 45 pages of advertising from destinations, airlines, credit cards, technology and beauty. A second issue is slated for release in September."
More on Seventeen Magazine Is Bringing Fashion and Beauty Videos to Musical.ly This Summer
Giving advertisers their first branded-content opportunity on the app: “I had always thought that what they were doing was interesting, and that was shown in their audience engagement,” explained Hearst Magazines Digital Media president Troy Young, who said he began talking to the Musical.ly team a year ago. “It was a good fit for what we wanted to do with our brand.” Eventually, Young sees other Hearst titles joining the platform.
Associate Member Spotlight: VERTIQUL by Advontemedia
Five questions with digital media and design consultant and company president David Blankenship: "Keeping the the publishing business model profitable as a designed editorial and advertising supported deliverable while leveraging digital media opportunities. Our slogan,—'Every Issue Matters.'"
YouTube CEO Apologizes to Advertisers at NewFront
Alexandra Steigrad writes "To say there’s a difference between a legacy or digital publisher’s NewFront and a tech company’s NewFront would be an understatement."
IAB Study: 80% of Marketers Set to Spend More on Original Digital Video
The “Digital Content NewFronts: Video Ad Spend Study” found that advertiser investment in original digital video programming has nearly doubled over the past two years, with 80% of brand and agency executives planning to spend even more on original digital video this year.
MPA Thanks PressReader for Its Sponsorship of IMAG 2017
PressReader takes the world’s top publications to places they couldn’t reach on their own, through a vast network of leading hotels, airlines, telecoms, libraries, restaurants and beyond. PressReader’s sponsored access model lets businesses take their guest experience to the next level, ensures publishers are paid for their content and gives readers a world of news and editorial without any friction. Find out how Pressreader can help you reach more readers and generate more revenue.
What In Touch’s Deputy Editorial Director Does With Her Downtime: The New York Native Has Ideas on How to Spend the Weekends
Currently the deputy editorial director of In Touch, as well as Life & Style, Chiu joined Bauer’s entertainment group in 2012. She’s been instrumental in helping to break a number of celebrity news stories and world exclusives including the Duggar molestation scandal and Brangelina’s $400 million divorce.
Men’s Health Vet Steve Perrine Segues to AARP The Magazine and a Syndicated TV Offering
Former NFL linebacker Brian Jones and yoga teacher Gwen Lawrence co-host lifestyle and fitness show Better Man.
Folio's VP Tony Silber Leads Panel: “Tales of a Magazine Launch” at ACT 7
Linda Ruth reports "On the eve of the last day of ACT 7, Tony Silber, vice president of Folio, entertained us as a drummer in the ACT 7 band at Ground Zero Blues Club in the Mississippi Delta town of Clarksdale. The next day, that same Silber was leading a panel of publishers who told us their stories of recent magazine launches."
Jerry Lynch, Magazine and Books, Retail Association President: “Magazines Are Still a Viable Product in The Marketplace”
"Jerry Lynch, the president of Magazine and Books, Retail Association (MBR), spoke with the audience at ACT 7 last week to analyze what is happening to magazines at retail, what the implications are, and how publishers might most effectively respond." writes Linda Ruth.
Turning 100, 4As Gears Up to Celebrate
The 4As turns 100 this year and is launching a number of initiatives to celebrate, including the compilation of a list of the “100 People Who Make Advertising Great.”
Magazine Media Spotlight: Good Housekeeping’s Lori Bergamotto on The Today Show
Good Housekeeping’s Style Director Lori Bergamotto appeared on The Today Show to share the best keepsake gifts for Mother’s Day.
Axel Springer Pushes for Transparency in Its Programmatic Advertising
Big publishers are taking control of their relationship with platform giants Google, Facebook, Apple and Amazon, said Carsten Schwecke, chief digital officer of Axel Springer’s sales house, Media Impact.
IMAG Thanks PIB
PIB® is recognized in the industry as the most trusted source of print magazine ad data. Agencies, advertisers, industry analysts and venture capital companies that share an interest in the print ROI component of the magazine industry regularly rely upon the organization’s reporting.
Magazine Media Spotlight: TIME Covers an InStyle Game of Thrones Exclusive
Alliances may be ever-shifting in the world of Game of Thrones, but the friendship between stars Sophie Turner and Maisie Williams has remained a constant throughout the show's six-season run. During a recent interview with InStyle, Turner (Sansa Stark) spoke about how much it has meant to have Williams (Arya Stark) as her onscreen sister — and offscreen ally — while growing up on the HBO set.
More from the InStyle amd Entertainment Weekly Snatched Screening
Goldie Hawn & Kurt Russell talk about the secrets of their 34-Year relationship on the red carpet: Extra's AJ Calloway brought Kurt into the interview, telling him, “I'm just shaking your hand, sir. Job well done!.” Kurt gave his advice on lasting love, saying, “At the end of the day, love conquers all and that's all you can go with.”
GQ Exclusive: A Hippie’s Word About Jimi Hendrix Is Good Enough for Brad Pitt
Some alleged "May This Be Love" lore is one of the many pleasures of GQ Style cover story: The co-stars of GQ Style’s cover story about Brad Pitt are three U.S. National Parks and one spectacular Crafstman home located just off Beachwood Canyon in Los Angeles. The actor acquired the property not long after the 1992 riots, which are back in the news due to the 25th anniversary.
A Special Thanks to IMAG Sponsor Procirc/PubWorx
PubWorX is a Hearst and Condé Nast partnership committed to offering scale and innovation to the magazine industry. With more than 200 experts from across the industry, PubWorX offers solutions to satisfy the consumer marketing, circulation management, production and paper procurement needs of any publisher, large or small.
Vice Magazine Taps 1960s Protest Photo for "Restless Youth" Issue
Richard Horgan writes: The May issue of Vice magazine features a striking image. If it looks familiar to some readers, that’s because it was taken at another pivotal point in the history of the American protests movement.
With Its Redesign, Vice Doubled the Time People See Ads on Its Site
Vice said that 275 minutes of ads are in view for every 1,000 impressions they are served. Prior to its redesign, Vice said that figure was 101 minutes for every 1,000 impressions, slightly below what Moat says is the industry standard of 128 minutes in the last quarter of 2016.
Time Out Launches in Austin, Showcases Capital
What Causes Fake News, and What Are the Solutions?
Death by 1,000 Paper Cuts
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey

Alliances may be ever-shifting in the world of Game of Thrones, but the friendship between stars Sophie Turner and Maisie Williams has remained a constant throughout the show's six-season run. During a recent interview with InStyle, Turner (Sansa Stark) spoke about how much it has meant to have Williams (Arya Stark) as her onscreen sister — and offscreen ally — while growing up on the HBO set.


Good Housekeeping’s Style Director Lori Bergamotto appeared on The Today Show to share the best keepsake gifts for Mother’s Day.